Page JO 



BETTER FRUIT 



July 



BEFORE using Cement Coated Nails. 



Western CementCoated Nails 

 for Western Growers 



Our Cement Ci>ated Nails are always of 

 uniform length, gauge, head and count. Es- 

 pecially adapted to the manufacture of fruit 

 boxes and crates. In brief, they are the 

 liest on the Market. 



Write for Growers" testimonials. 



Colorado Fuel & Iron Co. 



DENVER, COLORADO 



Pacific Coast Sales Offices 



Portland, Spokane, San Francisco 



Los Angeles 



AFTER use of C. F. & I. Co.'s 

 Cement Coated Nails. 



and various other materials, wliieh took 

 well in some of tlie markets. Tlie main 

 objection to the paper carton is that it 

 lacks in convenience and ventilation. 

 It has not come into general use, as was 

 once hoped for. The whole question of 

 the fruit package for the cherry is un- 

 settled and it will probably be some 

 time before any package will be widely 

 adopted. Some of the dimensions of 

 the package of the cherry are: 



lO-lb. cherry box— ISVaxOxa'/o inches. 



20-lb. cherry box — 18%xliy2''4 inches. 



The California box— 2%x9xl9% ; \vt. 11 lbs. 



We hope to have made fairly clear 

 the progress that has been made up to 

 the present time in the various fruit 

 packages. There still remains a great 

 deal yet to be done before the proper 

 packages are selected. New i)ackages 



The 



First 



National 



Bank 



Hood River, Oregon 



Capital and Surplus 

 $135,000 



4% Interest Paid on Savings 

 and Term Deposits 



F. S. STANLEY, President 

 E. 0. BLANCHAR, Cashier 



are constantly being introduced, but 

 most of them are soon discarded. This 

 has not only worked a hardship upon 

 the box manufacturer, but also on the 

 producer and the consumer. At the 

 present time there are entirely too 

 many packages for the same kind of 

 fruit on the market, and any new pack- 

 age introduced should be viewed with 

 suspicion until its merits have been def- 

 initely proven; after this there is plenty 

 of time to adopt the package, and much 

 loss would be avoided should the pack- 

 age prove unsuccessful. The different 

 markets have certain types of package 

 that are more acceptable in that market 

 than other jjackages. The fruit growers 

 raising fiuit for some certain market 

 should make a study of the demands of 

 that market and conform as nearly as 

 possible to them. Extra fancy and extra 

 early fruit will probably be continued 

 to be shipped in different kinds of pack- 

 ages than the later fruit, they being 

 more attractive, smaller, and probably 

 more expensive. 



The main tendency during the pa.st 

 few years, in the matter of packages, 

 has been uniformity and standardiza- 

 tion. This has been a desirable move. 

 The box consumer requires a safe and 

 secure package which will secure de- 

 livery of his goods at destination in 

 good order. The size must be sufficient 

 to accommodate the product to be 

 packed therein and must provide for 

 ready packing. The cost of the con- 

 tainer must not bear an excessive ratio 

 to the cost of the contents. Containers 

 must be limited in size to conform to 

 easy handling, standard units of meas- 

 ure, and weight of articles per unit of 

 bulk. Standardization will often pro- 

 vide a rcadv interchangeability of box 

 parts and thereby alTord the consumer 

 an advantage. Standardization of boxes 

 prevents waste of lumber and oermits 

 manufacture in advance of orders. It 

 insures against faulty packing and guar- 

 antees against the loss of commodities 

 through breakage and damage. Uni- 

 formity of containers protects llic con- 

 sumer of boxed commodities from false 

 measure and protects packers and ship- 

 l)ers from unequal competition result- 

 ing from the differences in the ([uantity 

 of commodities furnished. This is espe- 

 cially a factor for consideration by the 

 fiuil trade. It promotes satisfaction and 



equality in the trade and eliminates 

 unscrupulous practices. 



The necessity for co-operation among 

 the fruit growers in various districts is 

 becoming more and more felt. This 

 movement has and will continue to 

 have considerable influence toward the 

 standardization of the fruit package. In 

 California the California Fruit Grow- 

 ers' Exchange and in the Northwest the 

 Northwst Fruit Distributors have done 

 a great deal toward the standardization 

 of the packages, as they have set forth 

 certain deflnite rules as to the package 

 specifications of the fruit which they 

 handle. 



Any legislation with the idea in view 

 of compelling fruitgrowers to pack their 

 fruit in definite sized packages is doomed 

 to failure. This can be shown by look- 



SEE CALIFORNIA 



AND HER TWO 

 GREAT EXPOSITIONS 



NOW 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



California is this year holding two great 

 universal Expositions, one at San Francisco 

 and the other at San Diego, in celebration of 

 the completion of the Panama Canal and the 

 joining of the Atlantic and Pacific Oceans. 

 These two Expositions represent an expendi- 

 ture exceeding one hundred million dollars. 

 To supply the demand for reliable and 

 authentic information on these Expositions 

 and California, we have published two beau- 

 tiful books; one on San Francisco, the Expo- 

 sition and Northern California; the other on 

 Los Angeles. San Diego, the Exposition and 

 Southern California: also a lithographed view 

 of San Francisco in colors (size 30x45 inches), 

 a picture of the rebuilt city, including the 

 Exposition. Each book is 6x9 inches, con- 

 tains nearly 200 pages and many beautiful 

 illustrations. 



These two books and large bird's-eye view 

 give a comprehensive, honest history and de- 

 scription of the state, her principal cities, 

 resources and her two great Expositions. 

 Sent prepaid for 35 cents each or all three for 

 a one dollar bill, money order, draft or check. 

 Order now, addressing 



North American Press Association, 



Publishers, 

 1420 Hearst Building, San Francisco. 



WIIKN WRITING ADVERTISERS MENTION BETTER FRUIT 



