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BETTER FRUIT 



Ridley,Houlding&Co. 



COVENT GARDEN, LONDON 



Points to remember when consigning 

 apples to the London Market 



1.— We Specialize in Apples 



2.— All Consignments Receive our 

 Personal Attention 



3-The Fruit is Sold by 

 Private Treaty 



CABLE ADDRESS: BOTANIZING, LONDON 



LESLIE BUTLER. President 

 TRUMAN BUTLER, Vice President 

 C. H. VAUGHAN, Cashier 



Established 1900 



Butler Banking Company 



HOOD RIVER, OREGON 



Capital . $100,000.00 



4% Interest Paid in our Savings Department 



WE GIVE SPECIAL ATTENTION TO GOOD FARM LOANS 



If you have money to loan we will find you good real estate security, or if you 

 want to borrow we can place your application in good hands, and we make no 

 charge for this service. 



THE OLDEST BANK IN HOOD KIVER VALLEY 



EW.BALTESAND 

 COMPANY 



Printers • Binders 



Unexcelled facilities for the production of Catalogues, Book- 

 lets, Stationery, Posters and Advertising Matter. Write us 

 for prices and specifications. Out-of-town orders executed 

 promptly and accurately. We print BETTER FRUIT. 



CORNER FIRST AND OAK STREETS 

 PORTLAND, OREGON 



November 



as another winter comes on unless 

 fresh fruit and salads and seed oils 

 can be introduced largely into Ger- 

 many. 



1 have dealt at length with Germany 

 and her fate, to emphasize the great 

 importance of avoiding a similar ca- 

 tastrophe for England. English stam- 

 Lna, courage, endurance and heart for 

 the war, depend on complete nerve 

 nutrition. Now for this the calorific 

 values of wheat, or beans, or beef, 

 affords no criterion. The danger is 

 that laboratory scientists will measure 

 the comparative importance of car- 

 goes by calorific values, and will on 

 this ground tend to debar juicy fruits 

 as being very light cargo compared 

 with legumes or cereals. 



Every effort should be exercised to 

 prevent this, or else, when the mis- 

 chief is done, there will be a panic 

 importation of anti-scorbutic fruits. I 

 note that a small number of ships are 

 still allowed to run to the West Indies 

 for bananas, and this is excellent, but 

 weight for weight and bulk for bulk, 

 the most important fruit to be im- 

 ported during the winter and early 

 spring of 1918, is apples. Were I 

 Food Controller of Germany and al- 

 lowed the choice of free import of 

 one article of food from November to 

 April, I should select the apple. So, 

 in England, while for importation pur- 

 poses legumes and peanuts are the 

 most concentrated form of protoid; 

 rice, and wheat, and maize, the most 

 important of the cereals; olive oil, se- 

 same oil, peanut oil, and almond oil, 

 the finest forms of fat; apples, lem- 

 ons, oranges (and onions) are im- 

 measurably the most important of 

 fruits, which are nerve foods, and 

 without the presence of whose salts, 

 physiological functions fail. It will 

 be a grave risk to England's home 

 stamina if her supply of apples is cut 

 off, because during the winter condi- 

 tions in this climate they are superior 

 to either lemons, or oranges, and can- 

 not be replaced by any other fruit. 



$100,000 Apple Sale Closed. 

 One of the largest apple deals of 

 the season was closed in Lewiston on 

 Monday, when the entire output of the 

 orchards of the Lewiston Land & 

 Water Company was sold to Haley- 

 Neeley Company of Sioux City, Iowa. 

 The sale was negotiated by the North- 

 western Fruit Exchange. Frank Rob- 

 ertson, of Portland, one of the re- 

 ceivers of the Lewiston Land & Water 

 Company, and H. L. Powers, manager 

 of the Lewiston Land & Water Com- 

 pany, represented the sellers; W. G. 

 Haley and Roy Matthews represented 

 the buyers, while the Northwestern 

 Fruit Exchange was represented by its 

 field manager, J. B. Adams. The terms 

 of sale are cash acceptance shipping 

 point, and the price, while not dis- 

 closed, was said to be eminently sat- 

 isfactory to the sellers. 



Forward-looking farmers are making 

 necessary repairs on their machinery 

 before putting it away for the winter. 



WHEN WRITINC ADVERTISERS MENTION BETTER FRUIT 



