i 9 i7 



BETTER FRUIT 



Page 13 



that supplying towns under 3,000 direct 

 the pressure will be relieved in the big 

 cities, consequently a better level of 

 prices maintained, which would also be 

 a factor in maintaining a higher level 

 of prices in the smaller cities. The 

 average individual does not realize 

 what it means to crowd the market. I 

 will cite as an illustration the report on 

 Bartlett pears during one week in New 

 York City, as given in the Monthly Bul- 

 letin published by the State Commis- 

 sioner of Horticulture, Sacramento, in 

 an article, "The Scientific Distribution 

 of Fruit," by Harris Weinstock, Director 

 State Commission Market, San Fran- 

 cisco, probably for the year 1916: 



CHART SHOWING MOVEMENT OF BART- 

 LETT PEARS FOR ONE WEEK IN 

 THE CITY OF NEW YORK 



Dale Cars Boxes Av'ge 



Monday July 24 52 27,100 $2.04 



Tuesday July 25 27 10,045 2.21 



Wednesday .. .July 26 23 11,765 2.48 



Thursday July 27 28 14,550 2.28 



Friday July 28 31 16,195 2.57 



It will be seen the price varied 

 largely in accordance with the quantity 

 offered. With 27,100 boxes on the mar- 

 ket the price was $2.04, evidently an 

 oversupply, breaking the market, be- 

 cause on Wednesday, with 11,765 boxes, 

 the average price was $2.48, or 44 cents 

 difference; 44 cents less than when the 

 market was crowded. Undoubtedly 

 similar differences will prevail in any 

 market when glutted with an over- 

 supply of apples just the same as any 

 other kind of fruit or any other com- 

 modity. This of course would apply 

 more to fruit because it is perishable, 

 than to a non-perishable product. 



I hope that every fruit grower, every 

 director in any marketing concern and 

 all of the salesmanagers and salesmen 

 of the Northwest will read the July and 

 August editions of Better Fruit, as 

 well as the others that will follow, be- 

 lieving they can get some valuable in- 

 formation and statistics, which if taken 

 advantage of will be very helpful in 

 spreading out the crop of the North- 

 west and selling a greater number of 

 towns that have not been sold, in this 

 way maintaining a much higher level of 

 prices. I believe it is the duty of every- 

 one connected with the fruit industry 

 to make the fullest effort possible to 

 market the crop in the most effective 

 way, so as to get sufficiently satisfac- 

 tory remunerative prices for growing 

 apples, because fruit growers must 

 receive better prices for their apples 

 than they have been receiving the last 

 few years to pay them a satisfactory 

 profit for their labor and on the capital 

 invested. In fact we need better prices 

 than we have been getting in order to 

 make a decent living. Every state 

 where apples are not grown extensively 

 should be combed thoroughly by a well 

 organized sales force. There is no rea- 

 son why apple shippers and selling con- 

 cerns should not have just as thorough 

 a distribution as manufacturers or job- 

 bers of any other line of business. If a 

 sufficient number of salesmen are put 

 on the job to cover the territory where 

 business can be secured in a thorough 

 manner and a business-like way, the 

 crop will be widely distributed, no mar- 

 Continued on page 17 





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OREGON'S GREATEST EXPOSITION 



The Fifty-Sixth Annual 



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Salem, September 24-29 



More Agricultural, Horticultural, Industrial and Live Stock Exhibits 



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WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



