FORTY-SECOND ANNUAL REPORT. 85 



found that to produce a well packed barrel of apples also requires the 

 Almighty, plus a Real Man. If you have a real Man with a capital M, 

 it may not require so much of the Almighty, but I have seen a multi- 

 tude of cases where Divinity should have had full sway. In other in- 

 stances the evils of packing have resulted from ignorance of how to 

 pack, of its bad effect upon markets, and from a general tendency which 

 all of us in America have of looking only unto today instead of building 

 something which will stand through the years. We are "penny wise 

 and pound foolish." If it is possible, I want to see an awakening in 

 this country on the part of grower, dealer and everyone who handles 

 the apple. I wish we could get a baptism of morality, the square deal, 

 intelligence to our best interests and determination to realize our 

 possibilities, and I'll tell you why. 



In every year when there is a crop, junk is the ruination of markets- 

 just plain JUNK. The trouble is we haven't cider mills enough in 

 the country, or a disposition to patronize those already existing. There 

 is many a God-fearing community without even the sign of one. And 

 as long as the rubbish, the Junk and topped-off packages, cider apples 

 and windfalls, and worms and culls are shipped, we never will have a 

 market. 



The reason is self-evident. It is written large in the very appearance 

 of the fruit itself, in the •deception which the package conceals, and in 

 the inevitable disgust and resentment which that deception fosters. Con- 

 fidence is the foundation of all progress, industrial, mental and spirit- 

 ual. Faith is at once the basis and the keystone of success. The 

 old order of things has passed away when sharp practices were a 

 badge of merit and dishonesty a thing to be commended. Go where 

 you will in the business world today and reliability is the watchword. 

 Integrity and confidence are at the bases of this wonderful commerce 

 of the age in which we live. Men have found that they and they 

 alone pay. 



How long do you imagine the steel trust would continue to pay divi- 

 dends if it furnished steel beams that cracked at the first load, and 

 locomotives that fell apart on their first trip? How long would your 

 groceryman be out of bankruptcy if he sold you sugar that was half 

 sand? What would you do about it as a consumer? Suppose we change 

 places for a while with the consumer and the retailer of apples. Let 

 us take a state of facts that illustrates the normal procedure in the 

 markets of the country: The ultimate jobber of fruit today buys five 

 barrels of apples, takes them to his store and finds them excellent. 

 He figures a fair margin of profit on them, sells them and the customer 

 is satisfied. Tomorrow he buys ten barrels to satisfy the increased de- 

 mand. Those ten barrels turn out to be stuffed ; they are full of wind- 

 falls, wormy apples, ciders and culls. He puts them out and straight- 

 way the telephone begins to ring and voices begin : "Come and get 

 those apples ; we don't want them." Back they come to the store. He 

 either sorts them over, throwing part of them away and marking up 

 the price on the balance, or he in turn calls up the wholesaler and 

 advises him to come and get his apples. Now let this experience be re- 

 peated a few times and the inevitable result is disgust with apples 

 clear along the line. The consumer refuses to buy and the retailer. 



