90 ANJrUAL EEPOBTS OF DEPARTMENT OP AGRICULTURE. 



After special training in the making and various uses of cottage 

 cheese, five women demonstration agents carried on campaigns in 40 

 of the leading cities in 15 States, a stay of from one to two weeks being 

 made in each place. Cooperation was established with the local 

 women demonstration agents, the Food Administration representa- 

 tives, women's clubs, and other local agencies. Special material 

 was prepared for use in the newspapers before, during, and after 

 the campaign. In some cities the work was carried on as a part 

 of a campaign to increase the consumption of all dairy products 

 and was advertised by posters, newspapers, stores, milk dealers, and 

 business men. Efforts were made to reach all classes of women and 

 to place before them by actual demonstrations the many and varied 

 uses of cottage cheese. Talks and demonstrations were given in 

 schools, Red Cross rooms, community kitchens, women's clubs, tea 

 rooms, department stores, cafeterias, and before gatherings of mill 

 workers and others. 



It is difficult to ascertain definite results from the city demon- 

 strations, but reports from 56 manufacturing concerns and dealers 

 in the cities where campaigns were carried on showed that their 

 weekly sales had increased nearly 30,000 pounds in spite of the fact 

 that it was the usual slack season. One creamery in Michigan re- 

 ported an increase in sales of more than 8,000 pounds in two weeks, 

 and another producer in Minnesota stated that in three days his 

 sales had jumped seven times in volume. In one western city the 

 daily sales before the campaign were about 50 pounds, while after- 

 wards the sales rose to 900 jjounds a day. 



The farm cam])aign was carried on by women demonstration 

 agents who worked as a part of the State extension forces and in co- 

 operation with the local Food Administration representatives, county 

 agents of the department, and other agencies. These women visited 

 various towns ajid villages throughout the States and gave demon- 

 strations before groups of women. Every effort was made to reach 

 all chisses of women and to demonstrate the simple method of mak- 

 mg cottage cheese and the numerous ways of using it. Forty States 

 were visited, 2,092 demonstrations and meetings were held with an 

 aggregate attendance of 102,218, while 41,499 people reported having 

 made cottage cheese as a result of the work. At the time of report- 

 ing these peonle were making the cheese at the rate of more than 

 100,000 pounds a week, with weekly sales of 33,500 pounds, and their 

 total output since the beginning of the campaign had amounted to 

 more than 580,000 pounds. In the Middle West the girls' canning 

 clubs took up the making of cottage cheese. 



The dairy manufacturing speciahsts of the Dairy Division worked 

 with the creameries and milk plants which supply cottage cheese to 

 the cities and assisted them in improving the quality and increasing 

 the quantity. One hundred and twenty-one factories were induced 

 to take up the manufacture of cottage cheese, and the total quan- 

 tity made during the period in which help was given (July to Octo- 

 ber, inclusive, 1917, and April to June, inclusive, 1918) amounted to 

 3,098,700 pounds. In addition, assistance was given in improving 

 the quality and yield in 154 other plants where cottage cheese was 

 manufactured. 



