/P/T 



FOR SALE 



One H. it A. Steaiii Fruit Evapor:itor of 

 one ton CHpacitv of green fruit in 24 

 hours. The machine contains 45 trays 

 of 24x38 inclies. This machine has hceu 

 used as a demonstrator for about six 

 months and is in good condition. Price, 

 f.o.b. Portland. Oregon, $250.00 com- 

 plete with pressure reducing valve and 

 steam trap, .i-horse power boiler re- 

 quired to run it. 



B. M. HURST 



207 Clay Street Portland, Oregon 



IN LIEU OF 

 POTASH 



UNDER the pres- 

 ent shortage of 

 potash, we recommend 

 super phosphate used 

 in conjunction with 

 lime. 



Apply 200 pounds of 

 super phosphate with 

 a half ton of lime per 

 acre for assured success 



In super phosphate 

 you supply the fibre 

 builder, without which 

 seeds will not form and 

 mature. 



Moderate in price. 

 Easily sown with- 

 out special soil 

 preparation. 



Apply immediate- 

 ly or during the 

 next ninety days. 



Jf'ritc for prices. 



PORTLAND SEED CO. 



PORTLAND, OREGON 



BETTER FRUIT 



The availability of soil fertility is 

 dependent upon natural conditions and 

 soil management. Supposing that we 

 have nil the necessary elements of plant 

 foods in the soil. The soil nnist then 

 be in the right comijact condition, with 

 moisture, warmth and soil air, in order 

 that various chemical changes may 

 take place for the development of 

 plant food, available to the grasp of 

 the plants, to jjroduce plant life. Xo 

 matter how rich the land is in plant 

 food, unless the three leading factors, 

 moisture, warmth and soil air, are pres- 

 ent, the various chemical changes inci- 

 dent to the decfimposition and develop- 

 ment of idant food, cannot take place. 

 Without air in the soil the seeds will 

 not germinate and grow. 



If air is excluded from the soil where 

 plants are growing, they will get yellow 

 and sickly and will die, if the air is 

 excluded long enough. Soil must be 

 ventilated, first, by tillage. All the dif- 

 ferent processes of cultivation produce 

 a change of air in the soil to a certain 

 extent. Second, by vegetation. The 

 growth of any kind of vegetation, by 

 drawing moisture out of the soil tends 

 to draw air in to take its place. A greater 

 aeration of the deeper soil is possible 

 by the decomposition of the roots of the 

 deep feeding plants that leave openings 

 as the roots decay that admit soil air and 

 nitrogen. Third, by the addition of hu- 

 mus. Barnyard manure, weeds, stubble, 

 or any vegetable matter plowed under, 

 will tend to aerate the soil. Air is 

 necessary in the soil to supply the oxy- 

 gen for the development of the nitrog- 

 enous plant food, and also needed for 

 the processes of decomposition and 

 other chemical actions that develop the 

 various forms of plant foods. 



A proper degree of temperature is an 

 indispensible factor for a high degree 

 of fertility. It is said that corn retiuircs 

 a soil temperature of fifl or (i.T degrees 

 during some part of the day for satis- 

 factory germination. And if the soil is 

 so cold as to allow only slow and feeble 

 germination, the crop can never make 

 the growth and development that it 

 would have made under the same after- 

 conditions but with a good, vigorous 

 start. Speaking of plants, we have ref- 

 erence to fruit trees the same as any 

 other plants. A dark-colored soil will 

 absorb more heat from the sun than 

 will a light-colored soil. A south slope 

 will hold a higher temperature than 

 a level field. A smooth and compact 

 soil with a soil mulch on to]), made so 

 by thorough tillage, increases the tem- 

 perature of the seed bed by removing 

 any excess of moisture that may exist 

 and by checking the evajioration from 

 the surface. Tillage also favoi-s the 

 more rapid decomijosition of the or- 

 ganic matter in the soil, which action 

 produces heat. Rapid evaporation i)ro- 

 cesses have a marked cooling effect upon 

 the soil, the same as the evaporation of 

 moisture through the canvas of a water 

 bag tends to cool the water in the bag. 

 This illustration proves that rapid eva|)- 

 oration of moisture from the soil will 

 lower the temi)erature. This is espe- 

 ciallv true where land has been lldcided 



Page IQ 



To 



Large Growers 



or 



SMALL 



Sell Direct to 

 Distant Jobbers 



BY USING THE 



''Blue Book" 

 System 



mH PROPUCl REPORTER 

 ^ COMPANY'S 



iCREDIT BOOK 



rXECUTWt Of nets 

 CH.CASO.'tU-O'S- 



Eliminate All 



Unnecessary 



Middlemen 



BUILD UP YOUR OWN 

 SHIPPING BUSINESS 



The Credit Book guides you to reliable, 

 responsible buyers — points out the 

 "tricky" and "unfair" dealers — gives the 

 summarized experiences of other ship- 

 pers with every firm in every market. It 

 is used today by the great majority of 

 successful fruitand produce handlers. 



Our Inspecting and Adjusting Depart- 

 ment looks after rejected or complained 

 of shipments — Adjusters located in all 

 principal markets. Collections, Litiga- 

 tions. Railroad Claims promptly, effi- 

 ciently handled for members. 



Produce Reporter Service operates on 

 the corrrct co-operative jirinciple for the 

 mutual hcnetit and protection of mem- 

 bers — it enables the smallest shipper to 

 profitably compete with the largest "Dis- 

 tributor." It affords the only practical 

 solution of your problem— write us today 

 for full Information— you Incur no obllgu- 

 tlon whatever in doing so. 



Produce Reporter Co. 



NKW YORK 

 Fruit Trade liuilding 



CHICAGO 

 BeU Ti-k'phone Buildine 



WHEM WRITING ADVERTISERS MENTION BETTER FRUIT 



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