More Than You Ask 



In a Car— But You Need It 



It is evident that Mitchells offer 

 more than buyers ask. Were it not so, 

 all fine cars would need to have these 

 extras. 



The usual margin of safety is 50 per 

 cent over-strength. Mitchells are built 

 to the standard of 100 per cent over- 

 strength. That is, each part is twice as 

 strong as need be. 



That means costly steels. It means 

 oversize parts. It means toughened steel 

 in more than 440 parts. 



It means $100,000 yearly for radical 

 tests and inspections. Gears are tested 

 for 50,000 pounds per tooth. Springs are 

 so tested that in two years not one rear 

 spring has broken. 



But it means to you a lifetime car. 

 Two Mitchells that we know of have al- 

 ready been run over 200,000 miles each. 

 And it means repair cost reduced by at 

 least 75 per cent. 



Other Wanted Extras 



There are 31 features in Mitchells 

 which nearly all cars omit. Things like 

 a power tire pump, reversible headlights, 

 shock-absorbing springs, etc. They are 

 more than you ask, but every feature is 

 something that you need. 



There is beauty and luxury in costly 

 extreme. We build our own bodies, and 



thus save a vast amount. All of that 

 saving goes into added luxury. In the 

 Mitchell you find every known attraction. 



Yet a Lower Price 



Yet the Mitchell prices are far below 

 other cars of like size and class. Note 

 that $1250 buys a 40-horsepower Six, 

 with a 120-inch wheelbase. 



The reason lies in a model factory, 

 built under John W. Bate. By efficiency 

 methods he has cut our labor cost in two. 

 Every machine is designed to build this 

 one type at the lowest factory cost. 



With our mammoth output, this sav- 

 ing is enormous. Part of it goes into extra 

 values — into over-strength, extra fea- 

 tures, added beauty. And part of it 

 shows in the lower price. 



Here is the greatest value to be 

 found in the fine-car field. You can see 

 that at a glance. But the years will show 

 you more than you can see. 



Our latest models will amaze you by 

 their beauty and completeness. For your 

 own sake, go and see them. If you do 

 not know our nearest dealer, ask us for 

 his name. 



MITCHELL MOTORS COMPANY, Inc. 

 Racine, Wis., U. S. A. 



$1525 



lWit-/»h«all — a roomy 7-passen- 

 lVlIfL-IlCll ger Sjs> with ]27 _ 



inch wheelbase and a highly de- 

 veloped 48-horsepower motor. 



Three-Passenger Roadster, $1490. 

 Club Roadster, $1560 



Sedan, $2275- Cabriolet, $1960 

 Coupe, $2135 Club Sedan, $2185 



Also Town Car and Limousine. 



TWO SIZES 



$1250 



MitchellJunior- a ss 2 e - s er 



Six on similar lines, with 120-inch 

 wheelbase and a 40-horsepower 

 motor. }^-inch smaller bore. 



Club Roadster, $1280 

 Sedan, $1950— Coupe, $1850 



All Prices f. o. b. Racine. 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



