Page 12 



BETTER FRUIT 



October 



OVER SIX MILLION 



Bushel ShippingBaskets 



SOLD SO FAR THIS SEASON 



Everybody is shipping fruits and vegetables in 

 our bushel shipping baskets, simply because they 

 are the best and cheapest package on the market. 



The demand for these baskets promises to ex- 

 ceed the production this year. 



Therefore order now for quick shipment be- 

 fore the advance in freight rates. 



Write for Prices Today. 



PACKAGE SALES CORPORATION 



1201 Advertising Building, CHICAGO, ILLINOIS 



Take advantage of low clubbing rates. 



We offer these 

 3 Magazines for 



Better Fruit . . . $1.00 

 Western Farmer 1.00 

 Today's Housewife .75 



SI. 50 



BETTER FRUIT— One full year. 



Better Fruit is devoted exclusively to the fruit growing industry of the 

 Northwest, containing valuable information on cultivation, irrigation, spray- 

 ing, pruning and every feature of production, dealing especially with infor- 

 mation on marketing, distribution, advertising and selling. No fruit grower 

 can afford to fail to get the news relative to the selling end of the business. 



WESTERN FARMER— One full year. 



Western Farmer, edited for the farmer and his family, treats of every 

 branch of farming, livestock, dairying, poultry raising, trucking, floriculture 

 and the home. It is the one big constructive farm journal of the Rocky 

 Mountains, catering to the real interests of the farmer, and contains many 

 interesting articles for the family. 



TODAY'S HOUSEWIFE— One full year. 



Today's Housewife contains excellent advice for every household. The 

 Home-makers' Bureau is equivalent to a complete course in the best schools 

 of domestic science, free from technical detail. Seven courses: (i) Cookery, 

 foods and nutrition; (2) Household management and sanitation: (3) Home 

 decoration; (4) Financial management and budget-making; (5) Home Nurs- 

 ing and infant care; (6) Home dressmaking; (7) Home millinery. 



This offer is good for new or renewal subscriptions. If you are 

 already a subscriber to any of the above your present paid date will 



be extended one year. 



BETTER FRUIT PUBLISHING COMPANY, 

 Hood River, Oregon. 

 Send me Better Fruit, Western Farmer and Today's 

 Housewife for one year, for which I enclose $1.50. 



Name 



Route Box 



City State 



Three Splendid d»1 CA 

 Magazines for 4>1.0U 



Better Fruit 



Hood River, Oregon 



Distribution of the Northwestern Apple Crop 



By E. H. Shepard, Editor Better Fruit 



THE series of article on Distribution 

 that appeared in the July, August 

 and September editions of Better 

 Fruit have created more comment and 

 more favorable consideration than 

 any series of article ever published 

 in Better Fruit since Better Fruit 

 commenced publication in July, 1906. 

 Some managers of selling associations 

 feel that it is the disposition of the 

 Editor to find fault or criticize. Such 

 has not been and is not the intention. 

 The sole object the Editor had in 

 writing these articles was to state the 

 facts as nearly as possible, believing 

 that in so doing it would stimulate the 

 selling concerns to a greater effort 

 of wider distribution. Every one must 



admit that if the crop can be so dis- 

 tributed so as not to congest or glut 

 any market that a higher level of 

 prices can be maintained and better 

 net results obtained for the grower, 

 and that is what the growers want. 

 While a great number of letters of ap- 

 preciation have been received from 

 many fruit growers and members of 

 the different associations, commend- 

 ing the editor for the valuable inform- 

 ation furnished, the first of its kind 

 ever published by the way, and assur- 

 ing the editor it is their opinion that 

 this series of articles will stimulate 

 and create a greater and a better dis- 

 tribution of the Northwestern apple 

 crop than we have had, the editor de- 



sires rather to consider in Ibis article 

 t lie letters of criticism rather than the 

 letters of commendation. The main 

 criticism comes from the salesman- 

 ager of one of the large associations, 

 who briefly comments as follows, "in 

 checking up the list of towns sold by 

 his association during the past year he 

 finds that 20 towns of over 3000 popu- 

 lation were sold by his association 

 that do not appear on the list, and 41 

 towns under 3000 were sold by his as- 

 sociation which do not appear on the 

 list." The editor desires to call atten- 

 tion to this fact in connection with 

 this criticism. The list of towns sold 

 :is stated in the article covered the 

 cities reported, as handling carlots di- 

 rect, by the Northwestern Fruit Ex- 

 change up to December 31, 1916, and 

 the towns reported by the Fruit Grow- 

 ers' Agency only for the months of 

 October and November, 1916. It is 

 true there probably was a greater dis- 

 tribution than the list of towns indi- 

 cated for the reason the reports from 

 the Fruit Growers' Agency only in- 

 cluded October and November ship- 

 ments. It also must be borne in mind 

 that a number of other towns may have 

 been sold during these months where 

 cars were diverted from their orig- 

 inal destination to some other point 

 which would not appear on the Fruit 

 Growers' Agency list of towns 

 shipped. Another point of criticism 

 worthy of comment and one which the 

 fruit industry should have, is this 

 salcsmanager's statement in connec- 

 tion with the number of towns that 

 can be sold. He has called attention 

 to a mailing list furnished by mailing 

 list agency, which states there are only 

 7000 names of wholesale fruit dealers 

 and jobbers with $5000 capital; and 

 therefore there are not dealers in all 

 of the other towns and consequently 

 it would be impossible to do business 

 in many of them for this reason. The 

 salcsmanager's contention is admitted. 

 The editor does not claim that every 

 town or every fruit jobber in the 

 United States can be sold. The main 

 contention is that a greater number of 

 towns can be sold and a greater dis- 



WANTF-fl T ^ e mana K ement °f an 

 ilHIl I LU orchard, by a man with sev- 

 eral years experience all over the North- 

 west. Am employed at present but want 

 to change. Best of references. 



T. 0., care Better Fruit. 



U/ANTf-il P° s ' aon as superintendent or 

 ri nil ILL) foreman of some orchard 

 proposition by one who is competent 

 through a life's experience (age 44) in all 

 phases of fruit growing. References fur- 

 nished. Address 



C. H. G., care Better Fruit. 



Nice Bright Western Pine 



FRUIT BOXES 



AND CRATES 



Good standard grades. Well made. Quick shipments. 

 Carloads or less. Get our prices. 



Western Pine Box Sales Co. 



SPOKANE, WASH. 



