Page 26 



BETTER FRUIT 



July 



to overcome, vexed questions to solve. 

 Pei'sonally, I believe that these trials, 

 like a few fleas on a dog, are good for 

 us. Appledoni will never be Lotus land. 

 Intense and keen interest in our busi- 

 ness will always be necessary. Indi- 

 vidual ellort will receive its reward or 

 its punishment in proportion to its de- 

 serts. The millenium is a long way otT 

 and not likely to be reached in our 

 time. But I do believe that the apple 

 industry, with a portion of the acreage 

 eliminated and a greater portion of the 

 brains and energy that are conected 

 with it diverted into broader channels, 

 can and will be preserved as a business 

 that will be a cause of pride and a 

 source of profit to the Northwest. 



Northwestern Fruit Exchange 

 Crop Prospects 



United States 



Northwest — Wenatchee Valley: Indi- 

 cations point to the following tonnages: 

 Apples, 4,000 to 4,800 cars; pears, 300 to 

 350 cars; peaches, 150 to 250 cars; apri- 

 cots, 80 to 100 cars; plums and prunes, 

 in the neighborhood of 25 cars. Yakima 

 Valley : Apples, 3,600 to 3,800 cars ; pears, 

 800 to 900 cars; peaches, around 1,000 

 cars. Rogue River Valley: Apples, 300 

 to 350 cars; pears, 250 to 400 cars. Hood 

 River District: The Hood River District 

 appears to be less than a normal year 

 and it is expected that the district will 

 produce from 850 to 900 cars of apples 

 this coming season, with pears running 

 from 50 to 75 cars. Walla Walla: 200 

 to 225 cars of apples. Spokane: 300 to 

 400 cars of apples. Southern Idaho: 

 Some reports relative to the apple ton- 

 nage this season from Southern Idaho 

 indicate a crop of about (UK) cars, while 

 others estimate that the tonnage will 

 come to 1,(100 cars or even more, the 

 former estimate, however, being con- 

 sidered more nearly correct. It is ex- 

 pected the output of prunes will amount 

 to about 1,000 cars. For peaches it is 

 expected that some 200 or 250 cars will 

 be shipped. Montana: Apples, about 

 50 cars. 



New York — Blossoms were scarce on 

 Baldwins, possibly because of last 

 year's heavy crop. Present indications 

 point to a shortage of about 4,250 cars 

 in the combined peach and apple crops. 

 Peaches will move between August 15 

 and September 15. 



Michigan — A normal crop of early 

 apples is expected, with about a 00 per 

 cent crop of the fall varieties. Peaches 

 considerably above normal. Pears fair. 



Georgia— Estimated that 4,000 to 4,500 

 cars of peaches will move in the period 

 from June 1 to August 25. Last year's 

 shipments totaled 4,020 cars. 



Ohio — Estimates of peaches indicate 

 a yield of 2,.")00 to 3,000 cars, moving 

 from September 1 to 20. 



Virginia and West Virginia — This sea- 

 son's apple crop is exjjccted to be light. 

 Virginia is estimated to produce about 

 1,315,000 barrels. West Virginia will be 

 particularly light. 



Connecticut — Huge peach crop ex- 



Courtesy of Western Fruit Jobber 



Loading Bananas 



pected; estimated from 1,500 to 2,000 

 cars. Ten days earlier than last year. 



Nebraska and Iowa — Conditions fav- 

 orable for large crop of apples, pears 

 and peaches. 



Texas, Oklahoma, Arkansas and Mis- 

 souri — Following peach tonnage esti- 

 mated from the Southwest: Texas: 

 2,000 cars; early varieties now moving; 

 Elbertas to move from June 25 to July 

 25. Oklahoma: About 2,500 cars; July 

 20 to August 15. Arkansas and Missouri: 

 From 2,500 to 3,500 cars, moving from 

 July 20 to August 15. Estimates from 

 the Ozark region for apples are meager, 

 those received merely indicating that 

 the crop is progressing favorably. 



Colorado — All fruits greatly damaged 

 by a severe freeze early in May. Indi- 

 cations point to the fact that the Grand 

 Junction district will have but 12 to 15 

 per cent of a normal crop, although the 

 district around Canon City (on the 

 Eastern Slope) will produce a large 

 crop. The apple crop for the whole 

 state is estimated to be 3,000 cars; pears 

 150 to 200 cars; peaches 1,000 cars, the 

 lalter moving between August 15 and 

 September 15. 



New Mexico — Apple bloom damaged 

 by heavy rains, (irop small, estimated 

 at 200 cars, which is one-half of last 

 year's crop. 



California — Pajaro Valley : Applecrop 

 estimated at 75 per cent of 1914 crop. 

 Sacramento District: Owing to heavy 

 rains during May cherries were severely 

 damaged, probably to the extent of 50 

 per cent. This, while not reducing other 

 fruits, nevertheless delayed maturity, 

 particularly of apricots. Indications 

 point to a heavy pear and peach crop, 

 plums slightly less than 1914, apricots 

 about the same as 1914. 

 Canada 



Apples — Estimates for Xova Scotia 

 under dale of .May 21 indicate a crop of 

 2,000, (((10 Ijarrels this season, as com- 

 pared with 800,000 for 1914. However, 

 fruit is reported being backward and 

 retarded somewhat by frosts, two hav- 

 ing occurred in this (hstrici during the 



week following May 16. Conditions in 

 Ontario and Quebec at this time are re- 

 ported to be favorable. British Colum- 

 bia on June 15 reported that the crop 

 will run slightly less than last year, the 

 estimated production for the coming 

 season being from 1,100 to 1,200 cars. 

 Old trees are bearing lighter than last 

 year, but which is somewhat offset by 

 new trees coming into bearing. 



Pears — In Nova Scotia and Eastern 

 Canada it is expected that the pear crop 

 will be about normal, not differing 

 much in tonnage from the crop of last 

 season. In British Columbia an increase 

 of some 25 per cent is expected over 

 last year, from 50 to 60 cars being ex- 

 pected to move out this season. 



Peaches — Peach prospects throughout 

 Canada appear fairly bright. In British 

 Columbia it is expected that tlie produc- 

 tion of all varieties will be equal to, if 

 not slightly greater than, the tonnage of 

 1914. Elbertas are light. Peach move- 

 ment expected July 20 to October 15. 



Plums and Prunes — Will be in heavy 

 tonnage in Eastern Canada if present 

 conditions do not change materially. 

 In Western Ontario particularly a heavy 

 crop of plums and prunes is antici- 

 pated; in British Columbia about 100 

 cars of plums and prunes is looked for. 



"Skookum" is the name of a brand 

 that was adopted two years ago by the 

 Northwestern Fruit Exchange as an 

 inter community brand to be used on 

 high-class varieties of apples that are 

 packed according to certain require- 

 ments in the different districts of the 

 Nortliwest in which the Northwestern 

 Fruit Exchange are operating. 



Special offer from the publishers to the 

 readers of Better Fruit. 



Through special arrangements -with the pul)- 

 lishers we are enabled to make the following 

 generous offer: 



Sunset Magazine for four months .50.80 



McCUn-e's for four months 60 



Pieti^rial lleview for four months 00 



Ladies' World for four months 40 



Litlte Folks for four months 40 



Better Fruit for one year 1.00 



Total .53.80 



