194 ANNUAL, REPORTS OF DEPARTMENT OF AGRICULTURE. 



Agricultural Economics News has been extended as a house organ 

 for the personnel to give a complete record of the organization's 

 work, administrative changes, field service activities, and other per- 

 sonnel matters essential to the regular work of the bureau. The 

 weekly report, State and Federal Marketing Activities, has been 

 continued as a means of keeping our workers in the field of market- 

 ing thoroughly familiar with progi'ess in the States. 



The monthly review. The Agricultural Situation, was issued regu- 

 larly and distributed to county agents and other workers in the eco- 

 nomic field and has aided greatly in spreading the fundamental 

 phases regarding agricultural affairs to extension workers, and ex- 

 tracts from it have been reprinted freely in the general press. This 

 publication has been supplemented by charts and statistical sum- 

 maries sent out at frequent intervals, as well as copies of reports of 

 primary importance on production, consumption, movement, and 

 prices. Through this office a large volume of information has l^een 

 furnished to extension workers and leading economists in fields 

 relating to agriculture and to editors which has been used as a basis 

 for much important discussion. 



EXHIBITS AND MOTION PICTURES. 



There is a growing demand for exhibits which present the results 

 of work of the department in a form suitable for display at fairs, 

 expositions, farmers' meetings, etc. During the year the exhibit sec- 

 tion aided in the preparation of the displays for the National Dairy 

 Show and the International Livestock Exposition as well as special 

 displays for numerous meetings of lesser importance. A large col- 

 lection of lantern slides has been assembled and furnished to the 

 extension forces. A large quantity of illustrated material in the 

 form of photographs from the bureau files has been distributed to 

 periodicals and book publishers and individuals engaged in general 

 educational work. 



During the year one complete motion picture, The Golden Fleece, 

 was completed and released for general showing and scenarios have 

 been prepared for several other motion pictures which are now being 

 made. 



The staff of the photographic laboratory has been enlarged to take 

 care of the increased volume of photographic work required by the 

 enlarged bureau. The extensive photographic files of the former 

 Bureau of Markets and Office of Farm Management and Farm Eco- 

 nomics were consolidated and a new system of filing introduced to 

 make this material, both old and new, more readily available to all 

 workers. 



MARKET NEWS RESEARCH. 



Experimental studies of the effect of various forms of publicity 

 upon consumer demand for farm products were inaugurated during 

 the year. The purpose of this work is to develop methods of measur- 

 ing the effectiveness of various forms of news distribution as an aid 

 in determining the causes for changes in consumer demand for farm 

 products. 



