FORTY-FOURTH ANNUAL REPORT. 163 



have to depend upon von for what we get. I would like to know what 

 Ave consumers have to look forward to and if we ought not to be thought 

 of in this connection.' I do not know as this question has ever come 

 up at a horticultural meeting until tonight and I am going to ask 

 Professor INfcEwan of the Kalamazoo College to give ns his idea of 'The 

 Plaint of the Consumer.' " 



Professor McEwan: 



'"Mv. Toastmaster, Ladies and Gentlemen : This is the first time I 

 have ever been to a meeting of this kind. Now, T will endeavor to tell 

 vou what the consumer would like, in apples at leas^t. AVe want an ap- 

 ])le. AVe do not want a cranberry, a crabapple, a potato or a pumpkin. 

 We want a good looking apple, one of sufficient size and that has a look 

 of cleanness and one that has a color and odor that makes us want to 

 bite right into it. We want to feel the juice of that splash all over us 

 inside. We want an api)le that has a good taste. AVe want an apple 

 that will keep — that is, keep until we get ready to eat them. When we 

 go into the cellar we do not Avant to smell the odor of a spoiled a])ple 

 but we want the sweet, fresh odor that is appetizing. AVhen we buy a 

 bushel, we want a bushel or a crate full of apples and when we pay for 

 a peck we want a peck. We want the apple we buy all the same through 

 to the core, and we do not want all the big ones on top of the crate but 

 we Avant them fit to eat all the Avay down and we want apples at 

 a reasonable price. AA^e are willing to pay for what we get so 

 far as our limited means and credit will allow. We cannot pay all the 

 railroad fare, the transfer charges and then the profit to the middle- 

 man and the dealer. AA''e want the apples to come to us at such a price 

 that Ave can let each member of the family have an apple. 



"I hope I have made myself clear as to what we consumers want in 

 apples. I am glad to be here and glad to see such a large number gath- 

 ered together and I am glad that you are raising some of our best apples 

 in Michigan. I thank vou." 



Ml'. Garfield: 



''One of the great moA^ements noAv in progress is that toward a fuller 

 and better and more wholesome life. This movement has a apostle with 

 us tonight in Mr. Mumford and I am going to ask him to say a few 

 words on 'The Country Life Movement.' " 



Mr. Mumford 



"Mr. Toastmaster, Ladies and Gentlemen: I am glad to know that a 

 good many of us are working together in organizations and some in- 

 diAadually toward a better country life. As I looked over the pro- 

 gram this afternoon it seemed as though this particular theme had been 

 left out, they talked about spraying, thinning, pruning, cold storage, 

 melons and pickles and the more practical side of the AA'ork but T see 

 there is an element that takes the subject differently. Mrs. Cook em- 

 phasized at once the personal side of horticulture in telling how she runs 

 the farm. Men are more prosaic and take up these things from a 

 scientific side entirely. I think this Society is helping to emphasize the 

 social and attractive side of country life. This Society stands for some- 

 thing in the state of Michigan. Men of this type have made farm life 

 attractiA^e to our young men, look at the young men Avho sit here to- 

 night. The young men who attend the M. A. C. and other institutions of 



