19 1 8 



BETTER FRUIT 



Page 21 



m 



Great Little Tractor 

 for Orchards 



A Masterpiece of Simplicity 



with Patented Front Drive 



Send Now for the Book 



Horses are 143% higher than 

 during past decade. Feed is 100% 

 higher. Labor is more scarce. 

 There's a double need now for 

 tractors. 



Don't take chances. Tractor ma- 

 terial is becoming harder to secure 

 and the demand for tractors is con- 

 stantly increasing. If you expect 

 to have a tractor this spring, order 

 now for future delivery and thus 

 be sure of getting this tractor. No 

 other tractor meets the needs of 

 orchardists like this. 



Note these Features: 



Pulls instead of pushes itself over the ground. 



All power goes to pull. 

 Can be "gee-eil" and "haw-ed" out of holes 



and soft places like a team. 

 Has full-power pull on turns as well as on 



the straight-away. 

 Turns clear around in a 10-foot circle (5- 



luot radius). 

 Plows or harrows as close up in the comers 



of fields as a team. 

 Plows as close to vines and trees as a team. 

 Goes under branches of trees that no team 



can get under. 

 Pays for itself in what it saves. 

 Light weight — 3100 pounds — on long track sur- 

 face. Less weight to square inch than 



man's foot. 

 Simple 4-cylinder automobile type engine. 



Burns engine distillate. 

 Runs stationary machinery up to 10 h.p. when 



not working in fields. 



BEAN 



Track PULL Tractor 



Patented Front Drive 



For Orchards 



The Bean is built for 

 kind of work. 



1 1 1 1 1 (rations in advertisement are 

 true reproductions of photographs. 



BEAN SPRAY PUMP CO. 

 713 W. Julian St., San Jose, California 



KUd me *'"ir Tractor Book with full in- 

 formation about the Bcaji TrackPULl* Tractor. 



' i 



SI reel _ 



County State _ ... 



dependent upon these institutions. 

 Their success, your success, will be 

 measured through co-operation — your 

 support. 



The two principal weaknesses of co- 

 operative selling agencies are, lack of 

 capital and straying into other fields of 

 activity. If the fruit grower attempts 

 to establish his own line of communica- 

 tion direct to the consumer, eliminating 

 all middlemen, the middlemen will have 

 to raise their own fruit in their own 

 back yards and the fruit grower will 

 have to eat his own fruit. 



The fruit grower should reinvest in 

 his own association to create a surplus 

 for carrying on the business part 

 of the money the association has made 

 or saved for him. If he is afraid to 

 do so how can he expect his banker to 

 do so? 



With the progress that is being made 

 in standardization and the safeguards 

 being put into elfect in moving the crop 

 it is reasonable to expect a ready sale 

 for output each year, and the industry 

 will soon be placed on a sound basis. 



Omission of the General Chemical 

 Company Advertisement in the 

 January Edition 

 Fruit Better desires to say that it is 

 with sincere regret, through an over- 

 sight in the advertising department, the 

 advertisement of the General Chemical 

 Company, which has been appearing 

 regularly and will continue to appear 

 for some time, was omitted in the Jan- 

 uary edition. 



TENTH ANNUAL NATIONAL APPLE SHOW, 



SPOKANE, JANUARY 14, 1918. 

 Editor Better Fruit: 



I want to thank you on behalf of the trustees 

 of the National Apple Show for the splendid 

 publicity you have given our institution in the 

 January issue of your magazine. You are cer- 

 tainly a splendid friend to this institution and 

 I want you to know how thoroughly we appre- 

 ciate what you have done in this instance and 

 also in the advance articles which you have 

 printed from time to time. 



When I agreed to accept the presidency of 

 the Apple Show, I was told that I would find 

 co-operation among the business men, fruit 

 growers, and especially the publishers of horti- 

 culture papers. In this case this promise has 

 certainly been more than fulfilled and I am 

 frank to say, Mr. Shepard, that it has only 

 been through the thorough willingness of 

 everybody, like yourself, to do his share, that 

 the 1917 show has been made a success. 



I am told that in the years past you have 

 always been a staunch friend of this annual 

 exhibition, and it seems to me this is showing 

 a fine, big spirit on your part to give such val- 

 uable publicity as you do. 



Very truly yours, 



Jakf. Hill. 

 President Tenth National Apple Show. 





SPOKANE CHAMBER OF COMMERCE. 



Spokane, January 12, 1918. 

 Editor Better Fruit: 



That was a dandy layout you gave the Na- 

 tional Apple Show in your January issue. I 

 don't know how to express our appreciation 

 because you have done the whole thing on 

 such a magnificent scale that it is difficult to 

 say just how we feel about it. You even put 

 one of the cuts on the first page and, of course, 

 added that much more to the usefulness of the 

 story. 



I distributed copies among our trustees and 

 each and every one of them wanted me lo try 

 and express his appreciation of what you have 

 done. However, it is the old story — Shepard 

 always has come through and given the most 

 valuable space to anything connected directly, 

 indirectly or even remotely with the fruit 

 industry. 



I sincerely hope Bbttbb Fruit will have a 

 good year and that its good-fellow publisher 

 will have more time to keep acquainted per- 

 sonally with his old friends this year. 

 Your sincerclv. 



Ren H. Rice. 



MATERIALS 



ORCHARD BRAND 



ARSENATE OF LEAD 



IS USED FOR KILLING 



CODLING MOTH AND 



CHEWING INSECTS. 



This is one of the important 

 materials used in spraying trees. 



The Mechanical or Physical 

 condition of Arsenate of Lead is 

 of more importance than usually 

 realized. Coarse, gummy mater- 

 ials cannot be easily mixed or 

 kept in good suspension in the 

 spray tank. A fine Mechanical or 

 Physical condition is one of the 

 great merits of our Arsenate of 

 Lead. As now manufactured, it 

 can be readily stirred in the orig- 

 inal container into a creamy con- 

 sistency and put directly into the 

 spray tank, without the trouble 

 of rubbing to a thin paste, as is 

 necessary with other makes. This 

 saves TIME in preparing, insures 

 good suspension in the spray tank, 

 which means an even distribution 

 of a thin film of poison over the 

 surface of the sprayed area and 

 obtaining satisfactory results. 



Orchard Brand Powdered Ar- 

 senate of Lead is double the 

 strength of the Paste, and when 

 used in water only one-half the 

 quantity of the preparation is re- 

 quired. It is finely divided, fluffy, 

 white powder that mixes readily 

 with water and remains in good 

 suspension when diluted in spray 

 tank. To control Codling Moth 

 and similar insects, use 2 pounds 

 to 100 gallons of water. 



It may be used for dusting 

 truck crops and other plants by 

 combining it with Land Plaster, 

 air-soaked lime or flour. 



When combined with these, care 

 should be exercised to thoroughly 

 mix the materials in order to get 

 a uniform coating of poison. 



General Chemical Co. 



Insecticide Dept. 



SAN FRANCISCO 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



