110 ANNUAL RKPORTS OF DEPARTMENT OF AGRICULTURE. 



Ivi'UAL rAMi'Ai(;Ns, — A foaturc of the L'anip;ii<iii in Iowa was the 

 State-wide observance of "milk week" in October. Schools, health 

 boards, libraries, home demonstration a<!i,ents, county agents, women's 

 clubs, and other orjjfanizations cooi)erated in the Avork and more 

 than 31,000 people were reached directly. As a result, a large in- 

 crease in milk consumption was noted. During the Avinter short 

 courses AA^ere held and demonstrations Avere given on milk dishes, 

 and during the summer attention Avas giAcn to exhibits at State and 

 county fairs. 



In Kan.sas activities for the greater utilization of milk Avere car- 

 ried on throughout the State. In Marion County a striking demon- 

 stration Avas accomi)lished Avith school children. A survey shoAved 

 that 09 per cent of the children in the schools Vvere 2 per cent below 

 normal in Aveight, and that 34 per cent were 8 per cent or more under- 

 Aveight. Short courses, milk-feeding demonstrations, and essay con- 

 tests on the food A'alue of milk Avere effectively emi)loyed to remedy 

 this condition. xVt one school Avhere each child drank a pint of milk 

 daily for four months the average gain in Aveight Avas 3.53 pounds for 

 each child, Avhich is tAvice the aA-erage normal gain. 



Urhan CAMPAIGNS. — At the request of the extension divisions of 

 the State agricultural colleges in PennsA'lvania, Missouri, AVashing- 

 ton, loAva, and Kansas personal assistance Avas given by the Dairy 

 Division in conducting milk campaigns in various cities in those 

 States. These campaigns Avere put on Avith the cooperation of vari- 

 ous local organizations. Talks and demonstrations at schools, fac- 

 tories, stores, and clubs, essay and poster contests, store-AvindoAv 

 exhibits, and other methods were used to stimulate interest in dairy 

 jiroducts and to present information on the food value of milk. At 

 i^ittsburgh there Avas a very large increase in the consumption of 

 milk, and one firm reported a 79 per cent increase in sales of butter. 

 An effective campaign in Kansas City, Mo., resulted in an average 

 daily increase in consumption of 33,416 quarts, or 14.7 per cent. Fol- 

 lowing the Spokane campaign, reports from milk distributors 

 shoAved increases in sales at four plants amounting, respectiA^ely, to 

 20, 25, 29, and 30 per cent. A campaign held in Seattle was con- 

 ducted almost entirely through the public schools, and a 10 per cent 

 increase in the consumption of milk Avas reported. Increases in the 

 consumption of milk resulting from campaigns in otlier cities Avere 

 reported as follows: DaA'enport, Iowa, 15 per cent; Iowa City, Iowa, 

 25 per cent; Clinton, Iowa, 15 per cent; Topeka, Kans., 25 per cent. 

 In addition to increases in milk consumption, large increases in the 

 use of butter and cottage cheese in many cities Avere reported. 



Milk utilization in the South. — In the Southern States the 

 efforts Avere directed largely toAvard (1) increasing the use of milk 

 and dairy products on the farm, through campaigns for cows on 

 every farm, and (2) improving farm dairy products by practical 

 demonstrations in schools and in farm kitchens. In Louisiana 274 

 cottage-cheese demonstrations, 207 buttermaking demonstrations, and 

 23G demonstrations on milk products Avere made and 26 meetings were 

 held. As a result, 2,698 families were reported as using more milk, 

 178 coAvs were brought in AAdiere there were none before, 34 boys' 

 and girls' clubs were organized, and much improA^ed dairy apparatus 



