ig J 7 



BETTER FRUIT 



Page 21 



Food Administration, Etc. 



Continued from page 5. 



ducer, the distributor, the consumer 

 and the government it is entirely pos- 

 sible to give the producer a good price 

 for his product, the distributor a rea- 

 sonable return for the service which 

 he performs and the consumer his 

 supply at a fair cost. It is in this 

 spirit of confidence and co-operation 

 that I represent Mr. Hoover, the United 

 States Food Administrator. 



Food Administration Will Encourage a 

 Greater Use of Perishables. 



In the readjustment of the world's 

 food supply, perishable foods are sud- 

 denly thrown into national promi- 

 nence. This, therefore, is the greatest 

 opportunity for development that has 

 ever been presented to the perishable 

 food industries. Their increased use 

 and substitution for other foods will 

 liberate an exportable surplus of the 

 more concentrated foods for our 

 Allies. Therefore, the Food Admini- 

 stration will encourage a greater con- 

 sumption of perishable products such 

 as fruits, vegetables, fish, poultry and 

 eggs, as a means of sending our Allies 

 more of the foods they must have to 

 maintain their people at home and 

 their armies in the field. 



The Food Administration will sup- 

 plement the very efficient work of the 

 Department of Agriculture, encourag- 

 ing a better handling of perishable 

 products in harvesting, in preparing 

 them for market, transportation, stor- 

 age, in the market, and in the house- 

 hold in order that the enormous waste 

 that annually occurs from bad hand- 

 ling may be greatly reduced. Fre- 

 quently one-half or more of a perish- 

 able crop is lost by careless handling. 

 The industries interested will, of 

 course, need to work this problem out 

 in a practical way. It cannot be done 

 by discussion or the passing of reso- 

 lutions. 



The Food Administration will en- 

 courage organization among producers 

 in order that the products of the farm 

 may be shipped in standard packages, 

 standard grades and in carload quan- 

 tities. Only in this way can an equit- 

 able distribution of farm crops be 

 effected. Organization among pro- 

 ducers is fundamental in intelligent, 

 economical marketing. Otherwise, dis- 

 tribution will be chaotic and costly to 

 the producer and consumer alike, and 

 frequently disastrous to the distrib- 

 utor. The responsibility in taking this 

 step is the farmer's responsibility. 

 Unless he organizes to help himself no 

 one else can solve his problem for 

 him. Xor can the consumer's problem 

 be met unless farm crops are standard- 

 ized and merchandised either by the 

 producers or by the distributor in 

 quantity. 



The Food Administration will co- 

 operate with the Bureau of Markets, 

 through relations which it will de- 

 velop with the organized perishable 

 industries, in making its market news 

 service more useful to the producer, 

 the distributor, and to the consumer. 



Fruit Labels 



When packed in a plain box or crate, fruit is fruit. It does 

 not mean apples or other fruit until you label it properly 

 —and just as good clothes make a favorable impression — 

 give distinction— so well designed and printed labels dress 

 your package, appeal to the eye and help the sale. 



Our Lithographed Labels will advertise your brand 

 and help the dealer sell your apples. 



THE UNITED STATES PUG & LITHOGRAPH CO. 



901 Hoge Building, Seattle, Washington 

 1 1 2 Market Street, San Francisco, California 



RHODES DOUBLE CUT 

 .PRUNING SH 



RHODES MFG. 



520 s. DIVISION AVE., GRAND RAPIDS, MICH. 



THE only 

 pruner 

 made that cuts 

 from both sides of 

 the limb and does not 

 bruise the bark. Made in 

 alt styles and sizes. All 

 shears delivered free 

 to your door. 



Write for 

 circular and 

 prices. 



OUR 1917 CLUBBING OFFER 



Better Fruit offers the following clubbing lists to its subscribers. If 

 any of our subscribers desire different clubbing arrangements we shall be 

 pleased to quote them from this office. 



Western Farmer 



Country Boy 



Better Fruit . . . 



.$1.00 



1.00 



Total .¥2.25 



All for 1.25 



Girls' Companion. . . . 

 Boys' Companion 

 Today's Housewife . , 

 Better Fruit , 



.S0..MI 



. .5(1 



.75 



. 1.00 



Hoard's Dairyman. 

 Better Fruit 



.S1.00 



. 1.00 



Total !?2.00 



All for 1.30 



Total $2.75 



All for 1.50 



Twice-a-Week Spokesman- 

 Review $1.00 



Mothers' .Magazine 1.50 



Better Fruit 1.00 



Total $3^50 



All for 2.00 



Western Farmer $1.00 



Today's Housewife 75 



Hitter Fruit 1 .00 



Total 



All for 1.50 



Weeklj Oregonian $1.00 



Betteb Fruit , 1.00 



Total *2.00 



All for 1.25 



Delineator $1.50 



Better Fruit 1-00 



Total *2.5o 



All for 1.80 



Rural Spirit $1.00 



McCall's Magazine 75 



Better Fruit 1-00 



Total $2.75 



All for 1.50 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



