194 Appendix. 



Southern Oregon is doing splendid work along these lines, and first- 

 class work and magnificent labels are doing for Southern Oregon the 

 same good work that they are doing for Hood River. Mr. J. W. Perkins 

 adds attractiveness to his package by placing over the top layer a beau- 

 tiful mat which contains his monogram in gilt. I also understand Mr. 

 C. Hunt Lewis, of Medford, uses the same idea. Such originality and 

 high-class packing is not only to be admired and appreciated, but is to 

 be commended, for the reason that it is one of the features that create 

 better prices. As a result of the good quality of the Comice pear and 

 the attractiveness of the package, Southern Oregon realized the highest 

 prices for these pears that have ever been paid. I cite these instances 

 for the reason that right here in your own home you have illustrations 

 of what high-class work is doing. 



One of the fundamental principles of rapid success is specialism, and 

 it is an old law of political economy that not only the individual but the 

 locality and the community should devote its time to a specialty if it 

 expects to achieve the greatest success either in the financial world of 

 wealth, or the more laudable and crowning glory of fame and honor. 



I believe in specialism. Hood River believes in specialism to such an 

 extent that we prodvice only two varieties of apples in quantity, the 

 Spitzenberg and Newtown, and only one variety of strawberries, the 

 Clark's Seedling. 



When a district has ascertained the kind of fruit and the variety of 

 fruit that it can grow to the greatest degree of perfection, I believe that 

 the greatest degree of success will result from concentrating all efforts 

 on that variety, producing it in quantity, creating for it a reputation 

 which will make the demand and the demand will make the price. In 

 proof of this line of argument I will mention a few localities that are 

 known throughout the land: Rocky Ford is famous for its canteloupes; 

 Southern California for her oranges and olives; Fresno for its grapes 

 and melons; Southern Oregon for its Newtowns, Spitzenbergs and pears; 

 Yakima for its Newtowns and Spitzenbergs, pears and peaches; Wen- 

 atchee for Winesaps and big red apples, as well as other fancy vari- 

 eties; Colorado for Jonathans and other fruits; Southern Idaho for its 

 Rome Beauties, Jonathans, and pears; and Hood River for its Newtowns, 

 Spitzenbergs, and Clark's Seedling strawberries. The success and 

 prosperity of the individuals living in these localities engaged in 

 specialties as compared with individuals living in localities where the 

 orchard business is more or less general is certainly conclusive evidence. 

 It is a great deal easier to create a demand for a commodity that is 

 absolutely high class in every particular than to create a demand for a 

 number of articles or fruits that are ordinary in every particular. In 

 addition to this, the marketing of a single variety is far simpler than 

 the marketing of a great many varieties. By having a quantity of any 

 one variety a district is able to operate in carloads, and under the 

 present system of refrigeration can lay its carloads down in almost any 

 city in the Union in perfect condition. By having straight carloads of 



