Page 22 



BETTER FRUIT 



May 



foasselir 



^7"E 03 



IMPROVE = PROTECT 



YOUR FRUIT CROP 



Arsenate of Lead 



For twelve years the GRASSELLI BRAND has been used 

 throughout the fruit growing sections of the Northwest 

 where it has given unvarying satisfaction to the user 

 because of its all-round good qualities: 



IT kills the worms. 

 IT sticks well to the foliage. 

 IT is high in suspension qualities and will always 

 be found dependable and uniform. 



THE FRUIT GROWERS' STANDARD 



Grasselli Arsenate of Lead Paste 

 Grasselli Arsenate of Lead Powder 



The Grasselli Chemical Co. 



Established 1839 



CLEVELAND, OHIO 



NEW YORK 



PHILEDELPHIA 



BOSTON 



BRANCHES: 

 ST. PAUL DETROIT 



CHICAGO MILWAUKEE 



CINCINNATI ST. LOUIS 



PITTSBURGH 

 NEW ORLEANS 

 BIRMINGHAM 



magazine realizes that it is worth while, 

 that apples are apples, by token of a 

 huge industry; he sees the tremendous 

 pyramid that America's apple crop 

 would make, and he says to himself: 

 "I will say a thing or two about the use 

 of these apples. It will be worth while." 

 On the one side he sees the vast store 

 of fruit, and the workers growing them, 

 and on the other side there is the throng 

 of consumers. 



"Perhaps never before in their his- 

 tory have the national magazines taken 

 such interest in the apple," the publicity 

 manager of the Northwestern Fruit Ex- 

 change is quoted as stating. "We find 

 the women's journals, with their special 

 pages devoted to culinary subjects, 

 have taken hold in splendid style and 

 have veritably made the apple 'king'. 



Housewives have been impressed with 

 the nutritive qualities and the whole- 

 someness of apples, and they have been 

 presented with all kinds of ingenious 

 recipes. Piping hot pancakes with apple 

 jelly, gingerbread gems with apples, 

 war muffins with apple sauce, sweet 

 potato and apple baked together — all 

 these suggestions and hundreds of oth- 

 ers have encouraged the use of apples. 

 It will certainly be a great satisfaction 

 to the apple grower to know that 'some- 

 body is doing something' for him. While 

 he is tilling the soil of his field, as it 

 were, it is a satisfaction to know that 

 the field of printers' ink is being well 

 tilled, too." 



The well-known magazine "Every- 

 woman's World" in a recent issue pub- 

 lished almost entire the Fruit Growers' 



Agency's press article, "Eat an Apple, 

 Send a Biscuit," which contained valu- 

 ablbe information on apple nutrition, 

 and which was sent out with a special 

 letter to every editor of a woman's 

 magazine on the continent. 



This article seems to have occasionad 

 an amount of interest, as is noted, for 

 instance, in the pages of "Good House- 

 keeping," which quoted several of the 

 phrases used therein and also devoted 

 quite a space to nutrition of apples. 



Bee Keepers Can Get Sugar for Their 

 Bees 



Oregon bee keepers will be able to 

 get sugar to feed their bees where the 

 supply of honey has run low. The 

 value of honey as a factor in the in- 

 creased food supply campaign has been 

 recognized by the Federal Food Ad- 

 ministrator for Oregon, and W. K. 

 Newell, assistant, writes Prof. A. L. 

 Lovett, entomologist at Oregon Agri- 

 cultural College, as follows: "I think 

 you may safely promise all who have 

 applied to you that permission will be 

 given them to purchase the sugar on 

 application either to this office direct 

 or to their county chairman. We ap- 

 preciate fully the value of the honey 

 crop and the necessity for feeding of 

 the bees for a short time in the spring." 



General Apathy and Private Interest 

 are two enemies of our national wel- 

 fare. Each is as dangerous as a 

 Kaiser's agent and should be excluded 

 from every American home and in- 

 dustry. 



GROWERS! 



"Use Your Brains to 

 Wrap Your Fruit" 



STOP! THINK! 



"CARO FIBRE" 



Fruit Wrappers 



LOOKS BEST 

 PACKS BEST 



PICKS UP BEST 



"CARO" DON'T TEAR 

 STRONG DRY STRONG WET 



THE BUYER 



l/RJAM/C "Caro" Prolongs 

 IMlUWWO the Life of Fruit 



Don't Be Fooled by PRICE. Don't Be Penny Wise 



Give Your Fruit a Chance 

 INSIST on Getting "Caro Fibre" 



Your Shipper Can Supply You, 

 or Write to 



Union Waxed & Parchment Paper Co. 



F. B. DALLAM, Agent 



Santa Maria Building, 112 Market Street 



San Francisco, Cal. 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



