Page 28 



BETTER FRUIT 



January 



Did You Ever 



Stop 



To consider how congested and over-popu- 

 lated Europe feeds its hundreds of millions? 



Look ,nto the reason for tne neav y y> eW of the Ha_ 



waiian Sugar Plantations? 



I ittPTI To tne successful rancher and farmer explain 

 I^IMCH the source Qf Ws profits? 



THE ANSWER IS 

 t4 Ni*r»»t«» t\i ^ClAa" with its I5 Nitrogen — equal 



is urate 01 ooaa to , a% Ammonia _ imme diatei y 



available. 

 "KIi+»*«ktA f\f Q/**I»" is imported from Chile; through 



imraie 01 aoaa lack of tonnage it is becom ing 



increasingly difficult to secure;— place your orders 

 for spring requirements NOW. 



Literature upon request. 



NITRATE AGENCIES CO. 



Leary Building, Seattle, U. S. A. 



Pacific Coast Agents 



United States Steel 

 Products Co. 



San Francisco 

 Los Angeles 

 Portland 

 Seattle 



J.C.PearsonCo.,inc. 



Sole Manufacturers 



Old South Bldg. 

 Boston, Mass. 



PEARSON 



E 

 A 

 R 



S 



o 



NAILS 



Pri"MniVrV ln buying is getting the 

 vl/11 KJi.ll. X Des t value for the money, 



not always ln getting the lowest prices. 



PEARSON prices are right. 



DHESIVENESS £ SftKson 



for PEARSON nails. For twenty years 

 they have been making boxes strong. 

 Now, more than ever. 



T?T T A TITT TTY behind the goods Is 



IUIjL±\.£»m.1j± J. J. added value. Tou can 



rely on our record of fulfillment of every 



contract and fair adjustment of every 



claim. 



ATTdTf A r'TTnftf Is assured by our 



AllOrAl/llUll long experience in 



making nails to suit our customers' 



needs. We know what you want; we 



guarantee satisfaction. 



■RTnTN^AI TTV P lus experience al- 

 IVJLUir'l.rl.JUlX x ways excels imita- 

 tion. Imitation's highest hope Is, to 

 sometime (not now) equal Pearson— 

 meantime you play safe. 



A 



I 



L 



Hooverizing the Small Apple 



As the crop of Northwestern box 

 apples is being matured and harvested, 

 it is realized that sizes will run much 

 smaller than expected. This will re- 

 sult in a big shrinkage in the estimated 

 number of boxes and cars, and actually 

 means a greater shortage of apples than 

 early figures indicated. When apple 

 prices are relatively high every student 

 of marketing knows that the retailers 

 are inclined to shift to the smaller sizes. 

 The reason is simple — the price per 

 apple can be kept within the range of 

 the pocket book of the common people. 

 Every storage operator knows that the 

 small-sized apples keep the longest in 

 storage and shrewd operators are fig- 

 uring this season that the best and 

 safest buy will be the small-sized fruit. 

 Prices of apples in general seem high, 

 but sellers believe the prices are fully 

 justified by the shortage existing not 

 only in apples but in the California and 

 Florida citrus crops, together with re- 

 stricted importation of bananas. 



The Northwestern Fruit Exchange is 

 shaping its advertising campaign to the 

 consumer through magazines, newspa- 

 pers and other media, strongly stimu- 

 lating the demand for the smaller-sized 

 apples, which will probably be denomi- 

 nated as the economy apples for chil- 

 dren, "School Apples," etc. Hooverizing 

 the special advantages of the smaller 

 apple in eliminating waste. Everybody 

 knows that the average youngster's 

 "eyes are bigger than his stomach." 

 He naturally reaches for a big apple 

 whether he is hungry or not, overesti- 

 mating his capacity and perhaps half 

 of the big apple may be wasted. The 

 smaller apple is just his size and will 

 be consumed without waste. This is a 

 year, above all others, when "There 

 ain't a-goin' to be no core" in efficient 

 apple consumption. 



Every lunch box of every school 

 child should contain at least one apple 

 every day. With this year's prices 

 fairly well up on the larger sizes, many 

 a housewife would hesitate to supply 

 the kiddies with this fruit regularly, but 

 the small apple solves the problem. 

 Boxes of 175s and 225s, consisting of 

 beautifully colored perfect specimens 

 at an average low cost per apple, will 

 solve the problem. With this special 

 line of educational advertising directed 

 to the consumer by the Exchange in its 

 "Skookum" apple advertising, there is 

 an added reason why the trade should 

 realize the special values existing in 

 the small sizes this year. — Produce 

 News. 



California Fruit Growers' 

 Exchange 



Following are related some interest- 

 ing achievements by the California 

 Fruit Growers' Exchange, which prove 

 very conclusively the value of fruit 

 growers' associations: 



At the moment when the subject of 

 farmers' co-operative associations again 

 has come to the front because of un- 

 usual conditions and because of the 

 necessity for economical marketing of 

 agricultural products, the announce- 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



