19^5 



BETTER FRUIT 



Pape 21 



cent; the sectional, 9 27-100 per cent; 

 the semi-local, 32 4-10 per cent; and the 

 local 53 33-100 per cent. The volume 

 of business clone by the local jobber is 

 so great that it is evident that the fruit- 

 grower must give the local jobber the 

 highest consideration in placing an im- 

 mense quantity of fruit grown in the 

 t'nited States. 



Retailer. — Mr. Parlin gave some in- 

 teresting statistics in reference to the 

 percentage of business done by the re- 

 tailers on food connnodities. The meat 

 markets do 22 per cent of the business, 

 while the corner groceries do 37 9-10 

 per cent of the business. This ought 

 to indicate to the fruitgrower the value 

 of co-operating with the retail grocers 

 in marketing his product. Of course it 

 is a well-known fact that an immense 

 quantity of fruit is handled by the 

 fruit stores, push carts and peddlers, 

 which handle a large portion of the 

 remaining 100 per cent. 

 * * * 



Some interesting information was 

 also given by Mr. Parlin in reference to 

 the retail products consumed by the 

 various sections of the United States 

 which is of value to the fruitgrower, 

 indicating to the fruitgrower where 

 the greatest consumption of products 

 takes place. The editor regrets he has 

 not a complete list of the different 

 states included in the following sec- 

 tions, therefore is able only to name 

 in a general way these sections with- 

 out giving definite boundaries: New 

 York and part of New England, 21 per 

 cent; Maine, 2 per cent; the Middle 

 West, 25 per cent; the Dakotas, Ne- 

 braska and Kansas, 7 per cent; south- 

 ern part of South, 7 per cent; Pennsyl- 

 vania, 7 per cent; South Carolina and 

 surrounding territory, ^V-i per cent; 

 Kentucky and surrounding territory, 4 

 per cent; Arkansas and surrounding 

 territory, 5 per cent; Texas, W'l per 

 cent; California, 3 per cent; Colorado, 

 New Mexico, Nevada, Wyoming, Idaho 

 and Montana, 2 per cent; Arizona, one- 

 half of 1 per cent; Oregon and Wash- 

 ington, 2 per cent. According to Mr. 

 Parlin 22 per cent of the food products 

 advertised is handled by the Saturday 

 Evening Post, and 10 per cent is han- 

 dled by the Ladies' Home Journal. 



The Almeria grape crop of Spain is 

 reported very much lighter and very 

 much below normal and much less 

 than last year. 



FRUIT GROWERS 



Dehydrate Your By Products 



It gives you a hiuli yrade quick Belling product at a 

 minimuiu cost. It makes a clean and natural lasting 

 product. Dehydrated fruits and vegetables have been 

 approved by the l^. S. Government, while desiccated, 

 dried and evaporated prodnots have been rejected. 

 There is but one Ii-bydminr umniifucttired in the 

 West and it is the liewt ity-Produrl niarliine ever de- 

 vised. It is adaptfil to the individual grower, as it can 

 be constructed to meet any and all requirements. It ia 

 fully covered by U. S. patents. Therefore, you are 

 protected in its use. 



The manui'actvirers of this Dehydrator have recently 

 patented new and improved automatic labor-saving 

 preparatory machinery which will further reduce the 

 present low cost U\t the production of this proiUict. 



For new descriptive bixiklet address 



LUTHER MANUFACTURING CO. 



San Francisco, California 



Grand Prizes 



TKe International Jury of Awards 

 of tKe Panama-Pacific International 

 Exposition has awarded (jranl 

 Prizes for the Caterpillar TractOi- 

 and the Caterpillar Harvester. Only- 

 one Grand Prize is a^warded m each 

 class — the rating is made on the 

 skill in invention, on the value to 

 the v^'orld and to agriculture, and 

 on similar points. 



Send for Bulletin BE 309, whi'ch gives full in- 

 formation about the Caterpillar Tractor, or ask 

 for literature on our harvester line. 



'Tfe Holi HanufaciuringG. %c. 



Stockton. Calif? Peoria. 111. 



Wask. 



There AreBigProfits 

 in the Cider Business 



Let us tell you how you can earn big profits making 

 Cider, Vinegar, Apple Butter, etc., on a "Mount Gilead" 

 Hydraulic Cider and Grape Juice Press. A"Mount Gilead" 

 Cider and Grape Juice Press will pay 

 for itself in the extra juice it will extract 

 as compared to other makes. 



We manufacture Evaporators, Apple 

 Butter Cookers, Vinegar Generators, 

 Cider and Vinegar Filters, etc. Let 

 us tell you about "Mount Gilead" 

 outfits and how you can put good 

 profits in your pocket by their 

 use. 



The Hydraulic Press Mfg. Co. 



60 Lincoln Ave., Mt. Gilead,0. 



Pacific Coast Representatives 



THE BERGER & CARTER CO. 



17th and Mississippi Streets 

 San Francisco. Cal. 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



