Page 20 



BETTER FRUIT 



ORANGES 



APPLES PEARS 



For European Distribution. 

 Boxed Apples and Pears a Specialty. 



GERALD DA COSTA 



100 & 101, Long Acre, Covent Garden, London, W. C. 2, England 



Cables: "Geracost, London." Codes: A. B. C. 5th Edition and Private. 



Shipping Agents: Lunham & Moore, Produce Exchange. New York. 



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f R?M THE R,°°TJ UP 



Plant Fruit Trees 



Increase the value of your land. 



Every horticulturist on the Pacific Coast should have 



a copy of our new catalogue. 



WRITE FOR OUR CATALOGUE 



It contains information about all varieties of 



fruit bearing trees. 



SENT FREE ON REQUEST 



FRESNO NURSERY COMPANY 



Address Dept. H., Fresno, California 



Apples for America and Europe 



W. E. Aughinbaugh in Leslie's Weekly 



[Editob's Note— This article, which appeared 

 in Leslie's Weekly October 6, 1917, was sub- 

 mitted to Better Fruit by the Service Depart- 

 ment of Leslie's Weekly with permission to 

 publish it, which we are glad to do for the 

 valuable information it contains for the bene- 

 fit of the fruit growers.] 



DURING the season of 1914-1915, 

 American apples to the extent of 

 2,667,873 barrels and 1,423,132 boxes 

 were exported to Europe, Asia, Africa, 

 and Latin America. In addition it is 

 conservatively estimated that more than 

 500,000 boxes and barrels of this fruit 

 went to such countries as Porto Rico, 

 Hayti, Santo Domingo, Hawaii, the 

 Philippines, Mexico and parts of 

 Canada, of which no record was made. 

 Since this date it has not been possible, 

 due to the demoralized condition of 

 shipping facilities, to obtain accurate 

 data regarding this industry. These 

 figures take no account of shipments 

 of dried and evaporated apples, a spe- 

 cial field of this business which is 

 yearly increasing, the product being in 

 great demand in Europe and Latin 

 America. 



Apple growing and shipping is prop- 

 erly entitled to be designated as one of 

 the major industries of this country, 

 involving annually from 50,000,000 to 

 75,000,000 of barrels, an output valued 

 at approximately $100,000,000. These 

 figures relate only to apples handled in 

 a commercial manner and do not take 

 into account those grown and consumed 

 otherwise. Some idea of the impor- 

 tance of this business may be formed 

 when I state that at the last meeting of 

 the National Apple Growers' Associa- 

 tion a resolution was adopted urging 

 the Government to devise some appro- 

 priate method for obtaining statistical 



information on this young and impor- 

 tant industry. 



Apples are destined to form an im- 

 portant item in the diet of this and 

 other nations. The present economic 

 condition of the world is bound to give 

 a great stimulus to the use of this fruit 

 and its future as an article of export is 

 assured. Mr. Louis B. Magid, president 

 of the Appalachian Corporation, which 

 operates the largest apple orchards in 

 the world, having more than 350,000 

 trees in bearing, and an authority on 

 apple shipping, expects that the next 

 few years will see this industry develop 

 materially, and believes that the foreign 

 trade in this fruit will far surpass that 

 of any similar line. 



The war in Europe will benefit the 

 American apple grower materially, due 

 to the fact that the three years of hos- 

 tilities have resulted in the destruction 

 and neglect of apple orchards through- 

 out that continent, with the obvious 

 result that buyers can look only to this 

 country for their needs. Northern 

 France, for example, before the war 

 produced fine apples, most of which 

 were exported. Today that territory is 

 virtually destitute of apple as well as 

 other orchards. Such trees as were not 

 blasted by gunfire, or ruined by poison- 

 ous gases and conflagration, have been 

 cut down by the retreating Germans. 

 The hills and mountains of northern 

 Italy were prior to the conflict in that 

 country productive of a high grade 

 variety of apples, which were eagerly 

 purchased by dealers. These orchards 

 have suffered as have those of France. 

 Russia was a producing power in the 

 apple trade of Europe and its climate 

 and soil are especially adapted to rais- 

 ing this fruit. Industrial and political 



December 



demoralization, together with a heavy 

 depletion of the man power of this 

 wonderful land, have eliminated Russia 

 from this line of endeavor. China does 

 not grow apples, neither is the fruit 

 raised for commercial purposes in any 

 parts of Asia. In the Latin-American 

 nations Chile alone raises apples, but 

 enough only for home consumption. 

 Incidentally I may state that the Chil- 

 ean apple is without a peer anywhere, 

 and, being ripe at a time when our 

 apples are out of season, the possibili- 

 ties in this line alone are really won- 

 derful, but up to the present no one has 

 taken advantage of the situation. 



As competitors in the apple industry 

 the United States had only Canada and 

 New Zealand to consider. The produc- 

 tion of the former is small and railway 

 freights from interior points are liable 

 to prohibit the exportation of apples to 

 a great extent, while the long distance 

 that New Zealand has to bring her fruit 

 to market militates against her ever 

 being a serious factor in the trade. 

 As a consequence our position today is 

 ideal and if we take advantage of con- 

 ditions there is no reason why this 

 country cannot dominate this trade for 

 years to come. 



Through proper advertising and mar- 

 keting campaigns, which should be 

 started immediately, the entire world 

 can be made to eat American apples. 

 The nature of the fruit makes it an 

 admirable article for exporting to any 

 part of the globe, and American apples 



Attention, Fruit and 

 Vegetable Growers 



CAN your Fruits, Vegetables, Meats and 

 Fish in Sanitary Cans, with the H. & A. 

 Steam Pressure Canning Outfits, built in 

 Family, Orchard and Commercial size; 

 seal the cans with the H. & A. Hand or 

 Belt Power Double Seamer; they will 

 save your perishable fruits and vegeta- 

 bles at ripening time when nothing else 

 will. Write for descriptive matter. 



Henninger & Ayes Mfg. Co. 



47 S. First St., Portland, Ore. 



Cherry Trees 



Fruit and Ornamental Trees, Shrubs,_ 

 Vines, etc. Free Catalog. AgentsWanted. 

 Special Terms. 



MILTON NURSERY COMPANY 



MILTON. OREGON 



WALNUTS 



Can be grown on a great many farms in the North- 

 west. If you had planted grafted walnut trees a 

 few years ago you could be selling the world's 

 finest nuts today for from 25c to 30c per pound. 

 Will you have any to sell a few years from now.' 

 Our grafted Franquettes are the best on the 

 market and are sold as low as many seedlings. 



6 to 10 ft. trees $1.25 each 



Dozen lots 1.15 



Hundred lots 1.00 



Thousand lots 90 



Special prices to the trade. 



GRONER (Sb McCLURE 



Hillsboro, Oregon 



I'HEN WRITING ADVERTISERS MENTION BETTER FRUIT 



