Page 26 



BETTER FRUIT 



DISTRIBUTION 



Is the Question of the Hour in 

 the Great Northwest 



(Read "Not Overproduction of Apples but Lack of Distri- 

 bution," by E. H. Shepard, in July issue.) 



How to get the maximum of profit with a minimum of risk! 



You want to ship to the highest market. That means trad- 

 ing with people you never had any dealings with before. 

 Sounds risky, doesn't it? 



But, it is not— if you will use the BIG BLUE BOOK. 



By referring to it you can tell at a glance what experience 

 other shippers have had with every receiver in the 

 country AND INSTANTLY, just as surely as if each 

 and every shipper in the country had personally told 

 you of his experience. 



The BLUE BOOK will: 



(1) Enable you to find the highest market. 



(2) Enable you to deal only with honorable firms and 

 steer clear of the Kickers, Rejectors and Rebaters. 



(3) Gives you the accepted definitions of grades and 

 trading rules. 



The BLUE BOOK is our main feature— it helps Shippers 

 avoid trouble — but there are other features of our 

 Organization that help them out of trouble should they 

 by any chance get into it. 



Want to know any more about it? Write to 



Produce Reporter Company 



904 Bell Telephone Building, CHICAGO, ILLINOIS 



September 



the size and shape of an apple with his 

 eye. Since most apples are wider than 

 they are long, the following suggestions 

 will he found useful: To make the 

 rows come out longer, lay the apples 

 on end or on the side, crosswise; to 

 make the rows shorter, lay the apples 

 on the side, lengthwise; to make the 

 layer wider, lay the apples on end or 

 ori the side, lengthwise; to make it nar- 

 rower, lay the apples on the side, cross- 

 wise — that is, with the stems pointing 

 across the box. If the box is too full, 

 lay more apples on end; if not full 

 enough, lay more on the side. It is 

 sometimes necessary to choose very 

 flat or very long apples to fit certain 

 positions. 



A similar application of the above 

 principle is used to get the bulge on a 

 box of apples, which is especially diffi- 

 cult for a beginner. Not only are 

 slightly larger apples selected for the 

 middle of the box but wide, flat speci- 

 mens are picked out for that position — 

 if the apples are being packed on the 

 side — and long, narrow apples for the 

 ends. If the apples are being packed on 

 the end this process is reversed, the 

 flat apples being used at the end of the 

 box and the long ones in the middle. 

 When the boxes are nailed up the bulge 

 or crowns should be about three- 

 quarters of an inch on both top and 

 bottom. Before the top is nailed on the 

 apples project above the top of the box 

 about an inch and a half in the middle 

 and half an inch at the ends, when 

 pressed down firmly with the hands. 



IF YOU would appreciate the services of old established, successful, 

 responsible fruit distributors, keep the undersigned in mind when 

 you have fruit to market. Write us for information. We give you con- 

 servative opinion on market conditions. We can market your fruit 

 where it will bring best results. DAPC SL CAM Portland 

 Thirty-six years same location. rHUt <X DUH, Oregon 



Pittsburgh Perfect Cement 



COSttGCl NclllS are of the highest standard 



The Heads don't come off. Given Preference by Largest Pacific Coast Packers 

 MANUFACTURED EXCLUSIVELY BY 



PITTSBURGH STEEL COMPANY, Pittsburgh, Pa. 



A. C. RULOFSON COMPANY, Pacific Coast Agents 

 359 Monadnock Building, San Francisco, California 



Bitter Pit Cause and Control 



Continued from page 8 



variety comparatively immune to the 

 disease. 



A valuable series of stock experi- 

 ments are also being carried out by 

 Mr. Quinn at the Government Experi- 

 ment Orchard, South Australia. These 

 trees are of various ages, and some of 

 them are now beginning to produce a 

 fair crop. The thinning experiments 

 carried out by Mr. Quinn may also 

 prove of commercial value. Early thin- 

 ning may aid in the setting of fruit-buds 

 for the following season, and thus 

 insure a fair crop every season in the 

 case of varieties that tend to bear alter- 

 nate years. In order to minimize bitter 

 pit in a variety subject to it, it is de- 

 sirable to encourage regular bearing, 

 and with regular thinning there is a 

 possibility of inducing the habit of 

 annual bearing, instead of having an 

 "off" season. Experiments such as these 

 can only be undertaken in connection 

 with institutions which are likely to 

 continue in existence for a long series 

 of years. A beginning has been made 

 in the government institutions of the 

 School of Horticulture, Burnley, and 

 the Experiment Orchard, South Austra- 

 lia, and it lies with those in authority 

 to see that the work is carried to a suc- 

 cessful issue. 



We have already shown, in an experi- 

 mental way, that the apple attains its 

 full size at least a fortnight before it 

 has fully matured; that by means of 

 light pruning the amount of pit is con- 

 siderably reduced; that under irrigation 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



