Goodyear Passes Goodyear 



$500,000 Better 



Yet Users Pay $5,000,000 Less 



Note these amazing facts: 



Goodyear tires, as built this year, will 

 cost us f 500,000 more than if built like 

 1914 Goodyears. 



That's because of improvements. 



Yet this year's output will cost our 

 users some five million dollars less than 

 if sold at 1014 prices. 



That's because of a big price reduc- 

 tion, made February 1st. It was our 

 third in two years, totaling 15 per cent. 



Why Better Tires? 



You ask why we add that half- million 

 dollars in face of such reductions. 



We have always added every better- 

 ment our experts could discover. And 

 we spend on reseach $100,000 yearly just 

 to seek improvements 

 out. 



Goodyears may pass 

 Goodyears, but we 

 make sure that no rival 

 ever can. 



What Extras 

 Cost 



Goodyear Fortified 

 Tires embody many 



G 



extras. Five of them are features found 

 in no other tire that's built. Others are 

 found in but few. 



Based on current output, these extras 

 this year will cost us )|1,635,000. 



That is, if we omitted our exclusive 

 features, which all others do omit 



And other protections which most 

 makers omit 



We could probably add to our profits 

 this year more than l}i million dollars. 



But What of You? 



But Goodyear users would pay. Those 

 extras save our users many times the 

 cost to us. 



In these extras lies the reason why 

 Goodyear outsells any other tire. And 

 in that mammoth out- 

 put lies the reason for 

 the value that we give. 



OOD/^YEAR 



AKRON. OHIO 



Fortified Tires 



{Rim-Cuts- by our No-Rim-Cnt feature. 

 Blowouts— by our "On-Air" cure. 

 Loose Treads— by many rubber rivets. 

 Insecurity— by I'iti biaided piano wires. 

 Punctures and Skidding — by our double 

 tbick All-Weather tread. 



Think of these thiugs 

 when other tires are 

 offered. Each Goodyear 

 extra means a saving to 

 you. Any dealer, if you 

 ask him, can supply you 

 Goodyear tires. 



(241.'!) 



THE GOODYEAR TIRE & RUBBER COMPANY, AKRON, OHIO 



Makers of Goodyear "Tire Saver'* Accessories; also Goodyear "Wing" Carriage Tires and other Types 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



