EXPERIMENT STATION BULLETINS. 



373 



tween miles traveled and time of delivery of the different sized distributors 

 which is partly true but in no place consistent. Here the personal element 

 enters in a great deal. The small distributor who usually delivers his own 

 milk does so much faster than the larger distributor who must hire his de- 

 livery man. The writer found that smaller distributors with hired delivery 

 men usually required extra work from the men after they returned from 

 delivering. These men made but little effort to get in early because of extra 

 work required of them by so doing. 



Table No. XI 



MILES TRAVELED PER RETAIL QUART BY DIFFERENT SIZE DISTRIBUTORS. 



TIME IN HOURS TO DELIVER RETAIL QUART BY DIFFERENT SIZE DISTRIBUTORS. 



Demands of the Consumer. 



Every purchaser of goods reserves to himself the privilege of making his 

 purchases where he chooses. It is the privilege of the housewife to patronize 

 any store or market according to her necessity, preference, or convenience. 



Successful business men and merchants know that they must supply the 

 purchaser with the kinds of goods which he wants at the time which he 

 wishes to purchase and in the quantity that he may need. In response to 

 the popular wish every vendor of merchandise attempts to present his goods 

 in terms of the demand. It is the effort of the milk distributor to meet the 

 demands of milk consumers that occasions a large proportion of the popu- 

 larly considered over-lapping in the distribution of milk. Since it is the 

 nature of people to differ in their likes and dislikes it is not surprising for a 

 consumer to demand a different product than his neighbor, and even indi- 

 viduals in the same family cater to their own desires with different kinds of 

 the same product. Since this exists and will always be with us, we can expect 

 there will always be an effort made to meet these idiosyncrasies. This applies 

 to milk distribution when we find seven different men delivering milk in one 

 eleven-family flat or seven milkmen delivering milk in a block with twelve 



