19 1 8 



BETTER FRUIT 



Page 25 



Northwestern Boxed Apples, Etc 



Continued from page 6. 



for "co-operation" and "co-ordination." 

 These two points, coupled -with intelli- 

 gent efforts and right motives, are vital 

 to the success of any large undertaking. 

 Nothing but praise should be be- 

 stowed upon the advertising and edu- 

 cational work being done by the North- 

 western Fruit Exchange, the Hood 

 River Apple Growers' Association and 

 the Yakima Valley Fruit Growers' Asso- 

 ciation. Much good has come from this 

 work. It is constructive. They have 

 been the pioneers and deserve unstinted 

 praise, but comparisons oftimes bring 

 out a point, and the advertising efforts 

 of the Northwestern fruit growers up 

 to date can well be compared with our 

 trying to whip the German army armed 

 with pea-shooters. We have got to get 

 out of the pea-shooter class and we 

 have got to arm ourselves with the 

 greatest weapon known to the modern 

 business world; that is, education, com- 

 monly known as advertising. 



Just stop and think for a moment 

 what the fruit by-products people are 

 doing in the Northwest. They are 

 making more money out of the dis- 

 carded fruit that we are unable to sell 

 to the trade than the grower is out of 

 his first-class products, and why? 

 Simply because they are using the 

 methods we have not — advertising, edu- 

 cating the people to know the value of 

 their product. Why should we stand 

 still and allow our more progressive 

 brother to outstrip us? We must 

 awaken and see conditions as they 

 exist and not as we wish them to be. 

 Simply because Adam was supposed to 

 be the first apple dealer is no reason 

 why we should follow along methods 

 that he advocated, and this is more 

 especially true at this time than at any 

 time during the history of our business. 

 When this war is settled, as it must be 

 some day, we are going to tind our- 

 selves surrounded by new conditions; 

 conditions which we did not make, but 

 conditions that we must adapt our- 

 selves to if we would take our proper 

 place in the business world. Let us not 

 deceive ourselves any longer. One of 

 our greatest mistakes is in being con- 

 tent with an unsuccessful business and 

 dallying along from year to year. The 

 Northwestern apple business is con- 

 ducted in most part as if this was our 

 last season. We lack stability of pur- 

 pose. We fail to grasp the wonderful 

 possibilities lying at our door. We are 

 hoping that "something will turn up" to 

 help us out, but that is a mistaken 

 notion. Things don't just happen. Per- 

 manent success will come only through 

 patient endeavor, untiring and intelli- 

 gent efforts, coupled with a steadfast 

 purpose. We must adopt a definite, 

 well-defined, broad-gauge plan and then 

 carry it through. Let us not hang onto 

 a non-productive business, but let us 

 get behind it and make of it what we 

 are entitled to. 



Our points of perfection appear in 

 about the following order, allowing 100 

 per cent as standard: Growing, pack- 

 ing and warehousing, 65 per cent; 

 transportation, 75 per cent; distribu- 



J\CME 



Box Strapping 



Used in connection with 

 metal seals consists of 

 encircling a package 

 with a metal strap, draw- 

 ing the strap very tight 

 and interlocking the 

 overlapping strap -ends 

 within a metal sleeve 

 (SIGNODE) in such a 

 manner that the jointhas 

 a greater tensile strengt h 

 than the strap itself. 

 Nails, rivets and buck- 

 les with their attendant 

 objections, are entirely 

 eliminated. 

 Write for Catalog 



Acme Strapping packed in bbls. of about SOO lbs. or larger pkgs. 

 Metal Seals packed in cartons containing 2,000-2,500 seals. 



ACME STEEL GOODS CO. MFRS. 



Factory: 2840 Archer Ave., Chicago 311 California St., San Francisco 



Stock carried in Seattle and San Francisco 



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WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



