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BETTER FRUIT 



March 



BETTER FRUIT 



HOOD RIVER, OREGON 



Official Organ of The Northwest Fruit Growers' Association 

 A Monthly Illustrated Magazine Published In Hie 

 Interest of Modern Fruit Growing and Marketing 



AH Communications Should Be Addressed and Remittances 

 Made Payable to 



Better Fruit Publishing Company 



E. H. SHEPARD. Editor and Publisher 



STATE ASSOCIATE EDITORS 



OREGON 



C. I. Lewis. Horticulturist Corvallis 



WASHINGTON 



Dr. A. L. Melander, Entomologist Pullman 



O. M. Morris. Horticulturist Pullman 



W. S. Thorn ber. Horticulturist Pullman 



COLORADO 



C. P. Gillette. Director and Entomologist Fort Collins 



E. B. House. Chief of Department of Civil and Irrigation 



Engineering. State Agricultural College Fort Collins 



ARIZONA 



E. P. Taylor. Horticulturist Tucson 



WISCONSIN 



Dr. E. D. Ball. Director and Entomologist Madison 



MONTANA 



O. B. Whipple. Horticulturist Bozeman 



CALIFORNIA 



C. W. Woodworth, Entomologist Berkeley 



W. H. Void*. Entomologist Watsonvllle 



Leon D. Batchelor. Horticulturist Riverside 



INDIANA 



H. S. Jackson. Pathologist Lafayette 



BRITISH COLUMBIA 

 R. M. Winslow. Provincial Horticulturist Victoria 



SUBSCRIPTION PRICE: 



In the United States, $1.00 per year in advance 



Canada and foreign, including postage, $1.50 



ADVERTISING RATES ON APPLICATION 



Entered as second-class matter December 27, 1906, at the 



Postofnce at Hood River, Oregon, under Act 



of Congress of March 3. 1879. 



Growing Vegetables. — Last year on 

 account of the Government propaganda 

 for increased production of vegetables 

 as well as many other products, fruit 

 growers very extensively increased 

 their garden patch, many of them plant- 

 ing sufficient to have a surplus for sale. 

 Those who did were successful in sell- 

 ing the surplus at splendid prices. The 

 propaganda was a big factor in stimu- 

 lating fruit growers to conserve vege- 

 tables for winter use by canning or 

 evaporating. The amount saved by 

 canning your own vegetables is not gen- 

 erally realized by fruit growers. The 

 editor has in mind one particlar in- 

 stance where the grocery bill of a 

 family was around $50 per month. In 

 this instance the mother of the family 

 canned sufficient vegetables and fruits 

 to last the entire winter, the result 

 being it made a difference in the gro- 

 cery bill of $20 per month. The editor 

 takes pleasure in advising every fruit 

 grower to plant a good-sized vegetable 

 garden this year, and to urge the can- 

 ning or evaporating of enough vege- 

 tables to last during the winter. Steam 

 pressure canning outfits for this pur- 

 pose, which will make the work much 

 easier and enable the canner to do it in 

 much less time, can be purchased at a 

 very reasonable price, running from 

 fifteen dollars up. The increased num- 

 ber of canneries in the Northwest will 

 mean an increased demand and an in- 

 creased market for the surplus supply 

 which the grower has to sell. With the 

 object of stimulating an increased pro- 

 duction of fruits and vegetables with 

 fruit growers for canning purposes and 

 a surplus for marketing during the sea- 

 son and for the many canneries in ex- 

 istence, Better Fruit is publishing one 

 of the most excellent articles for grow- 

 ing vegetables by Professor A. G. 

 Boquet, of the Experiment Station, Cor- 

 vallis, that has ever appeared. 



The 1917 Apple Crop and Prices. — To 



February 23 there had been shipped 

 20,143 cars of apples from the North- 

 west. II is estimated there are 3,000 

 more to go. This crop is about double 

 the 1910 crop, the heaviest previous 

 crop. So far as can be determined at 

 the present time it appears thajt the 

 crop will average the growers about 25 

 cents more per box. Our selling or- 

 ganizations are certainly entitled to the 

 credit and the fullest appreciation of 

 the fruit growers, at least those who 

 rendered good returns, for the reason 

 that the crop was the largest we have 

 had, which made it more difficult. War 

 conditions and saving have been factors 

 in effecting the market, and the em- 

 bargo preventing export, so it was nec- 

 essary for the marketing concerns of 

 the Northwest to market a great many 

 more apples in the United States this 

 year than ever before. Undoubtedly 

 results are due to improved salesman- 

 ship, better energy, and certainly wider 

 distribution. The subject of distribu- 

 tion has been covered in a series of 

 articles in Better Fruit, appearing in 

 1016 and 1917. The distribution for 

 twenty days in 1917 was 550 cities, 

 while the distribution in 1916 was 611 

 cities in sixty days. 



