ipi8 



BETTER FRUIT 



Page 21 



of small red apples and Yellow New- 

 towns, if the English government could 

 be persuaded that our apples are not 

 a luxury and would lift the embargo. 

 The Scandinavian countries and South 

 America are literally crying for apples 

 and offering all sorts of inducements, 

 but there is practically no ship space to 

 be had. Australia, always heretofore a 

 dependable outlet for our early Jona- 

 thans, is closed with an embargo. 



The individual markets open to our 

 apples in the different countries will 

 depend in a large measure on the con- 

 ditions in those countries. Personally, 

 I think that nearly all these markets 

 will be favorable. Europe offers the 

 largest question of doubt, because 

 Europe is so intensely in the middle of 

 the war that nobody knows what it is 

 going to look like when the struggle is 

 over. Personally, I believe that the re- 

 leasing of men and capital from war 

 occupations, and the turning of Govern- 

 ment finances to the spending of any- 

 where from ten billion to twenty bil- 

 lion dollars in reconstructing the dam- 

 aged places, will produce a condition 

 of great activity. One element very 

 much in our favor will be the fact that 

 European orchards have been neglected 

 during the war, and those that have not 

 been entirely destroyed will show a 

 low efficiency in production. Another 

 pleasant element will be found in Rus- 

 sia. Some day in the not distant future 

 Russia is going to complete its present 

 occupation of blowing off steam accu- 

 mulated during years of repression, and 

 will move into a period of expansion 

 and development that will draw much 

 of the money and man power of the 

 world. Russia will be a good market 

 for our apples. 



Personally, I look for a tremendous 

 expansion in the Orient and in Austra- 

 lia. We will see a great outpouring of 

 capital and of men to the new places of 

 the world. That has come after every 

 great war. The greatest new places of 

 the world are Siberia, with its billions 

 of acres of untouched resources, and 

 China with its hundreds of millions of 

 undeveloped labor reserves. Perhaps 

 also in this list should be specificclly 

 included Australia, which is due to ex- 

 pand, although not in as great a meas- 

 ure as Siberia and China. Australia, 

 you will remember, is bigger than the 

 United States, and is capable of some 

 expansion and development, even if it 

 does not approach Siberia, which is 

 more than twice as big as the United 

 States. Northwestern part of the 

 United States, and Australia is a mar- 

 ket in which we have a direct interest. 

 They take our low-colored early Jon- 

 athans that are mighty hard to market 

 any place else, and we wish they would 

 have a period of development that 

 would cause them to take many thou- 

 sands more of them. 



As I look at this entire world situa- 

 tion, I find that it is impossible for me 

 to be pessimistic. Perhaps I am so con- 

 stituted that it is not practical for me to 

 be pessimisitic very long at any time. 

 But it is pretty hard for an American 

 citizen to be pessimistic at this time, 

 when the center of the world is swing- 



Tifission Satt'Bi^enayeniura,"f / entura., CahYbrn/a,. Tbunefedl782 



CALIFORNIA 



MISSIONS add the romance of California's 

 early days to the infinite variety and charm 

 of California life today. 



We can't begin to tell you here, but will send booklets 

 of how and where to go — and what to do and see — in 

 this wonderland. 



Jtsk any Jtgent of the 



Union Pacific System 



or write WM. McMURRAY, General 

 Passenger Jtgent, Portland 



Founded 1776 



ing to the Western hemisphere; when 

 we are about to become the old world 

 and when Asia is about to become the 

 new world. We Americans, in this day 

 of change and stress, are getting a bet- 

 ter understanding of each other, and I 

 believe we are developing a greater 

 efficiency. We are going out collective- 

 ly to serve the markets of the world. 

 I believe that the question as to what 

 foreign markets will mean to the boxed- 

 apple business during the days imme- 

 diately following the war wiil depend 

 in a very large measure on our ability 

 to organize collectively to develop 

 these foreign markets in a big way. 



Big things will have to be done if we 

 are going to develop these markets 

 rapidly. Chances will have to be taken 

 and some mistakes will be made. These 

 chances will be much better taken and 

 we will do business much more effi- 

 ciently if all the big factors in the 

 boxed-apple business will pool their 

 foreign trade into one big export cor- 

 poration. That is a lesson that the 

 European nations learned before the 

 war. It is a lesson that the war is 

 teaching to America. The big factors 

 in the apple business of the Northwest 

 will please take notice. 



