



BETTER FRUIT 



Volume XII 



JULY, 1917 



Number 1 



TWELFTH ANNIVERSARY EDITION OF BETTER FRUIT 





e 



& 



Not Overproduction of Apples 

 But Lack of Distribution 



The leading article in this edition, by E. H. Shepard, Editor, show - 

 ing there are 35,085 towns in the United States, of which 611 have 

 been sold Northwestern apples in carlots direct, or only 1ttt% — me 

 most important facts that have ever been presented to the apple 

 growers of the Northwest. 



BETTER FRUIT has been a pioneer, an originator, creator 

 and developer. 



Better Fruit was the first big factor in standardizing and improv- 

 ing the pack of the Northwest. 



Better Fruit was among the first to advocate advertising the 

 apple. 



Better Fruit was a pioneer in advocating serving apples as dessert 

 for breakfast, luncheon and dinner. 



Better Fruit was a pioneer in advocating fruit product factories, 

 cider plants, vinegar plants, evaporators, driers and canneries. 



Better Fruit was the first publication to call the attention of the 

 fruit growers to the fact that exorbitant retail prices of apples were 

 holding up consumption. 



Better Fruit has been a pioneer in advocating every method for 

 improvement and progress that has been adopted in the Northwest. 



The Editor has put in eleven years of the hardest work of his life 

 in helping the fruit growers of the Northwest to develop and improve 

 their industry^ and better their condition. 



Better Fruit will continue the good work, helping the fruit grower 

 to fhejfullest extent in every possible way. 



Please show your appreciation by sending in your subscription 

 and advising your neighbors to subscribe. 



«3^C£X£X^£^ 



BETTEK FEUIT PU BLISHING COMPANY, PUBLISHEBS, HOOD BIVEB, OREGON 



Subscription $1.00 per Year in the United States; Canada and Foreign, Including Postage, $1.50. Single Copy 10 Cents 



