i 9 1 7 



BETTER FRUIT 



Page r? 



TOWER'S FISH BRAND 



REFLEX SLICKER 



is a corker 

 for stayihrt 

 on the job. , 



FT- 



Waierproof Ahsoluh 

 Satisfaction Guaranteed. t J '' L ^ 

 DEALERS EVERYWHERE. 



A. J. TOWER CO. BOSTON. 



Money 

 in Walnuts 



There's money in walnuts — more than 

 one Northwest grower has already dis- 

 covered it to his profit and advantage. 

 Best nuts to plant are 



Genuine Vrooman Strain 



Franquettes 



Grafted on 

 California Black Roots 



This superb variety is noted for its qual- 

 ity, uniformily large size and dependable 

 crops. 



Most profitable walnut yet developed. 



Write for quotation on any quantity. 

 Remember — we guarantee our trees to 

 be genuine Vrooman Strain Franquettes. 



Elmer Bros. Nursery 



82 S. Market 



SAN JOSE, CAL. 



tribution created in selling individual 

 dealers in small towns in carlots. The 

 editor realizes there are thousands of 

 dealers who could not handle carlots, 

 and on the other hand there arc many 

 instances in some of the small cities 

 where if one dealer could not handle 

 a carload, three or four dealers com- 

 bined could. This plan has been suc- 

 cessfully used by some of the progres- 

 sive fruit concerns of the Northwest. 

 Manufacturers and jobbers frequently 

 place carloads which are divided 

 among three or four dealers in one 

 city. Fruit shippers can do the same 

 where such an arrangement is advis- 

 able. The article on Distribution of 

 the Peach Crop of New York City is 

 very significant in connection with 

 the distribution of the Northwestern 

 apple crop. This article appears else- 

 where in this edition. Special atten- 

 tion is called to the fact that the N't w 



York peach crop amounted to about 

 5000 cars. The record shows that 

 4419 cars were shipped to 339 cities. 

 As the apple crop of the Northwest 

 is about five times as great as the 

 New York peach crop it would mean 

 that the apple crop of the Northwest 

 could reasonably be expected to cover 

 five times as many cities as the New 

 York peach crop, or 1695 cities and 

 towns, and it is reasonable to assume, 

 as peaches are a perishable commod- 

 ity and have to be sold in a limited 

 time, that many dealers could handle 

 a carload of apples where they could 

 not handle a carload of peaches. 



In making a comparison on the dis- 

 tribution of the New York peach crop 

 with the Northwestern apple crop, 

 please bear in mind that the distribu- 

 tion of the New York peach crop, for 

 reasons which every fruit grower well 

 understands, was confined principally 

 to New York State, the New England 

 States, Pennsylvania, Michigan, New 

 Jersey, Maryland and Indiana, in re- 

 ality covering approximately less than 

 one-tenth of the area of the United 

 States. 



The editor of Better Fruit does not 

 claim to be a prophet nor to be abso- 

 lutely correct at all times, and even if 

 some of his contentions or opinions 

 are incorrect, the editor believes that 

 much good will come out of the work 

 already done along this line if the 

 managers and salesmanagers will only 

 give the matter of distribution their 

 fullest and most careful attention. The 

 very fact that this salesmanager crit- 

 icised this article appearing in Better 

 Fruit and took the pains to check up 

 his list and secure a list of the fruit 

 jobbers with $5000 capital, indicates 

 that he realizes the possibility of a 

 greater distribution, and has taken the 

 trouble to look into the matter and 

 find out just where he is at. If other 

 salesmanagers will do the same care- 

 ful work as this one has done it is just 

 this kind of work that will result in a 

 greater distribution. 



Save Your Own Vegetable Seed. 

 Home gardeners as well as truck 

 growers who find seed of favored 

 varieties difficult to secure or high 

 in price would do well to save their 

 own seed, according to the United 

 States Department of Agriculture. The 

 saving of seed from beans, peas, corn, 

 peppers, okra, egg plant, squash, cu- 

 cumbers, muskmelons and watermel- 

 ons is very simple, the chief require- 

 ment being to select seed from good 

 plants. Obtaining seed from tomato, 

 radish, lettuce, kale, collards, cab- 

 bage, kohl-rabi, beets, carrots and mus- 

 tard, while not so simple, is not be- 

 yond the ability of any amateur gard- 

 ener. A newly published Farmers' 

 Bulletin, "Saving Vegetable Seeds for 

 the Home and Market Garden," (No. 

 ScS I » which will be suypplied free by 

 the United States Department of Agri- 

 culture, explains in delail how to 

 gather and cure seeds commonly 

 needed by truck growers. 



As it is — 



TRUE 



- that— 



Caro Fibre 



FRUIT WRAPPERS 



Prolong the Life 



-OF- 



Apples 



You who Grow Apples with great 

 Expense should Dress them Warm 

 and Attractively. 



Use Your Brains to Wrap Your Fruit. 



Give Your Apples a Fair Show. 



Get the Top Price. 



The Apple Buyer knows Caro Fibre — 



Wouldn't You Pay a little more for a box 

 of apples if you knew that it Would Keep 

 Longer. 



If Your Shipper Doesn't Use 



Caro Fibre Fruit Wrappers 



he is not giving your fruit a 

 Fair Show 



Union Waxed & Parchment 

 Paper Co. 



MANUFACTURERS 



F. B. DALLAM, Pacific Coast Representative 



417 Market Street 



San Francisco, California 



Eastbound 



OR 



Westbound 



IF YOU'RE 

 TICKETED 

 OVER 



THE 



North Bank 

 Road 



between Spokane and Portland, 

 you will enjoy to the uttermost 

 the scenic wonderland of the 

 Cascade Range and the Colum- 

 bia River. 



Water Level Grade 



Two Fine Observation Car Trains Daily 



Send for pictorial map of 

 Columbia River. 



R. H. CROZIER, A. G. P. A. 

 Portland. Oregon. 



WHEN WRITING ADVERTISERS MENTION DETTER FRUIT 



