A MESSAGE 



In conformity with the suggestion and at the request of the National 

 Food Administration under the direction of 



MR. HERBERT C. HOOVER 



ASSISTED BY 



Messrs. G. Harold Powell and E. W. J. Hearty 



IN THE FRUIT DIVISION 



Steinhardt & Kelly 



NEW YORK 



desire to advise the trade in general, and their out-of-town customers in particular, 

 that their entire holdings of purchased apples and other fruits, will, during the dur- 

 ation of this war, be only sold within the limits of the Metropolitan district for 

 consumption and use by the people of Greater New York. 



Under no circumstances will we allow any of our salesmen to sell to speculators, 

 our sincere intention being to get as close to the actual consumer as legitimate 

 business tactics will permit. 



Being unquestionably the largest holders of box apples in the country, it will 

 be our earnest endeavor to keep prices on an even, equitable basis of values 

 and we will permit no manipulation of our holdings that might tend to create 

 abnormal prices. 



To prove our sincerity at this critical time in our country's history, we will not, 

 during the war, allow a single car of our holdings, no matter where stored, to be 

 diverted from New York to other markets for speculative purposes. 



The pyramiding of prices as practiced in some industries at this time is a 

 crime against the nation of which we trust no firm in the fruit and produce 

 trade will be guilty. 



We feel certain that our stand in this matter will result in stabilizing values, 

 thereby bringing fruits, which are so necessary and healthful, to consumers at 

 a fair and reasonable price. 



Steinhardt & Kelly 



NEW YORK 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



