19 1 7 



The Sun Fruit Drier 



will save your surplus 

 corn for winter use. 

 Why let any fruits or 

 vegetables waste? 



Orders filled promptly. 



Barnard & Gates 



291 Stevenson Ave. Pasadena, Cal. 



As it is- 



TRUE 



-that— 



Caro Fibre 



FRUIT WRAPPERS 



Prolong the Life 



-OF- 



Apples 



You who Grow Apples with great 

 Expense should Dress them Warm 

 and Attractively. 



Use Your Brains to Wrap Your Fruit. 



Give Your Apples a Fair Show. 



Get the Top Price. 



The Apple Buyer knows Caro Fibre— 



Wouldn't You Pay a little more for a box 

 of apples if you knew that it Would Keep 

 Longer. 



If Your Shipper Doesn't Use 



Caro Fibre Fruit Wrappers 



he is not giving your fruit a 

 Fair Show 



Union Waxed & Parchment 

 Paper Co. 



MANUFACTURERS 



F. B. DALLAM, Pacific Coast Representative 



417 Market Street 



San Francisco, California 



Z5/>e 



First National 

 Bank 



HOOD RIVER, OREGON 



A.D. MOE - - President 

 E.O. BLANCHAR - Cashier 



Capital and Surplus $125,000 

 Assets Over $500,000 



Member Federal Reserve System 



BETTER FRUIT 



Minimum Carloads. — The serious con- 

 dition resulting in 1916, and continued 

 in 1917, from the car shortage makes it 

 imperative that the fruit industry 

 should co-operate with the railroads in 

 every way possible in using cars. 

 Arrangements should be such so there 

 will be no delay in loading cars when 

 spotted. Great care should be used by 

 shippers and receivers to see that cars 

 are unloaded immediately at destina- 

 tion, so as to be returnable without 

 delay. Increasing the minimum capac- 

 ity of cars is equally important. A 

 resolution adopted by a conference of 

 shippers at North Yakima in July was 

 as follows: "Shippers are willing to 

 accept a minimum of 26,000 pounds on 

 cars of soft fruits, peaches, pears and 

 plums, this being 2,000 pounds over the 

 old minimum. They agreed to 31,185 

 pounds on apples shipped before No- 

 vember 15th. The old minimum was 

 630 boxes. This was increased seventy 

 boxes on winter varieties, making the 

 minimum carload 700 boxes." 



Page 15 



Bruised Apple Losing Proposition 



By L. F. Dumas, Dayton, Washington 

 THE GROWER LOSES 



1. Because it has cost just as much to 

 grow that bruised apple as it has to 

 grow the one that is handled care- 

 fully. 



2. Because it costs more to sort bruised 

 fruit. 



3. Because a bruieed apple in a packed 

 box many times ruins its sale and 

 always hurts it. 



THE PICKER, THE PACKER, THE 



SORTER, THE NAILER, AND THE 



TRUCKER LOSE 



1. Because the apple "bruiser" gener- 

 ally gets caught sooner or later and 

 loses his (or her) job. 



2. Because the careful person gets bet- 

 ter consideration from his employer 

 than does the careless one. 



3. Because the grower gets more for 

 perfect apples and therefore can pay 

 more for putting them up. 



4. Because the careless person loses his 

 self-respect. 



5. Because the careless person loses his 

 reputation for being a good worker, 

 a reputation which directly governs 

 the swell or limpness of his pocket 

 book. 



BOTH THE GROWER AND THE 

 EMPLOYE LOSE 

 Because lack of harmony between the 

 grower and employe caused by care- 

 less work causes a distinct loss to 

 both in the results obtained. 



THE SELLING ORGANIZATION 



LOSES 

 Because it can "get the business" only 

 when it has a superior product. 



THE FRUIT BUYER LOSES 



1. Because when he invests in bruised 

 apples he is speculating in "damaged 

 goods" and is bound to lose. 



2. Because bruised fruit rots iii storage, 

 one rotten apple in a box will in 

 time infect others, rotten apples are 

 not saleable. 



Orchard Queen 

 Cider Mill 



Grinds 

 Does 

 Mot 



Crush 



MAKE CIDER 



This New Way 



Get Every Bit of Juice by Clean, Sanitary Methods 



Orchard Queen grates or grinds apples into 

 fine pomace— breaks fruit cells open— allows all 

 the juice to be easily extracted in pressing- 

 insures greatest quantity and highest quality of 

 cider, as juice is extracted in sanitary cloth-lined 

 forms. (In ordinary crushing mills only half the 

 juice is extracted and in a mussy, dirty condi- 

 tion.) Operates easily by hand or power. Write 

 today for information of this marvelously effi- 

 cient mill and how it turns your usual orchard 

 losses into unusual profits. 



Puffer-HubbardMfg.Co. 



3222 26th St.. East 



MINNEAPOLIS. MINN 



The Best Drier 



on the Market 



Hifihly Recommended 

 by Food Experts 



Dries All Kinds of 



Fruits and Vegetables 



Convenient 

 Economical 

 Inexpensive 



The Evaporator Company 



Price $6.00 ( Plus Express) 55 Liberty St,. New York 



THE ULTIMATE CONSUMER LOSES 



Because he does not get what he pays 

 his money for — good apples. He 

 loses his faith in the apple and will 

 buy sonic substitute, a thing which 

 will injure grower, worker, seller, 

 buyer, and sometimes the consumer 

 himself. 



So let's be careful; let's handle the 

 apples as if they were so many eggs. 

 Remember, rough handling is the un- 

 pardonable sin in the preparation of 

 fruit for market; the grower who toler- 

 ates it is not injuring himself alone, he 

 is promoting an all-around losing prop- 

 osition. So let's be careful. 



The Washington State Fair will be 

 held at North Yakima. September 17th 

 in 22nd, inclusive. Being in one of the 

 great fruit-growing valleys, and horti- 

 CUlture Standing OUl pre-eminently, it 

 is the duty of every fruit grower to 

 make an exhibit if possible. 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



