19^5 



BETTER FRUIT 



Page ip 



Experts Talk on Vital Questions 



Mr. Parlin of the Curtis Publishing 

 Company, Philadelphia, and Mr. Boyce 

 of the San Francisco office of that com- 

 pany, who are visiting the various sec- 

 tions of the Northwest, gave very in- 

 teresting and instructive talks on "Ad- 

 vertising," which included much gen- 

 eral information of a very interest- 

 ing nature on many varied subjects, 

 directly and indirectly connected with 

 advertising. 



The Cost of Living.— The statistics 

 collected by the Curtis Publishing 

 Company on the cost of living are ex- 

 tremely interesting. This report was 

 compiled by ascertaining the expenses 

 of 2,567 working families. The cost of 

 living average as follows: Food, 40 

 per cent; rent or upkeep of home, 14 

 per cent; clothing, 13 per cent; fuel and 

 light, 5 per cent; all other expenses, 21 

 per cent; surplus, 7 per cent. Ex- 

 pressed in other words, the average 

 income of these working families was 

 i?827. which was divided as follows: 

 Food, »327; rent and upkeep, $119; 

 clothing $108; fuel and light, «40; all 

 other expenses, $175; surplus, .$58. 



* * * 



The Percentage of Different Foods 

 Consumed by the Average Family. — 

 Mr. Parlin states that the average 

 family spends in meat and poultry 33 

 per cent; dairy products, 22 per cent; 

 vegetables, 10 per cent; flour and 

 bread, per cent; other foods, 21 per 

 cent; fruit, 5 per cent. In other words, 

 according to Mr. Parlin the average 

 family of the United States spends an- 

 nually $16.35 of his income in fruits. 

 This indicates very forcefully the ne- 

 cessity of the fruitgrowers doing some 

 educational work with advertising, 

 educating the public as to the value of 

 fruit as a food. It is a well-known 

 fact that the Americans are large meat 

 eaters and eat a great deal less fruit 

 than many other nations. Fruits arc 

 not only nutritious but wholesome, and 

 in addition to this they assist in 

 digestion and also assist in keeping the 

 system in perfect order. If the pulilic 

 was sufficiently acquainted with the 

 value of fruit along these lines the 

 consumption would be wonderfully in- 

 creased. It requires the right kind of 

 educational campaign to bring about 

 such a condition. Such a campaign 

 should be taken up by the fruit- 

 growers at the earliest possible op- 

 portunity. 



* * * 



From the Producer to the Con- 

 sumer. — Mr. Parlin gave some interest- 

 ing information showing the necessary 

 changes that products must go through 

 in order to reach the consumer. In 

 speaking of fruit growing he named 

 first the producer or grower, then the 

 exchange, association or shipping con- 

 cern, then the wholesale fruit jobbers 

 in the various cities, the retailers, ami 

 eventually the consumer. Many grow- 

 ers have frc(iuently expressed the idcii 

 and opinion that the fruitgrower can 

 sell direct lo the retailer. It nuist be 

 admitted that fruit could be handled in 

 this wav, but on the other hand it is 





Fall Sowing 



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r1 '■ 



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Established 1882 



Front and Oak Streets 



Portland, Oregon 



Other Timely Grocery Bargiiiiis 



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Fancy Evap. Peaches, lb tie 



4- gal. Keg of Pickles 6S<- 



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WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



