191 5 



dealer to make as much profit as he 

 can. The public's diversified taste for 

 other fruit connuodifies, such as 

 oranges, bananas, grapes, etc.; the ef- 

 forts of the producers of these other 

 articles to supplant us in the public 

 favor; the desire inherent in ourselves 

 to get as much money for as little 

 effort as possible. 



The first few obstacles to our success 

 cannot ever be eliminated totally, but 

 the last mentioned, our own weakness, 

 can and must be eradicated. Until we, 

 us growers, realize that it is our busi- 

 ness that is being taken care of; until 

 we realize that it is not sufficient to 

 select a theory or plan and lie back in 

 the traces and let the other fellow pull 

 the load, all out attempts to solve the 

 marketing problem will be wasted en- 

 ergy. I once had occasion to discuss 

 local difficulties with one of the mem- 

 bers of our union. His complaint was 

 that "they" — meaning the directors — 

 "did not do this," and "they did not do 

 that," and "they did not do the other 

 thing." I endeavored to explain to him 

 that they — the directors — could only 

 advance as far as the membership were 

 willing to advance with them, and that 

 the habit of electing a board once a 

 year and then going back to the ranch 

 and refusing to comply with the rules 

 and regulations adopted by that board 

 was the main cause of failure on the 

 part of so many local organizations. 

 My advice to him was that in the future 

 he would substitute the word "we" for 

 "they," and include himself in the gen- 

 eral criticism. So, with the connection 

 between the local and the central or 

 selling body, unless the response is gen- 

 erous, unless the demands made upon 

 the local are promptly responded to, we 

 find forces opjiosing instead of helping 

 one another. The local that is not up 

 to snuff and that does not obey orders 

 from headfiuarfers is on a par with the 

 niechanic who throws a monkeywrench 

 into a piece of delicate and complicated 

 machinery while in motion. 



There is time during the year when a 

 review of the situation by a joint meet- 

 ing of the heads of the central and 

 locals is invaluable, but during the 

 operating or selling season any hesita- 

 tion or inefficiency on the part of any 

 branch or unit can only be disastrous 

 to the plan as a whole. There is no 

 plan today that is on record that pre- 



BETTER FRUIT 



Page 2S 



Store Your Apples 

 in Spokane 



The Natural Storage Center 



Take advantage of storage in 

 transit rate and the better mar- 

 ket later. Write us for our dry 

 and cold storage rate and infor- 

 mation. 



Ryan & Newton 

 Company 



SPOKANE, WASHINGTON 



Visit the Exposition Beautiful 



S26-75 



Portland 

 San Francisco 



and Back 



Very low round-trip fares to Los Angeles and San Diego 



Sale Dates 



July 3, 4, 5, 6, 7, 8, lO, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20 



August 7, 8, 9, 10 



The above in addition to long limit daily round-trip 

 Exposition Fares to San Francisco and San Diego 



Four Fine Trains Daily in each direction 



Ample accommodations— Scenery Unsurpassed— Every mile 

 protected by electric automatic block signals. 



Ask nearest agent for particulars and our illustrated descriptive folders 

 "Wayside Notes Shasta Route" and "California Expositions" 



SOUTHERN PACIFIC 



John M. Scott, General Passenger Agent. Portland, Ore. 



To California Expositions 



"North Bank" Rail and 26 Hours' Ocean Sail 



Steamer train (new steel coaches and parlor cars) 

 leaves Portland '^:m A. M. Lunch on ship. 

 S.S. arrives San Francisco 3;30 P. M. next day. 



Palaces of the Pacific 



S.S. "Northern Pacific" 

 S.S. "Great Northern" 



Sail Every Tuesday, Thursday and Saturday 



Same Time and Rates as All Rail 

 Fares Include Meals and Berths 



Between Portland and San Francisco 



All agents Great Northern, Northern Pacific Rys. 



Burlington Koute and 



THE NORTH BANK ROAD 



SPOKANE— Davenport Hotel 

 PORTLAND- Fifth and Stark Streets 

 SAN FRANCISCO-665 Market Street 



tends to be perfect. My own belief i.s 

 that there never will be a time that 

 some improvement cannot be effected. 

 I believe, however, that there are suf- 

 licient well-groimded theories extant to 

 build on. I would therefore suggest 

 tiiat the great body of apple growers 

 spend more time in mastering the de- 

 tails (if the plans now before them, and 

 by practicing, each and every one of 

 you, the principles of sane co-opera- 

 tion, help to advance slowly but surely 

 along the lines as already mapped out. 

 If we would use intolligcnll\' and to 

 the fullest extent the means now at our 

 disposal, I believe that our troubles 

 would be materially decreased. 



There has been consiiler.-djlc outcry 

 as to the necessity of the marketing 

 heads getting togeiher. If the time of 

 liie heads of these agencies was not so 



taken up keeping the individual grower 

 in line and instilling into his system 

 the lirst princijjles of business, there 

 would be a greater opportunity to pro- 

 gress along those lines. Have you ever 

 seen a horse get his leg over a trace? 

 The horse is young and skittish. The 

 only way to get his leg back is to un- 

 hook the trace, but the unfortunate 

 teamster is so busy holding the fool 

 horse by the head that he cannot do the 

 one thing that he knows should be 

 (lone. .So with the apple marketing sit- 

 uation. If the grower would stand still 

 and work for the general good of the 

 industry our difficulties would be mini- 

 mized. 



liemendjer, at no time, nor under any 

 plan or theory, are all our troubles and 

 drawbacks likely to be removed. We 

 can always look forward to obstacles 



WHIN WRITING ADVERTISERS MENTION BF.TTER FRUIT 



