i or. 



BETTER FRUIT 



Page 2$ 



day substitute at one meal at least an 

 apple for a potato. As often as pos- 

 sible have the raw apple served. I 

 know a family where the year around 

 raw apples together with some form 

 of dairy products are the principal ar- 

 ticles of their evening meal. They 

 are positive that it has added, in a 

 large measure to their good health and 

 therefore enjoyment of life. 



"The chemical constituents of the 

 two foods are something like this: Po- 

 tato, water 62.2, protein, 1.8, fat 0.1, 

 carbohydrates 14.7, ash 0.8, fuel value 

 per pound 295; apple, water 84.6, pro- 

 tein 0.4, fat 0.5, carbohydrates 14.2, 

 ash 0.3, fuel value per pound 285. As 

 you see, a large per cent of the bulk 

 of both is water. The apple lacks 

 only five-tenths of 1 per cent as much 

 carbohydrates as the potato and only 

 ten less in fuel value than the potato. 



"Now let us see what these elements 

 do for us. I can not give it to you in 

 any better way than by reading an 

 article written by Dr. Benjafield, Ho- 

 bart, Tasmania, which clearly shows 

 its dietetic importance to man. 



" 'As a food and medicine an apple 

 is a wonderful example. Suppose an 

 apple to be the size of a large break- 

 fast cup and into this cup you put 

 nearly half a pint of water and stir 

 into it of concentrated food like that 

 contained in an egg, half a teaspoon- 

 ful; of fatty stuff like butter, a little 

 less than half a teaspoonful; of 

 sugar, both cane and grape sugar, 

 two tablespoon fuls; of mineral mat- 

 ter as much as will lie on a six- 

 pence of acids, a little more than a 

 teaspoonful; of skin and core, a little 

 more than two-thirds of a teaspoonful.' 



" 'From a medical point of view we 

 look upon each of these elements as 

 follows: The food of protein is pure 

 and strengthening and exists in the 

 apple, combined with sugars and 

 acids, and when taken enters rapidly 

 into the muscles, where it is readily 

 broken up, impairing heat and 

 strength, so that the athlete under 

 great exertion soon gets the stimulus. 



" 'The fatty matters are so beauti- 

 fully combined with acids that even 

 the most delicate child does not recog- 

 nize that he is taking fat when he is 

 eating an apple. 



" 'The sugars of carbohydrates 

 form the most attractive element as 

 they are the most nourishing part of 

 the fruit. And these sugars are just 

 crystalized sunshine and are far more 

 digestible than any ordinary sugar. 

 The child, from babyhood just loves it 

 and il is excellent food for him. In 

 the adult, especially in advanced age, 

 ordinary chemically prepared sugar 

 when taken freely produces rheuma- 

 tism, gout and such like diseases, but 

 these sugars never set up any of these 

 troubles; indeed gouty pople get re- 

 lief from eating fruit. 



' 'The mineral matter in the apple 

 is one of nature's wonders. The blood 

 must keep its red color or it cannot 

 do its work in the body and we die 

 and this red color depends on the pres- 

 ence of iron. When we eat an apple 

 we eat jusl the right dose of iron, 



Do You Want to Sell 



for Spot Cash— 

 F. 0. B. Loading Station? 



Did it ever occur to you that the Cash Buyer's salary and 

 expenses come out of you? Well, they do— you will (as a rule) get 

 a lower price than if you were to keep in touch with the markets 

 and sell direct to reliable dealers in the highest market. 



Ever figure it out? Well, you can generally get anywhere 

 from 10 to 25 cents a box more by selling direct. Watch the 

 market, and judge for yourself. Sell by wire. 



10 cents more per box on a minimum car of 630 boxes would 

 give you $63.00 more per car profit— on 10 cars $630.00— on 20 

 cars $1,260.00, and so on. 



In this year of unusually high prices, don't make the mis- 

 take of being satisfied with what may look like a high price to you 

 -GET THE LAST CENT POSSIBLE OUT OF YOUR SHIPMENTS! 



Afraid to ship direct? Why? Because you may get into the 

 hands of a Receiver who is a "kicker," "rejector," or "rebater." 



Don't let that bother you any more! Get the BLUE BOOK 

 and see who they are! There are plenty of reliable Commission 

 Merchants and Jobbers who will be glad to purchase by wire, or 

 send their buyer if you prefer, but you can't expect them to 

 pay as much when they do so. 



Want to know just how the BLUE BOOK will enable you to 

 make this additional profit? Write 



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WHEN WRITING ADVERTISERS MENTION UKTTKR FRUIT 



