The Bulletin. 



23 



strength to the coffee. This claim is misleading to the puhlic. Roasted 

 chicory contains a large amount of caramel and starchy matter, that 

 impart to the product, when made into a liquid for use as a beverage, 

 a black, thick, soup-like appearance. The effect produced in coffee by 

 chicory can no more correctly be regarded as adding strength to the 

 coffee than- if so much roasted starch and caramel had been added to it. 

 Chicory is not added to coffee to give it strength, hut to cheapen the 

 product. 



The addition of chicory or any other substance to coffee, without 

 stating the fact on the label, is a violation of the law. Chicory and 

 cereals cost less than one-fifth the price of coffee. Then, why pay the 

 price of coffee for chicory and cereals when the latter are mixed with 

 coffee ? 



Fifty-eight samples of these products were examined, and all were 

 properly branded except three. They were branded Coffee and Chicory, 

 when the chicory, being in excess, should come first in the name, and 

 read Chicory and Coffee. 



The results of the examination are published in the table below. 



COFFEE AND COFFEE SUBSTITUTES. 



