28 



The Bulletin 



added not to adulterate, but to actually improve the quality and to give 

 strength to the coffee. This claim is misleading to the public. Roasted 

 chicory contains a large amount of caramel and starchy matter, that 

 impart to the product, when made into a liquid for use as a beverage, 

 a black, thick, soup-like appearance. The effect produced in coifee by 

 chicory can no more con'ectly be regarded as adding strength to the 

 coffee than if so much roasted starch and caramel had been added to it. 

 Chicory is not added to coffee to give it strength, hut to cheapen the 

 product. 



"The State Food Law provides that a product is adulterated : If any 

 substance has been mixed or packed with it so as to reduce or lower 

 its quality or strength, or if any substance has been substituted wholly 

 or in part for the article. The addition of chicory to coffee reduces 

 and lowers its strength and quality just as much as the addition of the 

 same amount of roasted ground wheat or rye, or roasted potato or any 

 other roasted starchy substance, and is an adulterant. The addition 

 of chicory or any other of the above substances to coffee, without stating 

 the fact on the label, is a violation of the law. Chicory and cereals cost 

 less than one-fifth the price of coffee. Then why pay the price of 

 coffee for chicory and cereals when the latter are mixed with coffee? 



"It is advisable to buy unground coffee and have it ground, then you 

 get what you pay for." 



Under the head of coffee and coffee substitutes seventy-one samples 

 were examined, twenty-two of which were adulterated or raisbranded, 



RESULTS OF THE EXAMINATION OP 



>> 



Material and Brand 

 from Label 



Manufacturer or Wholesaler 



9927 Coffee and chicory, Dixie American Coffee Co., New Orleans, 



Land. ! La. 



9934 Coffee and chicory, Honey-1 do. 



j moon. 

 10438 Coffee and chicory. Dinner Aragon Coffee Co., Richmond, Va.. 



I Bucket. 

 10229Coffee and chicory. Pre- do - ---. 



mium. 

 10262 Coffee and chicory, Ten do. 



Cent. 1 

 10284 Coffee and chicory. Jar- do 



vina. 



Retail Dealer or Party Who 

 Sent Sample for Analysis 



9713lMoney Saver. 

 10353 

 9939 



10323 



Coffee, Battle Axe.. 

 Coffee and chicory. 



-do. 

 -do. 



P. A. Jones. Statesville 



Stradley & Luther, Asheville 



W. C. Boe-sch, Wilmington 



W. L. Summerlin, Goldsboro 



J. T. Aldridge, LaGrange 



J. G. Brown, Kinston 



Young Bros., Newton 



T. E. White, Edenton 



Zimmerman & Son, Ashe\alle 



.^sherille Grocery Co., Asheville, 



N. C. 

 Austin-Nichols & Co., New York, J. P. Jackson, Washington.. 



N. Y. 



do ...JJ. B. Jones & Son, Beaufort 



Bowers Bros., Richmond, Va H. Williams, Goldsboro 



I Coffee and chicory, Noreo- 

 lina. 

 10157 ....do.... 



10242 Coffee and chicoiy. Ten 



Penny. " I 



10810 Coffee and chicory, Danne- Dannemiller Coffee Co., Brooklyn, JR. P. Carrell, Greensboro 



miller's. I N. Y. i 



