212 State Horticultural Society. 



due allowance that the self-interest of both parties has received 

 due consideration in formulating information to be given to the 

 public. Having done this, the grower is in position to put a price 

 upon his apples, in keeping with the supply, when the buyer comes 

 around, who, if posted and a fair man, will readily recognize that 

 your ideas are about right. It is a serious mistake for the im- 

 pression to become circulated in a given section that the crop is 

 much heavier than it really is, resulting sometimes in buyers tak- 

 ing advantage of it and buying below the market. It is also just as 

 serious a mistake for the impression to go out that the crop is much 

 lighter than it really is, causing the grower to get his ideas so high 

 above the market that he misses all opportunities to sell until he has 

 suffered heavy loss by deterioration. As a general rule, as hereto- 

 fore stated, we would advise selling at the orchard or on track at 

 packing time. It is not difficult to do this if we pack our fruit 

 honestly when crops are short, but in seasons like the present one 

 it is more difficult, and in many Instances the seller had to find his 

 market, and, not being posted, sometimes consigned his stuff to 

 irresponsible parties and did not receive satisfactory returns, and 

 in many instances, because he had to consign, he put apples into the 

 barrel or box that he would not have put in if he had been pack- 

 ing for a cash buyer, knowing it would spoil his sale to do so, not 

 seeming to realize that the bad apples would injure his sale much 

 more at the other end, even had he been there to sell them himself, 

 for defective apples never look as good after being barrelled a few 

 days as before. All growers, in the absence of better methods, who 

 have a car load or more of apples to market, can afford to spend 

 some time and money, if necessary, in forming a trade connection 

 with some reliable firm to act as their agent in the markets they 

 desire to use, as a protection when they cannot sell at a reasonable 

 price, governed by the supply and demand. In discussing detail of 

 marketing further, I am persuaded that better results must come 

 by adopting new ideas, and new methods in some instances, and 

 making improvements on some methods now in use, if many of our 

 growers are to continue apple growing profitably. I believe organ- 

 ization is the first important detail in marketing to be worked out 

 along new lines. When I say organization, I mean a corporation in 

 its broadest sense, under a purely democratic management of the 

 widest scope possible, the ideal of which is that to every member 

 thereof shall inure the same benefit, according to the amount of 

 fruit that he has to market. The management should be elective, 

 the compensation a fixed salary, the security a good and sufficient 



