igiS 



BETTER FRUIT 



Page 25 



Eat Apples and Please Hoover i 1 



Fruit Growers' Agency 



An apple a day drives the doctor 

 away. But that isn't the reason the 

 Government has started a campaign to 

 increase the country's appetite for 

 apples. It's because it is up to citizens 

 of this nation to eat 2,000,000 barrels— 

 nearly 6,000,000 bushels— more of the 

 fruit this year than last to prevent its 

 being wasted, incidentally thereby sav- 

 ing considerable on wheat and meat. 



The reason is the lack of ships. 

 European countries have been eating 

 2,000,000 barrels of American apples a 

 year, but now the space on the ships is 

 needed for wheat, meat, munitions of 

 war, and for troops, and apples are 

 taboo. 



Unless there is an increased appetite 

 for apples there may be waste, as the 

 Government's report indicates a total 

 crop of 190,000,000 bushels, which, 

 while a little below the average yield, 

 is still somewhat greater than America 

 has heretofore consumed. 



The food administration is planning 

 a campaign of publicity to induce apple 

 eating which will extend until the last 

 of November. It also educates the 

 apple grower so that it will be more 

 salable. It will also take a hand in 

 storing the fruit and seeing that specu- 

 lators do not take a hand and run up 

 prices beyond reason. 



For Quick, Effective Spraying 



THE experienced orehardist, the 

 man who understands the difficul- 

 ties ordinarily encountered in efficient 

 spraying work will appreciate the prac- 

 tical, sturdy construction of the Alpha 

 Power Sprayer. Your careful analysis 

 of the operation of each feature will 

 show why the Alpha is a dependable 

 HIGH PRESSURE spraying machine 

 and a safe, permanent investment. 



BUILT IN FIVE SIZES 



THE PUMP 



Equipped with the Alpha Auto- 

 matic Pressure Regulator, which 

 holds the pressure steadily at the 

 desired point and relieves the en- 

 gine and pump of unneccessary 

 strain when nozzles are closed. All 

 parts of pump are readily accessi- 

 ble and interchangeable. 



THE ENGINE 



The power behind the pump is the de- 

 pendable high class Alpha Engine. When 

 spraying you have no time to lose tinker- 

 ing with an unreliable engine. Intelligent 

 handling of the Alpha guarantees you free- 

 dom from troublesome delays. No crank- 

 ing necessary; no batteries. A vigorous, 

 full-poweredengine that will last foryears 



How to Purchase Farm Supplies | 



It has been suggested by transporta- 

 tion experts who are with the Food 

 Administration that, after the harvests 

 are laid by, the farmer make an esti- 

 mate of the fertilizer, seed, machinery 

 and the like that he will need for the 

 coming season, and then place his or- 

 der. This will eliminate the failure to 

 receive supplies which resulted last 

 spring on account of car congestion and 

 priority of shipment. 



Between March 1 and July 15 of this 

 year the railroads operating in the East 

 and Middle West made a saving of 

 28,000,000 passenger miles by cutting 

 down on the number of passenger 

 trains. Not counting the saving in 

 labor, this reduction continued through- 

 out the year will mean the saving of 

 500,000 tons of coal per annum. 



From the farmer's standpoint a like 

 saving may be effected in the coming 

 months. All orders for supplies should 

 be placed early. It is also advisable for 

 several farmers in a community to club 

 together in ordering so that each car 

 may be loaded to its maximum capacity, 

 and in this manner eliminate trans- 

 portation waste. By acting on these 

 suggestions supplies will arrive in sea- 

 son so that time, which is so precious 

 during the spring rush, may be saved; 

 and at the same time the crops will 

 have advantage of those things neces- 

 sary to their successful planting, tend- 

 ing and harvesting. Cars should be 

 loaded and unloaded promptly when 

 placed on the siding. No stumbling 

 blocks should be left in our path of 

 preparation for a bumper crop in 

 1018.— Contributed by U. S. Food Ad- 

 ministration. 



SEND NOW FOR COMPLETE INFORMATION 



DE LAVAL DAIRY SUPPLY CO. 



61 Beale Street, San Francisco, Cal. 



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Add years to the life of your har- 

 ness by an occasional application 

 of Eureka Harness Oil. Eureka pre- 

 vents the attacks of dust, sweat 

 and moisture - keeps your harness 

 like new. Keeps it jet black. 



Eureka Harness Oil 



Standard Oil Company 

 (California) 



APPLES PEARS ORANGES 



For European Distribution. 

 Boxed Apples and Pears a Specialty. 



GERALD DA COSTA 



100 & 101, Long Acre, Covent Garden, London, W. C. 2, England 



Cables: "Geracost. London." Codes: A. B.C. 5th Edition and Private. 



Shipping Agents: Lunham & Moore, Produce Exchange. New York. 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



