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BETTER FRUIT 



October 



BETTER FRUIT 



HOOD RIVER, OREGON 



Official Organ of The Northwest Fruit Growers* Association 

 A \! >hti]v itinerated Magazine Published in the 

 Interest of Modern Fruit Growing and Marketing 



All Communications Should Be Addressed and Remittance* 

 Made Payable to 



Better Fruit Publishing Company 



E. H. SHEFARD, Editor and Publisher 



STATE ASSOCIATE EDITORS 



OREGON 



C. I. Lewis. Horticulturist CoiralllB 



WASHINGTON 



Dr. A. L. Melander. Entomologist Pullman 



O. M. Morris. Horticulturist Pullman 



W. S. Thornber. Horticulturist Pullman 



COLORADO 



C. P. Gillette. Director and Entomologist Fort Collins 



E. B. House. Chief of Department of Civil and Irrigation 



Engineering. State Agricultural College Fort Collins 



ARIZONA 



E. P. Taylor. Horticulturist Tucson 



WISCONSIN 



Dr. E. D. Ball, Director and Entomologist Madison 



MONTANA 



O. B. Whipple, Horticulturist Bozeman 



CALIFORNIA 



C. W. Woodworth. Entomologist Berkeley 



W. H. Volck. Entomologist Watsonvllle 



Leon D. Batchelor, Horticulturist Riverside 



INDIANA 



H. S. Jackson. Pathologist Lafayette 



BRITISH COLUMBIA 

 R. M. Wlnslow. Provincial Horticulturist Victoria 



SUBSCRIPTION PRICE: 



In the United States, $1.00 per year in advance 



Canada and foreign. Including postage, $1.50 



ADVERTISING RATES ON APPLICATION 



Entered as second-class matter December 27, 1906, at the 



Postoffice at Hood River, Oregon, under Act 



of Congress of March 3. 1879. 



The Tenth National Apple Show will 

 be hekl in Spokane, November 19-24th, 

 inclusive. Just think, this is the tenth 

 year for the National Apple Show, and 

 it seems but a moment ago when Spo- 

 kane startled the world with the fa- 

 mous announcement, the first of its 

 kind ever made, they would hold an 

 exhibit to consist of apples in car- 

 loads. Nothing of the kind had ever 

 been done before. Previous to that 

 time apples had been exhibited, as 

 everyone knows, on plates in count? 

 and state fairs, in a small way box ex- 

 hibits had been made under the aus- 

 pices of the Northwestern Fruit Grow- 

 ers' Association, an old organization 

 consisting of growers, fruit dealers 

 and railroad men and everybody in- 

 terested in the business, who held an- 

 nual meetings successfully in Oregon, 

 Washington and Idaho along in the 

 winter months. Hood River had put 

 up a small local exhibit, called the 

 Hood River Apple Fair at which were 

 usually exhibits from 100 to 500 boxes 

 of apples. The National Apple Show 

 of Spokane has done more to promote 

 the apple industry of the Northwest 

 and to develop it than any other sim- 

 iliar effort. It has provided a com- 

 mon meeting ground for growers from 

 all over the Northwest where they 

 have had an opportunity to see what 

 each other was producing; how they 

 were packing it, and a chance to learn 

 how to do things' better. Growers 

 universally profited from the knowl- 

 edge gained from the splendid ex- 

 hibits of perfectly graded and prop- 

 erly packed fruit. In addition to this, 

 the Apple Show always held a con- 

 vention at which was discussed all 

 problems pertaining to the fruit grow- 

 ing industry — in earlier years more 

 particularly the growing and cultural 

 methods, and in recent years market- 

 ing, distribution prices, advertising 



and transportation. The National Ap- 

 ple Show has done more to standard- 

 ize the Norl Invest exhibit-more to 

 bring the growers closer together and 

 do away with petty jealousies that ex- 

 isted between oilier fruit districts than 

 any other public institution of the 

 Northwest. It is entitled to the fullest 

 support of every fruit grower. Grow- 

 ers should be liberal in their exhibits. 

 No grower can afford to miss attend- 

 ing this show — it is of real value, of 

 real interest, and affords a pleasant 

 diversity for the fruit grower, a nice 

 vacation with a splendid opportunity 

 for a little sight-seeing in the beauti- 

 ful and attractive city of Spokane, 

 where there are many good theatres 

 and many other public places of en- 

 tertainment and amusement. It must 

 be borne in mind that Spokane is en- 

 titled to a great deal of credit, because 

 the Editor knows that business men of 

 Spokane have put up for this show 

 every year, and each year the receipts 

 were less than the expense — the Spo- 

 kane business men digging down in 

 their pockets to make up the deficit. 

