192 ANNUAL REPORTS OF DEPARTMENT OF AGRICULTURE. 



and recognized as such a center, and its bulletins, periodicals, and 

 other publications are meeting with constantly increasing demand. 

 An outstanding evidence is the extent to which business organiza- 

 tions that deal with the farm industry are utilizing the crop and 

 market information provided by the bureau. Leading news-distribut- 

 ing agencies such as the press associations and syndicates are giving 

 more and more attention to economic subjects. Cooperative relations 

 have been cultivated with these organizations until their widespread 

 channels of distribution have been made available for economic 

 material. 



INCREASED USE OF THE PRESS. 



Through press releases distributed to daily and weekly newspapers 

 the more timely results of work of the bureau gets its widest dis- 

 tribution. During the past year the volume of material released 

 in this manner has been steadily increased, both in quantity and 

 variety of topics covered. A large number of special articles de- 

 signed for special localities or branches of farm industry have been 

 prepared and distributed. 



Special articles on various phases of the bureau's work have 

 been placed in a large number of weekly and monthly magazines 

 and trade journals, thereby promptly reaching a large number of 

 those most interested. During the year more than 300 news stories 

 and items of economic character ranging from 100 to 2,000 words 

 each have been distributed and have been published in periodicals 

 with aggregate circulation of millions of readers. This material has 

 been reproduced in so many forms that there is no adequate means of 

 measuring the extension of its distribution. 



MARKETGRAM SERVICE EXTENDED. 



Che daily marketgram has been distributed throughout the year 

 from seven offices on the leased-wire system, which are Washington, 

 New York, Cincinnati, Chicago, Kansas City, Minneapolis, and 

 Omaha. This marketgram is distributed daily over the leased wire 

 and is mimeographed in the several offices and mailed at once to 

 daily and weekly newspapers. Through cooperation with the agen- 

 cies that distribute plate services to newspapers, this daily sum- 

 marized market review now reaches over 2,000 weekly newspapers 

 with an aggregate circulation of several millions of readers. 



EXPANSION OF RADIO NEWS SERVICE. 



Radio broadcasting as a means of dissemiinating market informa- 

 tion has been given a thorough trial during the past year and has 

 fully demonstrated its value. Through the cooperation of the Navy 

 Department, the high-powered radio stations at Arlington, Va., 

 Great Lakes, 111., and San Francisco, Calif., have been used in trans- 

 mitting market information which has reached a large portion of 

 the country. 



Secondary broadcasting by radio telephone has been further de- 

 veloped, and now any farmer who has an adequate receiving set may 

 get full market reports from the air in practically every part of 

 the United States. An inquiry among county agents showed that 



