BETTER FRUIT 



AN ILLUSTRATED MAGAZINE PUBLISHED MONTHLY IN THE INTEREST OF MODERN, PROGRESSIVE FRUIT GROWING AND MARKETING 



Not Overproduction of Apples, But Lack of Distribution 



The Country Has Not Been Sold, with Facts to Show It 



By E. H. Shepard, Editor. 



STATISTICAL TABLE SHOWING TH 

 POPULATION, 

 Tou ns 

 3,000 to 



Population 

 Sold Not Sold 

 12 



Alabama 



Alaska 



Arizona 



Arkansas 



California 



Colorado 1 



Connecticut 



Delaware 



District of Columbia.. .. 



Florida 



Georgia 



Idaho 1 



Illinois 



Indiana 



Iowa 



Kansas 7 



Kentucky 



Louisiana 



Maryland 



Massachusetts 



Michigan 



Minnesota 2 



Mississippi 



Missouri 



Montana 2 



Nebraska 2 



Nevada 



New Hampshire 



New Jersey 



New Mexico 



New York 



North Carolina 



North Dakota 2 



Ohio 



Oklahoma 3 



Oregon 1 



Pennsylvnaia 



Rhode Island 



South Carolina 



South Dakota 3 



Tennessee 



Texas 9 



Utah 1 



Vermont 



Virginia 



Washington 2 



West Virginia 1 



Wisconsin 1 



Wyoming 2 



i: NUMBER OF TOWNS IN EACH STATE OF OVER 3,000 

 SOLD AND NOT SOLD IN CARLOTS 



Towna Towns Towns 



5, I to 10.000 10.0110 to 20,1)00 20.000 to 50.000 50,000 Up 



Population Population Population Population 



Sold Not Sold Sold Not Sold Sold Not Sold Sold Not Sold 



5 1 5 1 . . 2 . . 



I 



II 



30 



11 



1 I 



1 



16 



18 

 I 

 44 

 29 

 30 

 10 

 16 

 9 



15 

 11 

 26 



6 

 50 

 15 



11 



7(1 



2 



9 



4 



13 



29 



8 



4 



10 



13 



3 



25 



2 

 4 



14 

 4 



13 



14 



1 



41 



24 



20 



10 



9 



6 



5 



49 



22 



11 



7 



13 



6 

 29 



3 

 39 

 14 



2 

 37 



2 



5 

 55 



1 



6 

 6 

 1 

 6 

 19 



1 1 



1 1 

 3 13 



2 3 

 10 



14 



19 



13 



4 



1 



4 



3 



2 



28 



17 



5 



4 



9 



5 

 13 



33 



5 



21 



2 



37 



3 



3 



14 



1 

 1 

 1 

 1 

 23 



15 

 5 



19 

 3 

 2 



9 



io 



40 



741 



69 



299 



59 



154 



73 



51 



Towns Sold 



3,000 to 5,000 40 



5,000 to 10.000 54 



1 11.0110 to 20,000 69 



20.) to 50,000 59 



50,000 up 73 



295 



Not Sold 

 741 

 546 

 299 

 154 

 51 



1,791 



14 per cent only of towns over 3,000 sold in 

 the United States. 86 per cent not sold. 



Towns under 3,000 : Sold, 311 ; not sold, 9,298. 

 Suporting one or more newspapers. Sold, 

 3 per cent; not sold, 97 per cent. 



Total towns in United States, approximately, 

 35,085. Sold, 611 — .01 "io per cent; not sold, 

 34,474—98.3 per cent. 



TOWNS OF OVER 



Alabama 



Population 



Selma 14,988 



Montgomery 41,777 



Birmingham 166,154 



Mobile 55,573 



.trt'iona 



Bisbee 9,019 



Globe 7,083 



Tucson 15,604 



Arkansas 



.lonesboro 10,000 



Fori Smith 27,136 



Texarkana 20,ooo 



Little Rock 53,811 



California 



Marysville 5,430 



Bakersfleld 15,538 



Richmond 10,000 



Santa Ana 12,000 



Fresno 29,809 



Pasadena 40,880 



Sun DlegO 48. (Mil) 



