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BETTER FRUIT 



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YOUR FRUIT CROP 



Arsenate of Lead 



For twelve years the GRASSELLI BRAND has been used 

 throughout the fruit growing sections of the Northwest 

 where it has given unvarying satisfaction to the user 

 because of its all-round good qualities: 



IT kills the worms. 

 IT sticks well to the foliage. 

 IT is high in suspension qualities and will always 

 be found dependable and uniform. 



THE FRUIT GROWERS' STANDARD 



Grasselli Arsenate of Lead Paste 

 Grasselli Arsenate of Lead Powder 



NEW YORK 



PHILADELPHIA 



BOSTON 



The Grasselli Chemical Co. 



Established 1839 



CLEVELAND, OHIO 



BRANCHES: 



ST PAUL DETROIT PITTSBURGH 



CHICAGO MILWAUKEE NEW ORLEANS 



CINCINNATI ST. LOUIS BIRMINGHAM 



Gross Receipts^Gross CostsNet Profit 



April 



Pacific Coast Land and Industrial 

 Exposition 



Jean Loughborough, Director of Publicity. 



ONE of the most far-reaching of en- 

 terprises ever held west of Chicago 

 has been planned to take place in Oak- 

 land, California, opening August 15 and 

 continuing until October 15. It is the 

 Pacific Coast Land and Industrial Ex- 

 position, and is planned to include 

 representation both in land and manu- 

 facturing industries from Washington, 

 Oregon, Nevada and California. The 

 exposition will be held at the Civic 

 Auditorium in Oakland, which faces 

 beautiful Lake Merritt, and will occupy 

 as well the space surrounding the Audi- 

 torium and park of thirty acres. Pavil- 

 ions will be erected for state and county 

 exhibits, manufactures, automobiles, 

 tractors, livestock and poultry, a sta- 

 dium where out-of-door events such as 

 "round-ups" will be staged, and an 

 amusement zone. Historic pageants, 

 fireworks and other spectacular events 

 will be given on the lake. Indoors there 

 will be amateur sports in the big arena 

 of the Auditorium, where ten thousand 

 people may be seated at one time. 

 Assembly halls, the theater, the ball 

 rooms, rest rooms, public telephone 

 stations of the Auditorium will be 

 turned over to the visitors. 



The exposition will be Mission in 

 architectural style and the buildings 

 will be kept in light gray, while foun- 

 tains, moss and flowers will beautify 

 the board walks. More than fifteen hun- 

 dred head of livestock will be housed at 

 one time, and generous space is also 

 being arranged for poultry, displays 

 of fruit and dairy products, miniature 

 farms, rice and strawberry fields. 



The exposition is planned and fos- 

 tered by a group of one hundred and 

 forty men of California, identified with 

 the industries and finance of the West, 

 as well as a number of civic workers, 

 and is planned for exploitation of the 

 West. It is not a personal profit-making 

 venture, but a patriotic and philan- 

 thropic one, for every assistance is 

 pledged the Federal Government in 

 spreading the food conservation propa- 

 ganda, as well as public information. 

 There will be special lectures along 

 these lines and demonstrations by pub- 

 lic school students throughout the ses- 

 sion on special war-time dishes. The 

 headquarters of the exposition are at 

 the Civic Auditorium, Oakland. 



Ship your Fruit and Vegetables 

 in the Bushel Shipping Basket 



The 



Universal 



Package 



and obtain The Best Net Profit. 



WRITE FOR PRICES. 



Package Sales Corporation 



106 E. Jefferson St., South Bend, Ind. 



UNITED STATES FOOD ADMINISTRATION. 



Federal Food Administrator for Washington 



Charles Hebberd. 



To Fruit Growers, Shippers, and Associations: 



After carefully reviewing the work of the 

 joint conference of fruit growers, shippers and 

 box manufacturers from Idaho, Montana, Ore- 

 gon and Washington, held in Spokane Novem- 

 ber 24, 1917, I wish to call attention to some 

 very vital points and urge that you co-operate 

 in every wav to meet the situation. 



The one big problem of the day is labor, and 

 it must be dealt with under present conditions 

 and the conditions confronting the industrial 

 world. The lumber industry has been mate- 

 rially affected by the lack of labor in the woods 

 and, as a result, fewer logs were secured by 

 the mills than in previous years; inefficient 

 labor in mills and factories has had its effect 

 in slowing up production. This, coupled with 

 the fact that the demand for lumber from all 

 sources is gradually increasing, with shipments 

 heavy for this time of year, and that govern- 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



