630 ANNUAL REPORT OF THE Off. Doc, 



greatest factors in success; and, thirdly, that you have good facili- 

 ties to get the same to market. I have been impressed with the de- 

 mand there is for a good article. The consumer asks, "Where can 

 we get good butter?" and "Where can we get good cream?" the 

 ice cream people are going further and further from the large cities 

 to get their cream, and in the smaller towns there is an increasing 

 demand for good ice cream and for good cream. There is more and 

 more ice cream being used, and what used to be a luxury has be- 

 come a necessity, and every housewife is appreciating, as she should, 

 the value of good ice cream as a dessert. 



The demand for cream for ice cream raises the question whether 

 that is the best way to dispose of our milk. It is, if we use the skim 

 milk wisely. If you do, it usually makes the highest priced market 

 we have for the^ cream. I would ask you, therefore, to consider 

 that in the sale of cream for ice cream there is a marked growth and 

 a growth that will continue for some time. 



Our city consumers are losing faith in the integrity of their milk 

 men in a great many cases, and they want somebody to certify 

 whether they are getting a good clean milk, and there is, consequent- 

 ly, an increased demand for certified milk. But we will hear more 

 about that later in the evening, so I will simply call your attention 

 to it, that at the present time the public wants more milk that is 

 pure, and clean, and free from the bacteria of filth and disease. I 

 tell you, that the city people, with their babies to be fed on the bot- 

 tle, find it a very serious problem to secure good milk. An import- 

 ant question to the father and mother is to get a milk that can be fed 

 to growing children with safety, and it is worth our while to let 

 them know that we have such an article to offer them, and to get 

 their orders. I think there should be a difference in price between 

 a good article, and an inferior article. In many cases the milkman 

 with a good article is getting as much as it is Avorth. I think our 

 consumers should refuse to pay so much for the poor milk, and more 

 for the good. This will make the milkmen discriminate. This ques- 

 tion of raising the quality, and getting the consumer interested in it, 

 is one of the problems of the milkmen. The only way to do that is to 

 produce a good article, and then' insist upon having a good price for 

 it. 



Now, a word to our breeders of dairy cattle. I am glad we are 

 here with the Breeder's Association. I wish my colleagues in the 

 dairy work would heed the teachings of the Beef Breeders' Associa- 

 tion regarding pure bred stock. I want to impress upon these men 

 that one of the most important means of raising the standard of our 

 dairy cattle is by getting pure bred sires into the common dairy 

 herds. Many years ago our breeders of beef cattle had an over sup- 

 ply of registered beef bred bulls. Some enterprising man took a 

 lot of them to the range and from them has developed a class of 

 steers that is today ahead of those in many of our older states and 

 created a market for thousands of registered beef bred bulls. Why? 

 Because they have pure bred sires for several generations and their 

 offspring show the influence. If you go into our large packing 

 houses today you will see many animals that show the marks of the 

 pure blood of the beef breeds. If our common dairy herds can be 

 improved by putting in pure bred sires, then the owners of register- 

 ed dairy cattle should be among the first to encourage the pure bred 

 sires, 