Sun Jose 37,086 



Stockton 30.UOII 



Los Angeles 138,91 I 



Oakland 183,002 



Sacramento 70,000 



Sun Francisco 148,502 



3,000 POPULATION, SOLD APPLES IN CARLOTS 



Colorado 



Population 



Sterling 3,044 



Boulder 10,933 



Trinidad 12,274 



Colorado Springs 31.717 



Denver 245,523 



Pueblo 51,218 



Connecticut 



New London 20,55' 



Stanford 29,032 



Bridgeport 115,289 



Hartford 107,038 



Waterbury 82,517 



Dtstrtct of Columbia 

 Washington 



Florida 



St. Augustine 5,494 



Jacksonville 70,173 



Tampa 60,000 



Georgia 



LaGrange 5,58' 



i; 14,146 



Augusta 49,451 



Macon 11,992 



Atlanta 179,292 



Idaho 



Wallace 3,000 



Lewiston 6,043 



Idaho — Continued 



Population 



Twin Falls 5,258 



Pocatello 11,267 



Boise 29,637 



Illinois 



Champaign 13,835 



Freeport 19,018 



Bloomington 26,850 



Heal or 37,525 



Galesburg 2:1.5.111 



Chicago 2,393,325 



Peoria 70,006 



Rockford ,')2,337 



Indiana 



Logansport 20,262 



Muncie 



Evansvllle 71,284 



Fort Wayne so, 000 



Indianapolis 9 113 



Iowa 



Oelweln 



Fori Dodge 19,200 



Keokuk 14,008 



Marshalltown 14,042 



Mason Ciiv 13,495 



Burlington 24,802 



Cedar Rapids 



Clinton 



There are a great many people who 

 believe that the unsatisfactory prices 

 on apples are not due to overproduc- 

 tion but to a lack of distribution. I 

 have given this matter a great deal of 

 thought and study for years, and have 

 done much research work, endeavoring 

 to collect statistics and present facts 

 that would be of value, but until re- 

 cently I could find no arrangements of 

 the population of the different towns 

 with reference to their population suffi- 

 ciently classified in a way to be of 

 value. A few months ago I picked up 

 the American Newspaper Annual and 

 Directory of N. W. Ayer & Son, Phila- 

 delphia, and found a list of every town 

 in the United States in which a news- 

 paper was printed. In this list there 

 are 11,695 towns, of which 9,298 are 

 smaller than 3,000 population and 2,086 

 towns are over 3,000 population. But 

 more important than this, the towns of 

 over 3,000 population are arranged 

 under the following classifications — in 

 the forepart of the book, page 12, in 

 Alabama, for instance, it gives the list 

 of towns, arranged alphabetically, from 

 3,000 to 5,000 population; from 5,000 to 

 10,000 population; from 10,000 to 20,000 

 population; from 20,000 to 50,000 popu- 

 lation, and from 50,000 upward, and so 

 on with each state. In addition to this, 

 under each state is given an alpha- 

 betical list of every town with a news- 

 paper in each state with the population 

 of each town or city. It must be borne 

 in mind that in the list of towns pub- 

 lished in the N. W. Ayer & Son Ameri- 

 can Newspaper Annual and Directory 

 that only the towns are given where a 

 newspaper is published." Upon count- 

 ing the list of towns in the Produce 

 Reporter Credit Rook, 212 West Wash- 

 ington Street, Chicago, I find the num- 

 ber of towns listed where there are 

 produce dealers, taking the State of Ala- 

 bama as an example, are three times as 

 great as the number of towns listed by 

 N. W. Ayer a; Son in the Newspaper 

 Annual and Directory, which would 

 make the towns in the United States 

 approximately 35,085. 



I have kepi a record of every car- 

 load with destination, as reported to 

 the Fruit Growers' Agency during the 

 month of November, the heaviest ship- 

 ping season, representing 75 per cent 

 of the tonnage of the Northwest, and in 

 addition have taken the published list 

 of towns to which the Northwestern 

 Fruil Exchange has sold for the years 

 1910, 1911. 1912, 1913, 1914, 1915, to 

 December 28, 1916. \ll of these towns 

 I have carefully clucked up ill the 

 Newspaper Annual and Directory of 



