ipi? 



BETTER FRUIT 



Page 7 



LIST OF TOWNS UNDER 3,000 POPULATION IN EACH STATE, SOLD CARLOTS, 

 ARRANGED ALPHABETICALLY— Continued 

 Malta, Miles City, Norris, Pony, Rosebud, Stamford, Sweetwater, Townsend, White Fish, Wolf 

 Creek. 



Missouri — Hale. 



Massachusetts — Bonita. 



New York — Burt, Suspension Bridge, Wilson. 



North Dakota — Alexander, Antler, Anamoose, Arnegard, Arthur, Beach, Berthold, Bismarck, 

 Bowbells, Carrington, Charbonneau, Crosby, Dickinson, Drake, Finley, Hamlet, Hampden, Kecne, 

 Leeds, Lignite, Lisbon, Medina, Noonan, Plaza, Portal, Powers Lake, Rock Lake, Rugby, Stanley, 

 Tioga, Towner, White Earth, Wildrose, Wolfard, New Rockford, Bowman, Braddock," Chamber- 

 lain, Cando, Edison, Flasher, Ft. Clark, Goodrich, Highmore, Hazelton, Hattinger, Hebron, Kil- 

 deer, Kenmore, Langdon, Laketo, Leith, Mandan, New Salem, New Berg, Oakes, Parshal, Regan, 

 St. Thomas, Sterling, Starkweather, Sheldon, Turtle Lake, Werner, Wahpeton, West Hope, York. 



Oregon — Enterprise, Bend, Klamath Falls, North Bend, Niagara. 



Oklahoma — Clinton, Ojima, Purcell, Woodward, Camanche, Herrington. 



Nebraska — Danbury, Gothenburg, Giltner, Gering, Lester, Moorefield, Riverton, Scottsbluff, 

 Upland, Watertown. 



Pennsylvania — Biggerville, DeBois. 



South Dakota — Browning, Gettysburg, Kodoka, Claremont, Canova, Eureka, Groton, Gregory, 

 Hill City, Java, Lemmon, Mott, Parker, Rie Heights, Tuton, Timber Lake, Vermillion, Webster, 

 White Lake, Wolsey. 



Texas — Ennis, Llano, Bowie. Cisco, Comanche, Lockdale, Lockhart, Mexia, Plainview, Rock- 

 dale, San Augustine, Stanford, Dalhart, Victoria, Waurika. 



I'tah — Milwood Spur. 



Washington — Sumner, Ballard, Krupp. 



Wis consin — Baron, Boscobel, Osceola, Broadhcad, Bellinger. 

 "west Virginia — Wheeler. 



Wyoming — Gillette, Hanna, Pine Bluffs, Upton, Basin, Cody, Douglas, Gurnsey, Rawlins, 

 Thermopolis. 



be diverted elsewhere. With this im- 

 mense list of towns unsold it seems 

 worthy of suggestion to the selling 

 agencies and association directors that 

 they follow the method adopted by the 

 big jobbers and manufacturers, by put- 

 ting out a sufficient number of travel- 

 ing representatives or salesmen to 

 cover the different states and territories 

 thoroughly, with a view of increasing 

 the number of towns sold, creating a 

 wider distribution and a greater con- 

 sumption. If the town of medium-sized 

 population can be sold direct, saving 

 extra freight and unnecessary extra 

 handling and extra unnecessary profit, 

 the consumers in that city will receive 

 their apples at just so much less per 

 box, creating a greater consumption if 

 these markets are properly worked and 

 sold. Furthermore, it will mean that 

 big cities and big distributing centers 

 will be relieved from overcrowding 

 and pressure, consequently firmer and 

 better prices can be maintained and 

 secured. 



In connection with this statement it 

 must be borne in mind and remembered 

 that whatever the market price is in 

 a town like St. Louis or Kansas City, 

 that is the price set in all of the smaller 

 towns in a certain radius. If you ask 

 a dealer in a small town a quarter more 

 than the St. Louis price you cannot sell 

 him, because all that is necessary for 

 him to do is to call up the commission 

 house, broker or dealer and ask him to 

 ship him 100 boxes, more or less. It 

 must be admitted Michigan raises a lot 

 of apples, yet there are 76 towns in the 

 State of Michigan of over 3,000 popu- 

 lation and only one has been sold. 

