THE MONTHLY BULLETIN. 515 



A 1915 Grape Day. 



During the exposition year efforts should be made to provide ways 

 and means by which the hundreds of thousands of visitors to California 

 will have an opportunity to inspect our important vineyard sections. 

 Excursions should be arranged, especially during the vintage season. 



Merely to exhibit at the exposition Avill not do, because the displays 

 of the products of our vineyards and wineries will be only a small item 

 among the millions of interesting things that will be shown in the 

 various palaces. 



Of course, all the sightseers will not be able to tour the State, and, 

 therefore, to impress the greatest number with the importance of our 

 industry, I believe it would be a good idea if our table, raisin and wine 

 grape growers would get together and formulate plans for a spectacular 

 ^' Grape Day." I have talked over the matter with President C. C. 

 Moore, of the exposition, and he is enthusiastic over such a picturesque 

 celebration. He has promised to give the event world-wide publicity 

 by including it in the official programme, which will be sent to the four 

 corners of the globe at least a year before the exposition opens. 



For this event we should select a day when we may be sure of a record 

 attendance; that is, the day before or after some especially big event 

 early in September. Tins will enable our winemakers and grape 

 growers to take an active part in making the day a huge success, and 

 will occur at a time when there are plenty of table grapes on hand to 

 make a good showing. 



The programme could consist of a street parade, made up of floats 

 from every table, raisin and wine grape growing county in the State, 

 literary exercises on the grounds in the afternoon, and a grand banquet 

 and ball in the California building in the evening. 



This would permit each of the divisions of the industry — ^the table, 

 raisin and wine grape growers — to celebrate in their own way, and 

 would advertise our vitieultural interests as they have never been 

 advertised before, especially if it were announced that hundreds of 

 thousands of cartons of raisins, and tons and tons of grapes were to be 

 distributed free. 



Distributing Fruit to Visitors. 



In this connection I would suggest that the fruit and raisins that are 

 to be given away be purchased, if necessary, so that when our Grape 

 Day arrives there will be no hitch as to the amount that will be avail- 

 able. If the committee in charge depends upon voluntary contributions 

 from the different firms and growers, they are likely to find themselves 

 disappointed. 



Carloads of fruit were promised for California Day at the Alaska- 

 Yukon Exposition at Seattle, and accordingly the papers were informed 

 weeks ahead that large quantities of choice California oranges, apples 

 and grapes were to be given away to the public. But when Admission 

 Day came, which was called ' ' California Day, ' ' it was found that most 

 of the promised fruit did not materialize, and it was necessary, there- 



