i 

 g 



in 

 I 



w 

 w 



IV 



w 



I 



I 



I 



i 



w 



s 



i 

 i 



On Country Roads 



We Claim a Car Needs 100% Over-Strength 



Up to three years ago our margins of 

 safety were 50 per cent in the Mitchell. 

 And that was considered excessive. The 

 chief trend then was toward exceeding 

 lightness. 



But we had watched 70,000 Mitchells 

 under all road conditions. They showed 

 wonderful endurance. Still we saw that 

 some conditions called for stronger cars. 



So we started to doube our margins of 

 safety. We adopted the standard of 100 per 

 cent over-strength. And we still maintain 

 it, despite advancing steel costs. 



Our safety parts are vastly oversize. Over 

 440 parts are made of toughened steel. And 

 we use much Chrome-Vanadium. 



Some Sample Results 



Two Mitchell cars have been run over 

 200,000 miles each. That is 40 years of ordin- 

 ary service. So we know that Mitchells as 

 now built can give lifetime service. 



Not one Mitchell rear spring has broken 

 since this standard was adopted. That is 

 an amazing record. 



The demand for Mitchells has multiplied, 

 especially in hard-road sections. The export 

 demand has grown enormously, to countries 

 like South America. And scores of Ameri- 

 ca's leading engineers have chosen Mitchells 

 for their personal cars. 



Many Other Extras 



In the latest Mitchells you will find 31 fea- 

 tures which nearly all cars omit. You will find 

 vast added luxury — about 25 per cent. You 

 will find a heat-fixed finish which stays new. 



You will find at least 20 per cent extra 

 value as compared with other cars in this 

 class. All paid for by factory economics due 

 to Bate efficiency methods. 



See these superlative cars. If you don't 

 know our nearest dealer, ask us for his name. 



MITCHELL MOTORS COMPANY, Inc. 

 Racine, Wis., U. S. A. 





§ 



w 



I 



1 



ft 



(♦ 

 ft 



ft 



ft 

 ft 



ft 

 ft 



ft 



ft 

 ft 

 ft 

 ft 

 ft 

 ft 

 ft 



1 

 I 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