Thrift Stamps.— While it must be ad- 

 mitted there are some people who can- 

 not afford to buy Liberty Bonds and 

 pay cash for them, it is unthinkable to 

 imagine there is a grown person in the 

 United States who cannot buy a Thrift 

 Card. A Thrift Card holds sixteen 

 thrift stamps costing 25 cents each. 

 The Thrift Card when full represents 

 a value of four dollars. When the 

 Thrift Card is filled take it to the post- 

 office, or almost any bank, and ex- 

 change it for a War Savings Stamp, 

 paying the few cents difference be- 

 tween the four dollars represented by 

 your filled Thrift Card and the selling 

 price of the War Savings Stamp. Up 

 to March 1 the difference is thirteen 

 cents. After that date the price ad- 

 vances one cent each month. This 

 Thrift Card will have a cash value on 

 January 1, 1923, of five dollars. If the 

 time should arise when you need money 

 and simply must have it, you can get 

 it back with interest by simply taking 

 the War Savings Stamps to the nearest 

 money order postoffice and present 

 them for redemption. The interest will 

 be paid you on the sum already de- 

 posited even if it is but one War Sav- 

 ings Stamp. 



Income Reports. — Offiical announce- 

 ment is made that the time for filing 

 income reports from individuals and 

 corporations is extended to April 1, 

 1918. The income tax law, as passed by 

 Congress, is a just and equitable law. 

 It is the duty of every single citizen 

 having an income of $1,000 to file a re- 

 port, and every married man with an 

 income of $2,000. It is a duty required 

 by law that everyone must comply 

 with, and one that everyone should 

 cheerfully comply with. Additional 

 taxes, on account of the war, are levied, 

 which every true American should feel 

 mighty glad to pay, because every true 



American must and should feel that it 

 is the prime duty of the United States 

 to win this war and win it as quickly 

 as possible. If the Allies are successful 

 this war will make democracy safe for 

 the world. Every American citizen 

 should bear in mind we are fighting for 

 self-respect and self-protection, the 

 freedom of the seas and many other 

 things too numerous to mention in a 

 brief editorial. The longer the war 

 continues the heavier the loss of life 

 and the greater the expense will be, so 

 it is purely a matter of business to go 

 at it in the most forceful way and end 

 the war in the quickest possible time. 

 In order to do this it is necessary that 

 every American should contribute lib- 

 erally to every request of the Govern- 

 ment, but a good deal more is neces- 

 sary — production should be increased 

 in every way possible and saving 

 should be practiced to the fullest ex- 

 tent. 



Some Orchard Crops. — To win this 

 war it is absolutely necessary that the 

 United States must produce the largest 

 and fullest crop possible. Among our 

 Allies so many are already engaged in 

 fighting or manufacturing ammunition 

 that labor on the farm and orchard is 

 very much reduced, consequently it is 

 the duty of the United States to supply 

 them. It is estimated the United States 

 will have to feed 30,000,000 to 50,000,000 

 people this year in addition to our own 

 population. This means increased pro- 

 duction. The fruit grower can do his 

 share, because there are many crops 

 which the fruit grower can grow be- 

 tween the trees. Valuable information 

 is given in a most excellent article on 

 the subject by Professor C. I. Lewis 

 of the Experiment Station, Corvallis, 

 whom everyone recognizes as the most 

 able and practical horticulturist in the 

 United States. 



Fruit and Effect on War. — A very in- 

 teresting article, "Fruit and Effect on 

 the War," appears in this edition, which 

 is of immense importance in connection 

 with the fruit industry as well as the 

 war. It is the opinion of Dr. Oldfield, 

 one of the ablest physicians in England, 

 that some of the nations at war at the 

 present time are suffering from a cer- 

 tain disease due to lack of fruit. There 

 is no question but what a great many 

 people do not eat enough fruit, and in 

 all probability more or less people 

 suffer from a lack of sufficient fruit, 

 which is shown by Dr. Oldfield to be a 

 vital necessity to keep one in perfectly 

 good health. 



Advertising. — Advertising the apple, 

 without any doubt in the editor's mind, 

 was the big factor in helping to dis- 

 pose of the largest crop the Northwest 

 ever produced, at better prices than re- 

 ceived for some years. Therefore the 

 editor urges every organization to be- 

 gin now to plan for an advertising cam- 

 paign. In order to do so it will be 

 necessary to tax growers the small sum 

 of two to five cents per box, which they 

 can well afford, as they get much more 

 back than they contribute, through in- 

 creased prices. 



