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BETTER FRUIT 



maximum Nutrition 

 V minimum cost 



That's the cry of the world today. The 

 food that qualifies is the food for every 

 home. 



Drink a cup of Ghirardelli's Ground Chocolate 

 every day in place of more expensive foods. 

 Ghirardelli's Ground Chocolate is made of pure 

 cocoa and sugar, the two great nutrimental foods, 

 and blended in the right proportions to insure its 

 distinctive taste-appeal, its easy assimilation and 

 / unusual nourishment. A tablespoonful, lc. 



worth, with milk added, makes a cup— a true 



conservation food beverage 



Ghirardelli's 



Ground Chocolate 



Comes in %-\h., l-lb„ and 3-lb. sealed cans. 

 D. GHIRARDELL1 COMPANY 



\\ 



February 



a living and doing as well as the aver- 

 age other fellow. 



Bookkeeping for the fruit grower is 

 a simple business, showing the cost of 

 production, different prices received 

 and net gain or loss. Well-kept records 

 in bookkeeping will put the fruit in- 

 dustry on a solid foundation. 



Fruit growers should advertise. Duck 

 eggs are just as good as hen eggs, but 

 the hen cackles, the duck does not. This 

 is advertising. The banana and orange 

 people advertise— the fruit grower of 

 the Northwest does very little. The 

 average American family buys a great 

 many more bananas and oranges than 

 Northwestern box apples. When the 

 Northwest is knit together with good 

 selling organizations and proper dis- 

 tribution and proper advertising so that 

 it is just as easy for the consumer to 

 get "An apple a day to keep the doctor 

 away" as it is to get sun-kissed oranges, 

 then a demand will be created, which 

 will go far toward allaying fears of 

 overproduction. 



The fruit grower who has gone 

 through ups and downs, who is not in- 

 toxicated with success of the good 

 years or broken hearted over the poor 

 years, is in better position to talk 

 '"'turkey" to his banker when he needs 

 help than ever before. 



Co-operative marketing associations, 

 the fruit growers' own property, are 

 what the fruit growers make them. If 

 they do not suit you it is up to you to 

 correct them. Their success or failure 

 is up to you. The future of the fruit 

 industry in the Northwest is entirely 



Banking the Fruit Crop 



THE article by Mr. J. J. Rouse, cashier 

 of the Fidelity National Bank, Spo- 

 kane, appears elsewhere in this edition. 

 It is the most valuable contribution by 

 a banker to the fruit industry that has 

 ever appeared in print. Every fruit 

 grower should read the article, re-read 

 it and carefully study it. The editor of 

 Better Fruit has made a few extracts, 

 not in the writer's words, but some- 

 what condensed, of a few the most im- 

 portant facts and advice. 



A new phrase, "Good as an apple in 

 the box." Standardizing the fruit pro- 

 duct so that "Good as an apple in the 

 box" will mean "Good as wheat." 



Do not judge the fruit industry by 

 occasional years of good prices, but 

 take the average to size up the business. 



Your banker will not be influenced in 

 granting credit by one year's good re- 

 sults — it is the average he wants. A 

 well-kept set of books showing the an- 

 nual income and expense will create 

 confidence with your banker. 



The production of food is the biggest 

 industry, but less is known about it 

 from accurate bookkeeping. Not one 

 farmer in five hundred knows the aver- 

 age cost of production and selling price 

 for a period of five years. This applies 

 to fruit growers as well. 



All are agreed that the farmer (fruit 

 grower) gets skinned, but there are no 

 figures to prove it, other than the fact 

 he has not much left. Perhaps if he 

 kept books he would find he is making 



Trees and Shrubs 



Prune, Cherry, Apricot, Pear, Apple and 

 Peach in all the staple varieties, besides 

 small fruits, etc. Buy now. 



ROSES — Over one hundred varieties. 

 Two-year hardy field grown. 



SHRUBS— Of the favorite kinds, such 

 as Spirea, Althea, Deutzia, Lilac, Hyd- 

 rangea, Snowball, Weigela and many 

 others. 



SHADE TREES— To suit every need. 



Vrooman 

 Franquette Walnuts 



Both second generation and grafted. 

 The proven hardy nut for Northwestern 

 conditions. 



Our stock is grown on clean new vol- 

 canic ash soil in the heart of the Yakima 

 Valley. It is free from disease or pest, 

 stocky, splendidly rooted, fully matured. 

 It is well grown, carefully packed and 

 delivered to customers all charges pre- 

 paid, backed by our guarantee as to gen- 

 uineness, quality and condition. 



For fifteen years we have served our 

 customers with first-class stock. Our 

 field work is in charge of a Nurseryman 

 with 40 years' experience. 



V, Write us for prices. 



Washington Nursery Company 



Box 2067, Toppenish.Wash. 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



