THE MONTHLY BULLETIN. 513 



means, will be gradual, it can not help but produce a very permanent 

 improvement in the quality and in the reputation of the output of the 

 State. 



CONCLUSION. 



With increased quality and production, through better methods of 

 culture and through the selection of improved strains of our present 

 varieties ; with the utilization of the waste culls for by-product purposes 

 and the consequent improvement in the ciuality of the fruit which is 

 shipped ; with improved methods of handling and preparing for market, 

 and with the wider advertising, the cumulative results in the adver- 

 tising already done by the California Fruit Growers' Exchange, the 

 progressive lemon grower of California feels that he can meet the com- 

 petition with foreign fruit and still produce lemons at a profit in the 

 vears to come. 



THE FUTURE OF THE ORANGE AS I SEE IT * 



By J. H. Reed, Riverside, Cal. 



In a recent address. President AVilson made this assertion: "No man 

 who does not see visions, will ever realize any hopes, or undertake any 

 great enterprise." 



I am not even the son of a prophet, but I have some pronounced 

 visions concerning the future of the orange industry in California. It 

 is said that the best way to preserve one's confidence in progress is to 

 look back, not over a few months but over a period of years. My 

 twenty-five years as an orange grower, and a somewhat careful study of 

 the industry, possibly give me some advantage in forming opinions as to 

 what mav be expected of it in the years to come. 



I frankly acknowledge that I have optimistic views, and proceed to 

 give reasons for them. It must be understood that I do not speak of 

 any given period, but of the somewhat indefinite future of a great per- 

 manent industry. 



At the outset you will allow me to say that I think it generally settled 

 that the future profit of orange growing depends largely on an mi- 

 proved quality of fruit and a lessened cost of production. We must be 

 able to sell an inviting product at a price to encourage such increased 

 consumption as will readily take the greatly increased quantity already 

 in sight. That, briefly, is the task set us. 



ORANGE GROWING A PROFESSION. 

 In accomplishing this task— and I believe we shall accomplish it- 

 first in my vision I see orange growing becoming more of a profession ; 

 that is, a vocation in which a knowledge of science is used. The average 

 orange grower of the future will be as scientific in his profession as the 

 eno-ineer or the manufacturer is in his. The science of citrus culture 

 win be taught in the high schools of sections largely devoted to that 

 industry. It will be included in the curriculum of our universities. I 



^Iddress before the State Fruit Growers' Convention, Palo Alto, Cal., July, 1915. 



