$1,635,000 Hidden 



In This Year's Goodyear Tires 



Not an Excuse 



Let us first explain that this i.s not au 

 excuse for over-price. Our this year's price 

 reduction — made February 1 — will save 

 Goodyear users about five million dollars 

 this year. 



And that was our third reduction in two 

 years, totaling 45 per cent. Our matchless 

 output gives you in Goodyears a value 

 never before known in tires. 



Goodyear Extras 



Goodyear Fortified Tires have five costly 

 features found in no other tire. They com- 

 bat your five major troubles in better ways 

 than anyone else attempts. 



These tires, in addition, have other feat- 

 ures not commonly em- 

 ployed. 



If we omitted those ex- 

 tras, this year's probable 

 output would cost us 

 $1,(;:>5,000 less. That is, 

 we could add to out prof- 

 its about $5450 per day. 



Most of these extras 

 are hidden. Tires that 

 lack them look as strong 



GOOD^^EAR 

 ^f^ AKRON, OHIO 



Fortified Tires 



J 



Fortihed J j^ose Treads— bv niauy rubber rivets. 

 Affainst ^ insecurity— by r2(> braided piano wires. 

 ^ I Puncturea and Skidding -by our double- 



as Goodyears. And you would never know it, 

 save by' months of use, if we left them out. 



$500,000 Added 



This year's improvements— just our latest 

 additions— cost us |50(),O(Mt yearly. ^Nlost of 

 it goes into extra rubber — all into extra 

 wear. 



And this much is added— this half million 

 dollars— at a time when we save users five 

 million dollars in price. At a time when some 

 makers are skimping to meet competition. 



Then our Research Department— to find 

 more betterments still— will cost us $100,(M)(» 



Yours for the Asking 



These extras are yours for the asking. 

 Tires without them will be oft'ered so long 

 as you will buy them. 

 But any dealer, if you 

 ask him, will supply you 

 Goodyear tires. 



Goodyear has for 

 years outsold any other 

 tire. It is gaining new 

 users faster than we 

 can supply them. And 

 those extras did it. 



Rim-Cuts- by our No-Rim-Cut feature. 

 Blowouts— by our "On-Air" cure. 



tbick All-Weatber tread. 



THE GOODYEAR TIRE & RUBBER COMPANY, AKRON, OHIO 



Makers of Goodyear "Tire Saver" Accessories; also Goodyear "Wing" Carriage Tires and other Types 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



