Vermont Dairymen's Association., 141 



an opportunity for discussion. It gives me great pleasure to 

 introduce Dr. G. M. Twitchell. 



A PIvEA FOR THE BUTTER MAKER. 



Address delivered before the Vermont Dairymen's Associa- 

 tion at Montpelier, Vt., January 12, 1905 by 



DR. G. M. TWITCHELL, 

 Editor of the Maine Farmer, Augusta, Maine. 



Vermont is the leading dairy state of the East. It has gained 

 that position by close application on the part of its dairymen 

 to the industry in all its phases. It has now the honor of setting 

 the standard for the eastern market by the quality of its product. 

 Vermont butter to-day represents, in the commercial world, the 

 highest grade brought to its counters. The fact that this has 

 come to be a commercial rating indicating grade instead of ter- 

 ritorial boundaries adds to rather than detracts from the honor 

 due the leaders who first established a fact and then brought 

 commercial centers to an appreciation of the same. I am stating 

 here simple truths, and it is a pleasure, as a resident of a sister 

 state, to offer this testimony, patent to every man who thinks, 

 yet lacking full appreciation by the rank and file of workers who 

 fail to realize the constant pressure to be and do the best of 

 which they are capable. The market of today is not satisfied with 

 the standard of 1890. and that of 1910 will demand far more of 

 the butter maker than is appreciated in 1905. Good butter is an 

 educator. It leads to a critical taste and buyers naturally and in- 

 evitably come to be exacting as day by day they enjoy the fine 

 flavor and texture of the high grade article. If it is more difficult 

 today to suit the average customer, it is because the butter maker 

 has touched his palate with that delicious and delightful aroma 

 coming only from choice, fresh butter, and the desire is for more. 

 Man is a creature of habit and that which satisfies, he wants in 

 steadily increasing quantity, but in providing that quantity no 

 level can be maintained, for the reason that tastes become more 

 and more acute to please, the standard must continually be raised. 

 Average butter no longer satisfies and for the reason here in- 

 dicated. Every producer realizes that if he tickles the palate 

 of his customer he increases consumption of the article or product 

 and multiplies demand, that the best always finds ready sale and 

 that the margin of profit is to be found upon the higher levels. 

 Recognizing this fact certain simple, homely lessons present them- 

 selves and it is these I would suggest today. The dairy industry 

 is worth annually to the State of Vermont fourteen million dol- 

 lars. It is represented by 33,104 farmers, 200 butter and 52 

 cheese factories and 786 cows to each 1,000 population. 