 Progressive Spokane business men 

 are willing to do this on account of 

 the importance of the apple industry 

 of the Northwest to business interests. 

 In the end, Spokane will not be the 

 loser, because Spokane will profit by 

 the increased business of the apple 

 growers. The prizes this year are 

 very attractive, consisting of 93000 in 

 cash. Exhibits will consist of equip- 

 ment for pruning, spraying, picking, 

 packing, etc. Every implement, and 

 every piece of machinery used by the 

 apple growers in their business will be 

 on exhibit, so every fruit grower will 

 have an opportunity to see all of the 

 different kinds and makes and judge 

 for himself which is the best. DON'T 

 MISS THE APPLE SHOW. 



because it indicates that this man is 

 progressive enough to check up his 

 list and obtain a list of all the pos- 

 sible dealers with capital large enough 

 to justify credit. If other sales man- 

 agers will do as much the question of 

 distribution will be solved in the near 

 future. 



Mr. G. Harold Powell, assistant to 



Howard Hoover, delivered a most ex- 

 cellent address before the Interna- 

 tional Apple Shippers' Convention on 

 Food Conservation, which appears 

 elsewhere in this edition. The father 

 of G. Harold Powell had a large or- 

 chard in New York State where Mr. 

 Powell learned the orchard business 

 as a boy. After attending college he 

 specialized in horticulture, taking a 

 position in the Department of Agri- 

 culture, at Washington. Many fruit 

 growers of the Northwest have met 

 Mr. Powell, who annually makes trips 

 to the Northwest to study conditions. 

 Afterwards Mr. Powell became chief 

 executive in the Department of Agri- 

 culture, Washington, later accepting a 

 position with the Citrus Fruit Growers' 

 Association at the highest salary paid 

 any sales manager by a fruit concern 

 anywhere in the world. Mr. Powell 

 has secured a leave of absence to do 

 his duty to the government and prob- 

 ably at a very small salary compared 

 with what he is paid by the associa- 

 tion. The Editor knows Mr. Powell 

 intimately, having known him for 

 many years, and recognizes him as one 

 of the ablest men in the fruit busi- 

 ness in America, therefore unhesitat- 

 ingly advises everyone to read Mr. 

 Powell's article in this edition. 



Comment on Distribution. — A com- 

 ment is made by one of the sales man- 

 agers on the articles on distribution 

 appearing in the July edition of Ret- 

 teb Fruit, calling attention to the fact 

 that nineteen cars appearing on his list 

 are not included. The Editor does not 

 question the statement for one mo- 

 ment and in way of explanation de- 

 sires to say that the report only in- 

 cluded the concerns reporting to the 

 Fruit Growers' Agency for October 

 and November, and the Northwestern 

 Fruit Exchange up to December 31st. 

 Diversions are frequently made which 

 would not appear on the list. In towns 

 under 3000 he claims to have sold 41 

 that do not appear on the list. He 

 also calls the attention of the Editor 

 to the fact he has obtained a list of 

 fruit jobbers with $5000 capital, and 

 states there are but 7000 on the list. 

 Admitting that this is correct we have 

 sold less than one-tenth of the num- 

 ber. The Editor desires to express his 

 appreciation and thanks for this com- 

 ment, and in addition desires to com- 

 mend this manager and to say it is the 

 best kind of evidence in the world 

 that the articles on distribution are 

 proving of value to the fruit growers 



Distribution of the Peach Crop. — 



The articles appearing in July, Au- 

 gust and September editions of Retter 

 Fruit on the Distribution of the North- 

 western Apple Crop have proved ex- 

 ceedingly interesting. In this issue is 

 published the Distribution of the 

 Peach Crop of New York. The crop 

 amounted to about 5000 cars, a record 

 being obtained of 4419 cars distributed 

 in 339 cities. The apple crop of the 

 Northwest last year was over 20,000 

 cars, being distributed to a little over 

 600 cities and towns. If the North- 

 western apple crop had been as well 

 distributed as the New York peach 

 crop they would have sold to 1600 

 towns. The peach crop of New York 

 was marketed in about one-tenth of 

 the area of United States, whereas 

 Northwest apples are marketed over 

 the entire United States. Peaches are 

 limited in distribution on account of 

 their exceedingly perishable nature 

 and for this reason only comparatively 

 large dealers in large cities can handle 

 peaches in carlots. On account of the 

 longevity of apples and splendid keep- 

 ing qualities, much smaller cities and 

 much smaller dealers can handle car- 

 lots, for reason of the very long time 

 given to dispose of a carload before 

 it begins to show decay or become 

 over-ripe. 



