Page 24 



BETTER FRUIT 



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Vv- 



The Modern Idea 



Get in touch with tlie world. Farm telephones help 

 business, help farm life— save time and money. A 

 few men in vour neighborhood can eet together 

 and easily build a local telephone farm line. 



The line is simple, easy to build 

 The telephone is easy to install 

 The cost is not excessive 

 The upkeep is small 



Especially are these things true, when reliable, 

 made-to-last telephones are used. Each man can 

 buy his own telephone, then decide upon the cost, of 

 wire, poles and supplies. We will tell you the approxi- 

 mate cost, what material is needed and show you how 

 to put up the line free. 

 Co-operative farm lines are not a new idea. They are being 

 operated in many parts of the world now. Very many thousands of Ketlogg telephones are 

 installed today— many in service for eight or ten years in all parts of the United States. 



Kellogg Telephones 



KelloKK farm telephones save you money because they are practical and well built, do 



not cet out of order easily, give unexcelled transmission which means that th^" 



bells ring properly, that you can hear and be huard clearly and distinctly. 



Ask our practical telephone men at San FranciRco for our illustrated 



bulletins that tell in a plain, understandable way how our telephones operate 



and why they save money. 



We will send you these bulletins and help you build your line in any way that 



we can. Tell us what you want and the conditions under which 



you will build your line. Write for bulletin 21 ■ 



Kellogg Switchboard and Supply Co. 



Mission and Third Streets 

 San Francisco* California 



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Cover Crops That Pay 



INOCULATED VETCHES 

 INOCULATED CLOVERS 

 INOCULATED PEAS 



We have made a liost of friends iu California and now come to 

 the orchardists of Oregon, with a proven article, asking a trial. 

 A postal card will bring onr literature (without cost) telling you 

 how at a very small expense we have greatly improved condi- 

 tions both in trees and fruit in many orchards of California. 



Western Soil Bacteria Co. 



442 Sansotne Street 



SAN FRANCISCO, CALIFORNIA 



'Sole Breeders of Westrobac." "The Best for the West." 



it is to find a market for the fruit; on 

 tlie otfier side are the local units, com- 

 posed of the growers who produce the 

 commodity which the agents are at- 

 tempting to sell. The central hody is 

 the halfway house. Being directly in 

 touch with neither the huyer nor the 

 grower, having to trust to the agents 

 on one hand for information as to 

 demand, price, etc., to the grower on 

 the other hand for information as to 

 supply, conditions of fruit, etc., it must 

 be, necessarily, a keeper of records. 



When the agent in(|uires as to the 

 amount and quality of the fruit to be 

 sold, the central body has no actual 

 knowledge of its own. It can only 

 answer truthfully and intelligently as 

 its records are truthful and intelligent. 

 Here is where the grower falls down. 

 He loo often fails to realize that tel- 

 epathy is a negligable quantity as yet, 

 and that unless he ])crsonall\ supplies 

 his union with accurate information, 

 and what is more, sees that those in 

 charge of his aflfalrs in the local are 



not only competent but willing to 

 impart that knowledge to the central 

 body, so that they can answer the de- 

 mands made on them by their agents, 

 he, the grower, is primarily responsible 

 for blocking the track and is seriou.sly 

 handicapping his own business. An- 

 other place that the grower fails is the 

 inability of so many of them to realize 

 that some of the individual schemes for 

 selling, while successful on a small 

 scale, would not be adequate to move 

 the whole crop of the Northwest. 



A familiar simile might be made by 

 comparing some of these plans to the 

 old story of the man who went into 

 the chicken business. One hen lays one 

 egg every day for 220 days — 220 eggs. 

 Two hens lay two eggs every day for 

 220 day.s — 440 eggs. Ten thousand hens 

 lay 10,000 eggs every day for 220 days 

 a year — 10,000x220 eggs per annum. 

 Eggs worth 4,0 cents per dozen. Result 

 — afiluence(?) Exploded theory. It 

 does not work out in actual practice. 

 We who believe in organization do not 

 decry the effort of the individual to 

 make the best bargain he can for his 

 crop, but we do believe that for the 

 ultimate and lasting good of the indus- 

 try, that man's brains and intelligence 

 would be put to better use if thrown 

 into the common iackpot and used to 

 solve our difficulties in a broader and 

 larger way. If everyone of us was to 

 return to the old ways of individual 

 effort, not one of these plans would be 

 successful, and their success now is 

 based uiion the fact that their neigh- 

 bors are stabilizing conditions and car- 

 rying them along as a dead weight at 

 no cost to the independent operator, 

 but at a serious cost to the future suc- 

 cess of the business as a whole. 



To return to the matter of records. 

 It is absolutely necessary that the cen- 

 tral body be kept posted in all the de- 

 tails as to quantity of fruit to be dis- 

 posed of, condition of fruit at all times, 

 and any other information that the cen- 

 tral body may require. These estimates 

 should be sent to the central body as 

 early as possible in the season, in order 

 that the f. o. b. market can be thor- 

 oughly combed and supplied. Mani- 

 fests of cars shipped must be for- 

 warded promptly, so that the traffic de- 

 partment can keep close and intelligent 

 watch on the progress of shipments 

 from loading point to destination. By 

 this means diversions can be accomp- 

 lished promptly and many advantage- 

 ous sales made that otherwise would be 

 lost. 



Without direct and correct informa- 

 tion from the local, the central body 

 has to work more or less in the dark, 

 and therefore, more or less inefficiently. 

 To many individual growers, and to 

 many local units, the persistent de- 

 mands made on them by the central 

 body seem unnecessary. They are not 

 so. The German army, in the the un- 

 fortunate affair that is now taking place 

 in Euro])e, has i)roved to the world at 

 large thai ediciency in tlie petty details 

 is worth while. Our position is very 

 much akin to theirs. We are fighting 

 for our existence. We have pitted 

 against us the desire on the part of the 



