Page 24 



BETTER FRUIT 



October 



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America 

 Must Feed the World 



Europe is hungry. Ground, once farms, is 

 now a raging battlefield. Women and children 

 are starving. Millions of mouths cry out for food. 



The loss of each food ship is a tragedy. But the idle 

 acres of America could grow more food per year than 

 all of the enemy's ships can destroy. 



Every Idle Acre Helps the Enemy 



Hinder rations and you hinder victory. Other ships 

 and more food must take the place of those destroyed. 



Clear Plow — Plant 



Remove the stumps and boulders-drain the swampy places. Culti- 

 vate every available acre of land. Bumper crops are essential. Don't let 

 labor shortage hinder you. 



(QjPDNT) and Repauno 

 Stumping Powders 



will help one man do the work of many men — cheaper — better — quicker. 

 GET OUR BIG BOOK FREE 



Learn the secret of easy clearing and drainage — the quick way — the 

 labor saving way. Let bigger, better, heavier crops be your slogan. 

 Write now for your copy of 



Developing Logged-Off Lands 



E. I. DU PONT DE NEMOURS & COMPANY 



SEATTLE, WASH. SAN FRANCISCO, CAL. 



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order to escape high prices and to be 

 patriotic. The answer is to buy per- 

 ishables, thereby liberating the export- 

 able foods for the Allies. Every whole- 

 saler should be a promoter and every 

 salesman a missionary to help the 

 pacemakers among the retailers es- 

 tablish green fruit and vegetable de- 

 partments, to make attractive, clean 

 displays; to make quick sales at low 

 margins per sale and in keeping be- 

 fore the consumer the opportunity to 

 purchase foods that are healthful and 

 delicious and reasonable in price, and 

 that are desirable substitutes for more 

 concentrated exportable foods. In such 

 a campaign it should be remembered 

 that the consumer holds the key to its 

 success. His interest must be aroused, 

 his appetite appealed to, and his de- 

 sire, to buy stimulated in every way, 

 without this interest in the consumer, 



the efforts of the trade are doomed to 

 failure. With his sympathy enlisted, 

 there is no limit to the present oppor- 

 tunity of extending the perishable 

 food industries. 



(8) The presentation and discus- 

 sion in advance with the Food Ad- 

 ministration of problems and prac- 

 tices in handling perishables that need 

 clarifying in the minds of the trade, 

 on account of the food control law. 



In order to develop the problems of 

 the perishable food industries, the 

 Food Administration will have asso- 

 ciated with it members of the differ- 

 ent industries who will assist in hand- 

 ling the national food problems. They 

 will form a vital link between the 

 Food Administration and the indus- 

 tries. Through the active co-opera- 

 tion of the industries and the Food 

 Administration, we are confident that 



the problems before us will be mutu- 

 ally solved and that the broad powers 

 of regulation and control conferred 

 on the Administration will have to be 

 used only against a few recalcitrant 

 individuals who are a discredit and 

 detriment to the industries in which 

 they are engaged. 



Increasing Apple Consumption. 

 Mr. Herbert Hoover requested the 

 fruit industry to co-operate with him 

 for the purpose of increasing consump- 

 tion of fruit and vegetables and in this 

 way conserving the non-perishable pro- 

 ducts when the perishables are out of 

 the way for our use and for the benefit 

 of our allies. The International Apple 

 Shippers' Association have appointed 

 Mr. D. C. Hearty, president, who will 

 have headquarters at Washington, act- 

 ing in connection with Mr. Hoover. 



Mr. C. W. Carter, of Berger & Carter, 

 San Francisco, doing a large business 

 on the Pacific Coast with canneries, 

 evaporators and vinegar factories, has 

 gone to the Orient for the purpose of 

 studying export conditions, to be gone 

 six months. 



Mak 



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Pull big stumps 

 Vhand 



Clear your stump land 

 cheaply — no digging, no 

 expense for teams and 

 powder. One man with a 

 K can rip out any stump 

 that can be pulled with the 

 best inch steel cable. 



Works by leverage — same 

 principle as a jack. 100 pound 

 pull on the lever gives a 48-ton 

 pull on the stump. Made of the 

 finest steel— guaranteed against 

 breakage. Endorsed by U, S. 

 Government experts. 



HAND POWER. 



Stump 

 Puller 



Write today for special 

 offer and free booklet on 

 Land Clearing. 



Walter J. Fitzpatrick 



Box 31 



182 Fifth Street 



San Francisco 



,. California 



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Plant 



( Walnut Trees ( 



I Walnut Trees planted 40 feet apart use only | 



I a small part of the ground for the first few years. | 



i Cultivated crops, such as corn, beans and pota- | 



= toes, grown between walnut trees will produce = 



1 more food and income than grain grown on the E 



= whole ground. Our GRAFTED FRANQUETTES = 



| ARE THE BEST GROWN. | 



| Wholesale and Retail 



| GRONER&McCLURE ( 



HILLSBORO, OREGON 



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WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