 Illinois raises a lot of apples also; how- 

 ever, eight towns have been sold in the 

 State of Illinois. Take as an illustra- 

 tion the cities in a state. In California, 

 Marysville, with a population of 5,000, 

 has been sold, ye! Chico, with a popu- 

 lation of 12,000, has not been sold: 

 neither town is in an apple-producing 

 section. But the number of deductions 

 and conclusions to be drawn are in- 

 linite. Limited space prevents a com- 

 plete analysis of the situation. The 

 expense of publishing in detail is too 

 great lo publish in "Belter Fruit." 

 However, the statistical tables present 



sullicient information to enable every 

 shipping concern in the Northwest to 

 analyze the situation completely. Every 

 shipping concern should obtain a 

 Produce Reporter Credit Book and 

 the American Newspaper Annual and 

 Directory of N. W. Ayer & Son, Phila- 

 delphia, and take a list of the towns as 

 reported sold of over 3,000 population 

 and under 5,000 population, and check 

 them off in these two publications. 

 After doing this at a glance you can see 

 which towns have been sold, the popu- 

 lation of each, and which have not been 

 sold, in every state and territory in the 

 Union. The American Newspaper An- 

 nual and Directory of N. W. Ayer & 

 Son will give you the list specified, 

 according to population, 3,000 to 5,000, 

 5,000 to 10,000, 10,000 to 20,000, 20,000 

 to 50,000 and 50,000 up, and the Produce 

 Reporter furnishes a list of all the pro- 

 duce dealers and commission men in 

 every town, with their credit rating. 



I regret that space in "Better Fruit" 

 is not sufficient and that "Better Fruit" 

 cannot afford the expense of the publi- 

 cation of the complete list of towns 

 unsold, but I have presented sufficient 

 facts and have given the shipping con- 

 cerns a list of the towns sold, so that 

 every shipping concern at a small ex- 

 pense can check up from the list of 

 towns sold according to the published 

 list in this edition of "Better Fruit," 

 and after doing this he can see at a 

 glance just what towns in each state 

 have not been sold, and by referring to 

 the Produce Reporter Credit Book can 

 find the names of the men engaged in 

 the commission business with whom 

 business can be done. 



I do not claim that every town can 

 be or should be sold direct; some of 

 the towns are close to jobbing centers 

 and can be supplied in a more satisfac- 

 tory way than buying direct in carlots. 

 On the other hand, there are many 

 towns with sullicient population to take 

 care of carlots where jobbing facilities 

 do not serve them satisfactorilj or 

 where the distance is so great there is 

 extra expense on account of freighl 

 and extra expense in ichandling and 

 unnecessary intermediate profit. Wher- 

 ever it is advisable to sell towns direct 

 it should be clone not only for the pur- 



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FRUIT MEN ATTENTION! 



Members of The Farmers' Union Co-Operative 

 Exchange will ship hundreds of cars of Peaches, 

 Apples and Pears. The Exchange buys merchandise 

 and supplies, and sells fruit and farm products. All 

 purchases cash. All fruit sold track, --nippers' order. 

 All buvers receive same quotations. Those desiring to 

 furni&h supplies or to handle fruit, wire or write. 



The Farmers' Union Co-Operative Exchange 

 J. W. GROVES, Manager Grand Junction, Colorado 



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pose of increasing the markets but for 

 the purpose of increasing consumption, 

 because in so doing the purchaser will 

 save the extra expense of extra freight 

 and extra profit, and by receiving 

 apples direct the dealer will save one 

 extra handling, consequently he will be 

 able to furnish the apples to the con- 

 sumer in better condition at lower 

 prices, which will be a big factor in 

 increasing distribution and creating 

 greater consumption. 



I firmly believe if every shipping con- 

 cern in the Northwest will accept the 

 information and the suggestions con- 

 tained in this article, and if each and 

 every one of them will get busy in an 

 earnest endeavor to increase their dis- 

 tribution that we won'l bear much 

 more complaint about overproduction, 

 and 1 am equally and firmly convinced 

 that if the suggestions given are fol- 

 lowed out that every fruitgrower in 

 (he Northwesl will gel better prices for 

 his apples and And his hank account 

 larger at the end of the year than he 

 lias in the pasl few years thai I have 

 been engaged in growing apples, cover- 

 ing a period of fourteen years. 



